All the news, insights and inspiration you need to know in advertising, marketing and media.
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Can Brian Niccol make @Starbucks feel like Starbucks again
ADWEEK’s October issue explores how CEO Brian Niccol’s Back to Starbucks plan aims to restore the coffeehouse experience through refurbished stores, a simpler menu, a revamped loyalty program, and more staff during rushes.
The turnaround has improved comps and renewed the brand’s focus, but controversies persist. His $96 million pay package and company-jet commute drew criticism. Starbucks has closed hundreds of stores, cut thousands of jobs, and remains locked in a dispute with unionized workers.
Rising coffee and tariff costs, along with staffing expenses, add pressure. Starbucks is betting that service and operations can fuel growth without eroding trust among customers, employees, and investors.
Read the full cover story 👉 adweek.it/4rMELDg
Mark Green, global CEO of @droga5 and co-founder of The Monkeys, died last Saturday in New York City of a “sudden and unexpected” heart attack, according to a company statement. He was 53.
Read more: adweek.it/4eeKoot
ADWEEK retweeted
NEW: @PerionNetwork's $420M sale (just 3.7x projected adjusted EBITDA net of cash) to Affle underscores the steep discount at which even diversified open-web adtech players are exiting as ad dollars consolidate in the walled gardens. Analysis for @Adweek: adweek.com/dealroom/perion-e…
.@VaselineBrand is offering a lotion trade-in event in New York City this weekend for anyone let down by their moisturizer. On Saturday, the brand will host a pop-up at Flatiron Plaza, where shoppers can swap unsatisfactory lotions for its newest scents. adweek.it/4e99yET
The social-first agency LV8 is merging with its sister company @MirageDigital, which helps distribute and monetize creator videos across streaming and social platforms.
After its polarizing @SuperBowl debut earlier this year, @Svedka is turning to the public for help.
The Sazerac-owned vodka brand is holding a contest that will give one winner a chance to create the commercial for a prize of $500,000.
On the fiscal first-quarter earnings call, Lachlan Murdoch, executive chair and CEO of @FOXCorp, said the World Cup, the start of the @MLB postseason, and the @NFL and college football openings "have boosted views and engagement." adweek.it/4jUjwOc
The 2026 midterm elections on Tuesday, Nov. 3 are shaping up to be one of the most consequential U.S. races in years. News networks are offering extensive coverage across channels on Tuesday, with reporters stationed in key states and anchors in the studio.
Here is a rundown of what each network has planned.👇 adweek.it/4eE7Mf4
During a live recording of the @PivotPod at ADWEEK House: Cannes Lions, @KaraSwisher shared her thoughts on the current perception of tech companies, billionaires, and unfettered capitalism.
Alan Cumming narrates e.l.f.’s first holiday campaign made with stop-motion animation & claymation.
“We felt that there was a real white space in the market for nostalgia, for analog. We’re all missing some good old sweet, simpler times,” said Oshiya Savur, CMO of @elfCosmetics.
“AI can’t fix a broken foundation. It can just make the cracks show faster.”
We asked marketers, operators, and execs what marketers should be doing that they aren’t.
Presented by Treasure AI.
.@PublicisGroupe has closed its $2.2 billion acquisition of data collaboration platform @LiveRamp, touting the all-cash deal as its solution to agentic transformation.
Get all the details 👉 adweek.it/4A76NMI
.@KayJewelers has recruited @NBCSNL's Colin Jost for a holiday campaign about the pressure of finding the right gift.
It departs from Kay’s previous holiday work, which focused primarily on the person receiving a gift, where this focuses on the struggle that gift givers face.
ADWEEK retweeted
Hot off the press: AI startup Rembrand and Whisper World are merging to form WRLabs, in a mostly stock deal. Rembrand CEO Omar Tawakol tells me the combined company expects to double revenue organically next year and an IPO is on the table.
adweek.com/media/ai-ad-place…
.@ultabeauty's holiday campaign, "The Magic Starts with You," features @selenagomez and @tatemcrae and bringing back Mrs. Claus played by Sandra Gray for a second season.
