@adage

Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

 NYC, Chicago, Los Angeles, USA
adage.com
Joined January 2008
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Ad Age
@adage
Feb 8
Game time! 🏈💪 Don't forget to bookmark this page and vote for your favorite ad after each quarter! adage.com/super-bowl/aa-vote…

VOTE: Super Bowl LX Ad Championship

Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and help crown the readers’ choice winner.

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TikTok is letting users remix videos with AI—what creators need to know adage.com/influencers-creato…

TikTok is letting users remix videos with AI—what creators need to know

TikTok is testing a feature that lets users “remix” creators’ content using generative AI. Creators worry it could strip them of control over their likeness—but influencer marketing leaders say their...

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Behind Silverside’s pivot from production company to AI consultancy adage.com/technology/ai/aa-b…

Behind Silverside’s pivot from production company to AI consultancy

Silverside is building so-called "brand brains" to expedite the process required to generate campaign assets by giving the client the AI-powered tools to do it themselves.

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Grading 6 purpose marketing campaigns—what worked and what fell flat adage.com/brand-marketing/pu…

Grading 6 purpose marketing campaigns—what worked and what fell flat

A purpose marketing expert analyzes campaigns from Pedigree, Coke, Bacardi, Heineken and more.

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Dropbox spots profile three makers to show how sharing is key to creating adage.com/creativity/work/aa…

Dropbox spots profile three makers to show how sharing is key to creating

Even/Odd campaign features Ovrkast, Syra and Victor Solomon to track the process of getting to great work.

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How Axe’s marketing is changing as Gen Z guys grow more sophisticated adage.com/ad-age-video-podca…

How Axe’s marketing is changing as Gen Z guys grow more sophisticated

Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products and campaigns.

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20 brands catching Gen Z’s attention right now and how they are doing it adage.com/brand-marketing/aa…

20 brands catching Gen Z’s attention right now and how they are doing it

Ugg tops the rankings and Claude breaks into the poll for the first time.

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Introducing the 2026 Ad Age Creativity Awards winners adage.com/events-awards/a-li…

Introducing the 2026 Ad Age Creativity Awards winners

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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Apple’s John Ternus set to become its next CEO, Tim Cook to become executive chairman adage.com/technology/aa-appl…

Apple’s John Ternus set to become its next CEO, Tim Cook to become executive chairman

Ternus will become CEO on Sept. 1, when Cook will transition to executive chairman, the company stated Monday.

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Watch the newest commercials from Taco Bell, Invesco, Pinter and more adage.com/media/tv-streaming…

Watch the newest commercials from Taco Bell, Invesco, Pinter and more

Taco Bell hypes its new Diablo Dusted Crispy Chicken Nuggets.

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Watch the newest commercials from Google, Nike, Off and more adage.com/media/tv-streaming…

Watch the newest commercials from Google, Nike, Off and more

Google celebrates its partnership with the NBA in a new TV spot.

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10 creative campaigns to know about today adage.com/creativity/campaig…

10 creative campaigns to know about today

Burger King positions the Whopper as the perfect post-marathon meal, Krispy Kreme brings rooms to life and Turtle Beach pits gamers against the world's last ninja.

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Advertising salary guide: How to land a search marketing job with an AEO or GEO focus adage.com/career-development…

Advertising salary guide: How to land a search marketing job with an AEO or GEO focus

This guide breaks down how search marketing jobs are evolving to encompass AEO and GEO strategies, and the skills employers want from candidates for such roles.

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Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ names adage.com/agencies/aa-barret…

Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ names

Optimism BH’s client roster includes Habit Burger & Grill, 8x8 Extra Space Storage, Bachan’s Japanese Barbecue Sauce, DoorDash and Videoamp.

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Publix enlists puppet dogs for latest heartwarming brand film from Fig adage.com/creativity/work/aa…

Publix enlists puppet dogs for latest heartwarming brand film from Fig

Director Mark Malloy uses puppetry and food to tell a sweet story about human bonds.

adage.com
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Behind Silverside’s pivot from production company to AI consultancy adage.com/technology/ai/aa-b…

Behind Silverside’s pivot from production company to AI consultancy

Silverside is building so-called "brand brains" to expedite the process required to generate campaign assets by giving the client the AI-powered tools to do it themselves.

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The Trade Desk launches first AI agents with Stagwell as client adage.com/technology/ai/aa-t…

The Trade Desk launches first AI agents with Stagwell as client

The Trade Desk is making a play for the agentic future of programmatic with a new AI product that counts Stagwell as the first participant from among ad agencies.

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Grading 6 purpose marketing campaigns—what worked and what fell flat adage.com/brand-marketing/pu…

Grading 6 purpose marketing campaigns—what worked and what fell flat

A purpose marketing expert analyzes campaigns from Pedigree, Coke, Bacardi, Heineken and more.

adage.com
1,634
Creator and influencer trends brand marketers need to know about right now adage.com/influencers-creato…

Creator and influencer trends brand marketers need to know about right now

Book of the Month's creator push challenging the narrative that "nobody reads anymore," Trisha Paytas' one-woman legal drama for Chili's, and Marshalls' speedy response to a creator duo's Coachella...

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Creativity Awards Winners 2026 adage.com/events-awards/a-li…
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Introducing the 2026 Ad Age Creativity Awards winners adage.com/events-awards/a-li…

Introducing the 2026 Ad Age Creativity Awards winners

Four juries selected the top entries in Work, People, Creative Marketing and Production.

adage.com
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