Google was the last big AI assistant to open up to MCP apps. Now you can apply to get yours into Gemini and Search's AI Mode. We applied with our own app and wrote up what the form asks and what Google's review expects. alpic.ai/blog/submit-mcp-app…
Much of the consumer internet earns its money from people too tired to cancel or too distracted to look away.
AI agents don't get tired, which puts both friction and ad revenue at risk. Our latest opinion piece looks at what's exposed and what survives: alpic.ai/blog/farewell-inter…
xAI's plugin marketplace now takes MCP servers from outside developers, through one form that lists you on Grok Bot and Cursor, with Grok coming soon.
Our guide covers testing your server in Grok Bot first, then what the reviewers need from the form: alpic.ai/blog/how-to-publish…
Seven lessons from rebuilding Alpic's development cycle around coding agents, from writing specs an agent can implement in one pass to why we still review every PR by hand: alpic.ai/blog/software-facto…
Poppy, the Personal Agent Protocol from Sierra and Meta, lets a company verify which AI agent is calling, who it acts for and what it may do, instead of guessing.
Our explainer covers how it works and how to ship a first version: alpic.ai/blog/poppy-what-the…
Ever asked ChatGPT for discount codes?
Now Snipp is there to answer, and we built it with them.
Ask before you buy, or snap a photo of your receipt after to see the offers you can claim, in ChatGPT or Claude.
Full case study: alpic.ai/case-studies/snipp?…
Claude now offers more apps than ChatGPT. A first.
~6,000 apps, a fraction of the App Store. But with billions of users and dynamic discovery, the conversation brings the app to the user, not the other way around.
Track them all: atlas.alpic.ai/?utm_source=X…
Alpic retweeted
This week, number of Claude Connectors surpassed the number of ChatGPT plugins!
Anthropic has invested a lot on their ecosystem and Claude Desktop these last weeks, impressive catch-up
We’re at @AgentEngHQ London tomorrow!
@bartheletf is speaking on why your UI is not your agent API.
Building for agents?
Come have a chat with us!
Grab your ticket: luma.com/agentenglondon
We’re at AGNTCon + MCPCon in San Jose next week 👋
@Jeanroudy is speaking on Friday, Oct 23, about shipping ChatGPT Apps in production.
Building with MCP? Come say hi or DM us to set up some time to chat!
Alpic is now in the @agentmail AgentID directory.
Any agent with an AgentID can sign in, deploy your MCP server, check the logs and send you the URL.
No shared password, no manual setup.
Point your agent at alpic.ai and tell it to deploy 👇
agentid.com/directory/bbf018…
Airlines are showing up in ChatGPT. Now they have to sell to the agents booking for travelers.
That takes real data access, UI made for AI conversations, and a clear path for agents to book. That's what we're building as a technology partner to @lufthansa.
Read more: alpic.ai/articles/airlines-a…
A huge thanks @akshay_pachaar for sitting down with us and talking MCP apps. it was great to chat about where the industry is going and how to use our framework @Skybridge_ai to help you build!
OpenAI, Anthropic and Microsoft all back the same standard for running apps inside AI chats.
Booking .com, Figma, and Canva are already using it.
Still, most developers have never heard of it.
It's called MCP Apps.
So, why does it matter?
The next time someone buys from your website, they may never visit it. They'll ask ChatGPT or Claude, and the model decides how your product shows up. Usually as plain text, sometimes wrong, with none of the experience you built.
That's the next shift in how people find you:
- SEO was about Google finding your page.
- AEO was about AI citing you.
- MCP Apps are about your actual product showing up inside the chat.
An MCP server returns data. An MCP App returns data plus an interactive UI, like hotel cards or an add-to-cart flow, right inside the chat. The model even knows what the user clicked.
In this episode, we build an MCP app from start to finish with Julien, the lead maintainer of Skybridge, an open-source framework that lets you turn any React app into an MCP app.
Chapters:
0:00 - Intro
2:44 - MCP servers vs MCP Apps
5:12 - Live demo: Booking .com in ChatGPT
9:24 - How MCP Apps work: context and shared state
15:43 - Skybridge and its devtools
17:48 - Live demo: an e-commerce app in ChatGPT
24:49 - Code walkthrough: MCP tools to React views
28:10 - Syncing UI state: "What's in my cart?"
32:16 - Agent skill to turn any React app → MCP App
37:52 - Outro
Link to Skybridge GitHub repo: github.com/alpic-ai/skybridg…
MCP Apps bring your website into the chat. WebMCP does the reverse and lets AI agents use your website through tools it exposes. I've also written a full article on it, quoted below.
We'll be in the Start-Up Zone at @airlinesblog, 13 to 15 Oct in Lisbon.
Travelers are already planning trips in ChatGPT and Claude. We help airlines show up there with their live data, ready to be booked.
Come say hi for a live demo!















