Andrew Boni (@andrewboni) profile picture

founder @iterable, prev @google

San Francisco
Joined April 2008
Photo by Andrew Boni (@andrewboni)
+1 for "context engineering" over "prompt engineering". People associate prompts with short task descriptions you'd give an LLM in your day-to-day use. When in every industrial-strength LLM app, context engineering is the delicate art and science of filling the context window with just the right information for the next step. Science because doing this right involves task descriptions and explanations, few shot examples, RAG, related (possibly multimodal) data, tools, state and history, compacting... Too little or of the wrong form and the LLM doesn't have the right context for optimal performance. Too much or too irrelevant and the LLM costs might go up and performance might come down. Doing this well is highly non-trivial. And art because of the guiding intuition around LLM psychology of people spirits. On top of context engineering itself, an LLM app has to: - break up problems just right into control flows - pack the context windows just right - dispatch calls to LLMs of the right kind and capability - handle generation-verification UIUX flows - a lot more - guardrails, security, evals, parallelism, prefetching, ... So context engineering is just one small piece of an emerging thick layer of non-trivial software that coordinates individual LLM calls (and a lot more) into full LLM apps. The term "ChatGPT wrapper" is tired and really, really wrong.
I really like the term “context engineering” over prompt engineering. It describes the core skill better: the art of providing all the context for the task to be plausibly solvable by the LLM.
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Andrew Boni retweeted
It's official! @Iterable is proud to announce its #SeriesB of $23M led by @IndexVentures! nitter.cf/VentureBeat/status/808…
Iterable raises $23 million to help companies like Yelp and Zillow reach users wp.me/p5hvhT-8W2Y by @bmagistretti
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A theory on why so many PHP projects are successful:
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Andrew Boni retweeted
To Donald Trump's son who has computers and is so good with computers that it's unbelievable: we're hiring in Silicon Valley!
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Andrew Boni retweeted
New Job: Engineering @Iterable in SF angel.co/iterable/jobs/17029… funded by @CRV & @angelpad
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Andrew Boni retweeted
@addyosmani Life goals: use Emoji for CSS class names like @glenmaddern does on his blog 🔥
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Andrew Boni retweeted
What's your perfect martini? Join @Iterable and SparkPost for a Martini Luge 2/24 from 3-4pm, booth 604 at #etailwest
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Andrew Boni retweeted
We’ll be at #etailwest next week. Learn more, including our happy hour with @SparkPost! blog.iterable.com/iterable-a…
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Andrew Boni retweeted
We have some exciting news: We’ve raised an $8M Series A from @CRV Read more: blog.iterable.com/the-next-i…
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Andrew Boni retweeted
Iterable at the sponsor panel at Insight @SparkPost #SendLikeABoss
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Want a summer startup internship? @trueventures is recruiting for its TEC Fellowship. 10 weeks in San Francisco. bit.ly/TrueVenturesTEC
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Andrew Boni retweeted
Learn more about Iterable in just 80 seconds. youtube.com/watch?v=wMOg9DLy…
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Andrew Boni retweeted
Our new User Engagement Teardown is up! This time we look at @Pinterest - they go a great job blog.iterable.com/user-engag… #UEteardown
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Andrew Boni retweeted
A deep dive into how @Vox does user/reader engagement growthhackers.com/articles/a…
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We have a new User Engagement Teardown, this time looking at @voxdotcom blog.iterable.com/user-engag… @iterable #UEteardown
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Google logo peaked 2013-2015
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When the CEO announces your new feature while you’re looking at its bug list: nitter.cf/davidwalshblog/status/…
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Andrew Boni retweeted
How does a user engagement plan look in practice? Nice slides from @iterable showcasing buff.ly/1O5ieHJ's emails http://buff.l…
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