Founder @lessdoing — helping entrepreneurs become replaceable via systems + automation. Contributor @TIME, @TechCrunch. TEDx speaker. Costco efficiency fan.
New York, NY
Joined October 2008
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Work smarter, not harder isn’t a cliché — it’s a system. I coach founders to replace themselves through automation & async communication. See how on Carbon Voice → talktoari.com. Join Less Doing Labs: lessdoingacademy.com. No fluff, just results. #LessDoing
1/ Solo-founded companies were 36.3% of new US startups in H1 2025. In 2019 it was 23.7%. AI is a big part of why. One person can now wear six hats. Here's how to find out which hats you should actually keep wearing. (A thread.)
11/ "You never want to be irreplaceable, because if you can't be replaced, you can't be promoted." That's true for a team of one. Especially a team of one.
A hotel replaces its doorman with an automatic door and saves $40,000. Two years later it's a mess. The doorman was never just opening the door.
Before you Delete something, ask Why five times. Find the hidden job first.
What was your doorman?
What have you done a third time this month without writing down how you did it?
Twice is a coincidence. Three times is a process waiting to be written.
