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The #1 reference for building authority sites online. Run by @markwebster1 and @gaelbreton

Joined February 2014
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Claude's computer use lags Codex, so Gael has Claude call Codex over MCP whenever it needs to click around. Works on a $20 plan.
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Mark's best use for ChatGPT Dots: finding the 1 or 2 emails that actually need him, and logging his end-of-day voice notes.
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The Railway hack exposed our API keys at 8 AM. Gael had Codex rotate them in the browser while he was on stage.
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Data brokers are offering $200K to $300K for your company's Slack, email and docs, with 48 hours to decide. Gael thinks selling is probably rational. We're not selling ours.
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Codex Fast mode: you pay twice the tokens and sometimes it's slower. Gael measured it, then switched to Opus at 90 tokens a second.
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Gemini 4 Carbon wins the benchmarks. Benchmarks don't click buttons. Test it on your real work before you switch.
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The tech can be amazing and the stock can still be overpriced. Our take on the Anthropic IPO. Not financial advice.
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We switch AI tools every few weeks. Most people shouldn't. If you run one or two threads at a time, the model doesn't matter.
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Agency tip: give clients an email address for website changes, let a bot make them, and check the staging preview before it goes live.
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Spend your time on the first page. Once AI writes the design system, it builds every other page in one shot.
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Not technical? Tell your AI to handle GitHub and your domain for you. The terminal just has to exist on your computer.
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Small business customers buy from a person, not a brand. Put that person on your website.
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AI's first website concepts can be awful. Gael's process: generate concepts, keep what works, reject the rest and go again.
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99 on mobile, 100 on desktop. Give your AI the Lighthouse CLI and let it optimize your page speed in a loop.
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Glowing buttons, a ticker, four calls to action and an em dash. The most vibe-coded site we've seen. Great meal prep, though.
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Businesses still pay thousands for websites, and a lot of what they get is AI slop. Mark thinks that's one of the best openings right now.
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Gael explains why he uses free Cloudflare hosting for static websites, and why that differs from paying for WordPress hosting.
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Google Calendar availability, Stripe checkout, emails to both sides. Gael's AI built the booking system from scratch, styled to match the site.
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Traffic going up doesn't mean you're making money. Gael's advice: find the traffic that converts and drop the rest.
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Gael's done with WordPress. He clicks an element on his site, tells Claude Code "make it bigger," and that's the edit.
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