Factors.AI

Cute that you have an account list. Everyone has one. The real question is which of those accounts are actively in-market this month, and which ones you haven't even met yet. In partnership with Bombora, we’re making that easier to see. Anyone can now get a list of the 20 accounts showing the strongest research activity around their category. It’s free, whether or not you use Factors. Use it to decide where marketing and sales should focus, which accounts deserve a campaign budget, and whether your existing list reflects where demand is actually showing up. Go grab your 20 qualified accounts: tinyurl.com/yfdzme5p

We are the leading provider of ‘X’ is corporate-speak for a mom at brunch bragging 'well MY son got into every Ivy League school'. Technically could be true, definitely exhausting, and nobody at the table believes it until their bff says ‘yeah, actually that’s true’. That's basically every company page right now. Every brand says they're the best. Every logo wants to claim the crown. But we know the audience isn’t entirely buying it. Not because it's false, because it's EXPECTED. Joshua Stout (Founder, Beyond the Funnel) said something on our latest webinar that's been living rent-free in our heads: person-to-person trust just trumps company-level trust. Because when the company says it, it's marketing. When an actual human at that company says it, in their own voice, with their own opinions, sounding like a person and not a press release, suddenly people lean in. That's thought leader ads in a nutshell. Same message, way more credibility, all because it came from a person instead of a logo. Moral of the story: stop making your brand brag about itself. Let your people do the talking. They're the friend at brunch everyone actually believes. 🎥 Joshua breaks it all down in this webinar with Praveen, Co-founder and CMO.

Ever since I was little, I wanted to unify intent signals and turn them into pipeline for the marketing teams.

Your competitors' ad library is like a teenager’s diary. Full of confessions. Their crushes (the hooks they bring up on every first date, er, ad). Their insecurities (the objections they can't stop trying to preempt). Their deepest anxieties about who's actually winning. Reading someone's diary is wrong, obviously. LinkedIn just forgot to lock this one. (It’s Christmas!) Every ad your competitors have kept running for three months indicates a real budget behind a real bet. Unlike their thought leadership posts (where everyone's perpetually "thrilled to announce"), their ads can't afford to lie. What they're spending on is what they actually believe will win. Look closely, and you'll find the full map: which value props they lead with, which pain points they want to own or already own, whether they're building trust with testimonials or stats or analyst badges, whether they're going soft CTA or hard. And the best bit (drum roll please): the gaps. The angles nobody is consistently owning. That's your invitation to go frolick in that little nook and make it yours! The problem is that most teams do this analysis once. A Google Doc is born, everyone nods in the strategy meeting like they've discovered fire, and then the document ascends peacefully to the cloud, never to be opened again. Meanwhile, your competitors are swapping out creatives every 3-4 weeks. By October, you're making positioning decisions off of January's intel, which is a great way to feel very productive while quietly losing ground. LinkedIn Advisor exists for exactly this. Drop in your competitors' URLs. It scrapes their ad libraries and hands you everything: formats, messaging, volume, how long each creative has been live, and what is the messaging that they want to own, in one place. What you’d scramble to do every time your CMO asks, ‘What’s happening at the house next door?' just takes 5 minutes! And it’s free! free! free! (We’ll stop here before we topple down further and start to sound like a telemarketing commercial). But we checked with leadership multiple times, and IT IS genuinely free. Try it out: tinyurl.com/3e43arwt

We timed it. 15 minutes per account. Research, contact hunting, seniority-guessing, tab chaos. For a job literally called 'sales development.' The development was always supposed to be pipeline, not spreadsheet skills. We've integrated Blitz into Factors — and it fixes exactly this. The old workflow that was killing outbound velocity: Factors surfaces a warm account → SDR jumps to Apollo or Sales Navigator → manually hunts for the right people → figures out who's senior, who's the actual decision-maker, who's the champion → pulls emails and phone numbers → comes back → writes personalized outreach. Every. Single. Account. Every. Single. Day. Multiply that across 200 accounts a week and this is a like being stuck in an endless loop. Here's the new workflow: You configure your buyer personas once. When a high-intent account shows up in Factors, the platform automatically identifies the right people, pulls their verified emails, phone numbers, and LinkedIn profiles, ranks them by seniority and decision-making authority, and feeds them directly into your sequences or calling workflows. Credits managed inside Factors so you're not juggling billing across four different tools either. Combined with our AI SDR agent, the full motion runs itself: account shows up → journey analyzed → right contacts identified and enriched → personalized emails drafted → human reviews and sends. What used to take 15 minutes now happens before your SDR's opened their laptop. (Mild exaggeration, but you get our point) This is what applied AI in GTM actually looks like. Not replacing the SDR — making them 10x faster on the part that was always grunt work. The intent data was already there. We just closed the last gap between "this account is warm" and "here's exactly who to call."

We didn’t wanna call this out, but some ABM practices on here are making us do this. Please, let’s change the way we look at intent-based marketing led by AI? Reach out!

Two contracts. Two tools. One very tired RevOps person trying to make sense of data between them. We saw this pattern across enough customers that we stopped calling it a "workflow" and started calling it what it is: a cry for help. So. Factors has partnered with RB2B. Factors already tells you which company is lurking on your pricing page. RB2B tells you which person. Together, you go from "someone at Acme Corp is interested" to "Dave from Acme Corp has visited your pricing page three times this week and Dave needs a call." Dave is ready. Are you? All of it — user-level ID, account intent, LinkedIn signals, CRM data — now lives in one place. No stitching. No spreadsheets. No RevOps therapy bills. Available now. DM us or comment below and we'll walk you through it. 👇

100 leads aren't a lot. Yeah? Imagine 100 people chasing you!

Hello X! WE ARE BACK!!.. OR WERE WE NEVER REALLY GONE? 😏

In B2B, you simply cannot ignore the importance of G2 in your buyer’s journey! So, we started pondering the best ways/strategies to unlock G2's full potential using Factors. Check the inside scoop here >> factors.ai/blog/leverage-g2-…

Think your LinkedIn Ads are NOT effective? Think again. The ad clicks you measure surely don't tell the whole story. 🚫 Why? Because visibility matters. Your LinkedIn ads should do more than just get clicked—they must influence. Read more >> factors.ai/labs/linkedin-cli…

B2B selling is all about the "Trinity of Content” - Vendor, Expert, & Customer. Vendor: Your space, your voice. But trust is tough. Expert: Neutral, invaluable insights. Customer: Real feedback, real trust. Combine them for a winning strategy! Dive in 👉 buff.ly/4dLnt2e

Tired of guessing which leads will convert? 🤔 Let AI take the wheel! Predictive lead scoring uses your data to highlight the hottest prospects, boosting your sales efficiency. Discover how this game-changer can refine your strategy: buff.ly/44JWqQt #LeadScoring #AI

LinkedIn Ads + Employee Advocacy = Game changer for B2B SaaS! Here’s how to get started: ✅ Optimize your team's LinkedIn profiles ✅ Keep posting & make 'em engaging! ✅ Use 'thought leader ads' to spotlight your stars Know more: buff.ly/4ai0xVa

84% of B2B marketers are harnessing AI, planning its integration, or keenly interested. This isn't a trend—it's a revolution in understanding and engaging customers! Discover more about AI's dynamic role in B2B marketing buff.ly/3QMGzLt

Are you using LinkedIn thought leadership ads? They keep your content alive, attracting engagement over time. Amplify testimonials to turn up the volume on positive feedback! Check out the discussion between Anthony Blatner & Srikrishna Swaminathan >> buff.ly/4amezFs

Are your LinkedIn ads hitting the mark, or just reaching a select few? Analysis shows a major imbalance—90% of impressions target just 10% of viewers. Explore frequency capping & tailor your strategy for better ROI. buff.ly/4bF9qJo