Foursquare

The October release of our OS Places dataset is here! Available now on Databricks, HuggingFace, Snowflake, and our Places Portal, this update includes the addition of over 87,000 new places and nearly 11 million updated POI, plus: - Data accuracy: closed 10,148 POI in Canada and the US with a veracity rating of 4 or 5, ensuring that our users can rely on our highest tier data. - Place name standardization: updated 11,892 POI in Canada and the US to use the standard two letter state or province abbreviation in the region attribute. - Placemaker Tools: added a feature for users to see the weekly community activity on the homepage. - Swarm App: since launching the redesigned Android version of Swarm in July, we have seen a 32% increase in Photos Added and 30% increase in Tips Added on average each release cycle. Read the full release notes in the link in the comments, and get started with OS Places on Databricks, HuggingFace, Snowflake, and the Places Portal: eu1.hubs.ly/H0z6QJf0

🚀 Launch announcement: Meet the newly redesigned FSQ Placemaker Tools.  Our global community of Placemakers are local experts who use Placemaker Tools to help improve their communities’ understanding of the places and businesses around them.  We’ve spent the last year listening to feedback from our Placemaker community and improving the new Placemaker Tools with tons of design enhancements and brand new capabilities. Here are just some of the many updates to get excited about: - Intuitive & tailored UX: our new tools meet you where you are in your Placemaker journey, whether you’re a new user looking to learn the ropes or a veteran Placemaker ready to jump right into contributions.  - Community & recognition: contribute alongside your community with leaderboards, insights into local contributions, and easier ways to collaborate with other Placemakers. - Power user mode: this new mode allows seasoned Placemakers to focus on making seamless contributions at expert speed. - And so much more… We can’t wait for our community to start using the new Placemaker Tools! Log in today to get started.

Making a list & checking it twice? 📝✨ As you build out your holiday campaigns, run through these strategy checks to make sure you're not missing anything.  These targeting and measurement tips all help you reach high-intent shoppers without wasting holiday spend.

The September release of our OS Places dataset is here! 📍 Available now on @databricks, @huggingface, @Snowflake, and our Places Portal, this update includes 200K+ new places and nearly 14 million places updated 🔽 - Data refresh rate: We’ve kept up our increased refresh rate with 13,781,424 updated POIs. Our Placemakers’ contributions and engagement from our Swarm App users are fueling this momentum! - Coverage improvement: We’ve added 211,427 new POIs across the United States, Australia, New Zealand, India, Japan, United Kingdom, Thailand, and more. - New Places API for Partners: This API is a self-serve way for developers to ingest and integrate external POI datasets while matching FSQ Places records to retrieve rich attributes. Serving as a new source of community data, the API also automatically creates new records for places not currently in our dataset. - Placemaker Tools: Now you can filter your active tasks by country. Read the full release notes at the link below, and get started with OS Places here → places.foursquare.com/

⚙️✨ New developer tool: the FSQ Places API for Partners! Now available in beta, this API is a self-serve way for you to ingest and integrate your dataset with the FSQ Places dataset. How it works: → Each of your records will be matched to an existing Foursquare POI. → If the POI doesn’t exist in our dataset, it’ll be added as a new place. What this gets you: ✓ Permanent ID crosswalk: Query anytime to see which FSQ Place ID your foreign ID maps to. ✓ Rich attributes: Access your places’ associated details in our dataset (like popularity, ratings, and more). ✓ Discoverability: Make your locations findable across FSQ APIs to help others create better experiences. ✓ Visibility into edits: Directly track suggested and applied changes to the places whose IDs you own. Explore the API below 🔽

What’s in Q4? Sports games galore!  🏈🏒⚾️ Fans will be treated to a massive lineup, including college football, NFL, NHL, and the World Series. How are you keeping your brand in the game? Location-based targeting lets you reach high-intent fans right when they’re locked into the action 💥 Here’s how one major beverage brand did it: they used Foursquare’s real-time geofencing around NFL stadiums to boost brand awareness and game-day association. Their campaign scored across the board: → 31% lift in brand recall → 28% lift in ad recall → 18% lift in purchase intent Want your Q4 sports targeting playbook? Our latest guide gives you customizable audience and proximity segment ideas (think: NBA Travel Fans, College Athletes, Tailgating Crowds, etc.) that you can easily activate at launch or mid-flight.

The August release of our OS Places dataset is here! 📍 Available now on @databricks, @huggingface, @Snowflake, and our Places Portal, this update includes 390K+ new places and a record-setting 13.8M+ places updated 🔽 - Data expansion: As we’ve scaled our new ingestion system, we are committed to maintaining accuracy and freshness. We’ve achieved an all-time record for total places updated, with 13,825,347 POIs receiving refreshes from their sources plus active community edits. - Coverage improvement: We’ve added 392,467 new POIs across the United States, India, Indonesia, France, Brazil, Mexico, Japan, Germany, and more. - New Place Actions: We’ve continued to refresh key sources contributing Place Actions and have added 42K+ new Place Action URLs across major delivery and dining platforms (including Uber Eats, Grubhub, DoorDash, Deliveroo, and more). - Placemaker Tools: We’ve added the ability to sort and filter Places by Veracity Rating, and the ability to see user votes in My Contributions. Read the full release notes at the link in the comments, and get started with OS Places here → places.foursquare.com/

What do you mean it’s time for Q4 planning?? 🫨 Don’t worry, we have a major time saver for you: our Q4 Targeting Guide is here! When year-end competition peaks, showing ads to passive browsers is the fastest way to drain your remaining budget (and we know the pressure’s on to make it count). Location-based targeting gives your campaigns an immediate edge. Using real-world foot traffic patterns lets you focus your ad spend only on motivated consumers signaling through their everyday actions that they are ready to buy. Inside the guide, you’ll get 100+ precise, privacy-forward targeting strategies for in-market consumers to help in your planning process like: 🎃 Halloween costume & party shoppers 🦃 Thanksgiving dinner hosts & grocery stockers 🏈 NFL, NBA & NHL game-day crowds 🛍️ Black Friday & Cyber Monday deal-seekers ✈️ Fall & winter airport travelers ❄️ Last-minute holiday gift buyers & NYE crowds Grab your copy below 👇 (go on, you deserve an early win!)

What’s the one thing you just *had* to have for the first day of school? ✏️✨  A fresh pair of sneakers? Those sparkly pencils? Families are stocking up on all of it right now.  This year, the average household is expected to spend $922 preparing for the new school year. But where is that money actually going? Take a look below at the top items on families’ shopping lists 👇 then grab our back-to-school cheat sheet for practical targeting and measurement strategies built around how shoppers are buying this season!

Happening today! ⚡️ Sales revenue is up, but actual diner traffic is down in H1 2026. When top-line numbers don't tell the full story, how do QSR marketers prove their digital ads are actually driving visits? Join Xander Nafman, our Director of Customer Analytics, today at 2:40 PM ET for the ANA’s virtual QSR & Restaurant Day to get your data-backed action plan. Here’s what you’ll walk away with: → Tactics for reaching high-intent diners with hyper-relevant messaging → Fresh foot traffic trends showing true diner intent, independent of media exposure → Tangible ways to link store visits, sales metrics, and MMMs to prove true ROI @ANAmarketers members, it’s not too late to join us - register with the link below 👇

It’s beginning to look a lot like... the start of holiday shopping 🛍️✨ Shoppers are starting earlier, ending later, AND being far more selective about where they spend. That puts heavy pressure on marketers to identify and prove which campaigns are actually driving consumers to visit and buy. We built our 2026 Holiday Playbook for Retail Marketers to give you that clarity as you plan your holiday campaign strategy: → Exclusive foot traffic insights on shifting shopper intent → 2026 holiday shopping trends & predictions → Location-based targeting strategies to reach active buyers → Tips for measuring & optimizing campaigns in-flight → Strategies to connect performance to actual store visits & sales Unwrap your copy below! 🎁

What do diners crave right now? Value 🤑 With price-conscious diners ruthlessly switching chains, how can QSR marketers prove that their digital ads are driving foot traffic? Join Xander Nafman, our Director of Customer Analytics, on Wednesday, July 29 for @ANAmarketers' QSR & Restaurant Day to find out. He'll dish up: → How to use real-world behavioral data to reach diners with hyper-relevant messaging → Media-agnostic foot traffic trends that highlight shifts in dining intent, independent of media exposure → Ways to link foot traffic, sales metrics, and MMMs to prove true ROI and prep for 2027 planning If you're an ANA member, register with the link below👇

🐝👀 Look who’s here! The new @SwarmApp is now out on Android. We’ve brought over our full ground-up redesign, giving you a delightfully smooth and satisfying way to explore the world and lifelog your adventures. It’s your favorite companion app, now perfected for Android: ✓ Faster check-ins to remember everywhere you’ve been ✓ A new map tab to find hidden gems and view your travels ✓ A social feed to keep up with friends and see what’s trending Ready to explore? Link below to get the new Swarm 🤖 check in to the Android launch event to collect a special sticker!

The July release of our OS Places dataset is here! 📍 Available now on @databricks, @huggingface, @Snowflake, and our Places Portal, this record-breaking update includes our highest monthly number of POI additions, updated POIs, and third-party sources ingested yet: - POI expansion: We’ve added 770,037 new points of interest to our dataset. As we scale our new ingestion and verification system, we're creating more new places than ever before. This month marks a new record! 🙌 - Placemaker Tools: We now display a Veracity Rating on the venue page and within the map view on the home page. - Business Listings: Business owners can now create and manage upcoming events for their business. - Placemaker Discord: We’ve launched weekly city updates in our server. Join here to stay in the loop: discord.gg/fsqplacemakers - Over 10M total updated POIs since our last release! Read the full release notes at the link in the thread, and get started with OS Places here → places.foursquare.com/

‼️ Are your campaigns seeing double?  If your media spans social, search, TV, and OOH, there's a good chance your reporting is full of overlaps. Most measurement systems work in silos. Each channel sees the same consumer, claims the same conversion, and reports back a number that looks great on paper. Without deduplicating, you risk: → Crediting multiple partners by mistake → Overindexing on certain channels → Missing what truly drives visits & sales → Optimizing spend using skewed signals This "deduplication gap" inflates your ROI and shifts spend toward channels that are just posing as high-performers. We put together a quick 3-page guide (link below) that covers how to fix the gap and get the unified truth 👇

See what our community of explorers and mapmakers has been up to! 💫 Our Swarm and Superlocal apps have been getting a ton of love lately: we've rolled out a wave of updates to make tracking your travels and exploring the world even more fun. Plus, shoutout to our Placemaker community for hitting an incredible milestone! Here is what’s new: 🐝 Swarm → New Explore tab: Four ways to see your world (Discover, Events, Swarming Now, and You) that make it easier to view your past check-ins, discover new places, and find what’s happening nearby. → Other updates: Get to your lists right from the map, filter by country/state/city, see bubble tips for top places, and yes… the Android app update is coming soon! 🗺️ Superlocal → New Map App feature: one map that brings you 30+ cool maps! Explore maps like Earthquakes, Aurora, Heatmap, Historical Photos, Whale Tracker, Under an Hour, and more. → Other updates: Replay your day of check-ins in “fly-by mode” and see a “why this place” reason for recommended places. 📍 FSQ Placemakers → You’ve been busy! From Dec to May, our active users grew by nearly 150% and monthly contributions skyrocketed by 1,100% 🌟 Thank you for all you do to make places data better for everyone! See these updates in action below and let us know, which one are you most excited about? 👇