Shoplift

Yesterday, we broke down how to convert three @klaviyo segments on your storefront: one-time buyers, VIPs, and lapsed customers. Brands send each segment its own @klaviyo email, then often send all three to the same homepage and first-order popup a first-time visitor sees. We covered what each segment needs to see instead, where teams get it wrong, and the first test to run for each one. Huge thanks to Ben Zettler (@benzettler), Founder, Zettler Digital, Roddy Smith, GM North America, @socialndzen, and Zak Cassady-Dorion (@ecom_rocket), Founder & CEO, ECD Digital Strategy, for taking one segment each and bringing real client results and impact. Thanks also to Gina Potenza, Partner Program & Strategy Platform Lead, @klaviyo for bringing Klaviyo’s perspective, and Nick Selman (@nickselman), the VP of Growth here at @getshoplift, for showing how to set it all up and read the results by revenue per visitor. Missed the session? The full replay is now available. Link is in the replies below

A lapsed customer who clicks your winback email should land on a page that says welcome back, with the same offer the email made. ECD Digital Strategy audits 30 to 40 @klaviyo accounts a month, and the winback flow is the gap it finds most often. Even when the flow runs, customers click through to a homepage with a first-order popup. Our new blog takes a look at ECD Digital Strategy’s approach: the two Klaviyo segments and their filters, the importance of reading engagement by clicks instead of opens, how to size the offer, and what the lapsed customer page should show. Link is in the replies below. Planning winback for after BFCM? ECD Digital Strategy will be walking us through the full lapsed customer section at Convert Your Klaviyo Traffic, our free 60-minute masterclass today with @zettlerdigital, @socialandzen and @klaviyo. Today, 11:00 AM ET. Can't make it live? Register anyway. Everyone who registers gets the recording and the full playbook. Register here: shoplift.it/4A1klte

The customers in your loyalty program should see their status on your store, not the first-order discount every new visitor gets. Our new blog post draws on @socialandzen's work: how to build one Klaviyo segment per loyalty tier, what guests, members, and VIPs should each see, the four flows that send members back to your store when their status changes, and why comparing members with non-members won’t tell you what to show them. Link is in the comments. Running a loyalty program on @klaviyo? Roddy Smith, GM North America at @socialandzen, walks through the full VIP section at Convert Your Klaviyo Traffic, our free 60-minute masterclass with @zettlerdigital taking on one-time buyers, ECD Digital Strategy covers lapsed buyers, and Gina Potenza joins from @klaviyo. Tomorrow, 11:00 AM ET. Everyone who registers gets the recording and the full playbook. Register here: shoplift.it/4iLRF1u

Half of the customers who place a second order do it within 30 days of their first. Most of them land on a homepage built for strangers. A welcome popup offers 10% off the first order they already placed, and the hero sells the starter pack they already bought. A one-time buyer needs a different page. Give them a reason to come back, put the right next product in front of them, and give them a reason to buy now that isn’t another first-order discount. Our new blog post draws on @zettlerdigital’s work. It shows you how to define the one-time buyer segment in @klaviyo, compare what customers buy in their first and second orders, match the page to your category, and test it by revenue per visitor. Link is in the comments. @benzettler presents the full one-time buyer section live at our @klaviyo masterclass. @socialandzen covers VIPs, ECD Digital Strategy covers lapsed customers, and Gina Potenza joins from @klaviyo. Convert Your Klaviyo Traffic Thursday, October 29, 11:00 AM ET. Free, 60 minutes. Everyone who registers gets the recording and the full playbook. Register here: shoplift.it/4BCii0r

Ramen Bae leaned harder on paid through the first half of 2026, growing paid sessions 22.9% year over year in Q2. More of the people landing on the store were meeting the brand for the first time. They went into the paid push with a testing habit already built. Founder Jonathan Lam ran his first A/B test in October 2024 with no testing experience. When the brand moved to a custom site built by Manufactur, their long-time agency partner, Shoplift’s theme-level approach kept Jonathan testing without a developer in the loop for every idea. Ramen Bae has launched 141 experiments on Shoplift since that first test. Across the first half of 2026, Ramen Bae raised revenue per visitor by 26.4% and average order value by 27.8%. A visit to their site was worth 26% more than a year earlier, while first-time visitors from paid made up a bigger share of the traffic. Read the full case in the replies below.

When Anna Parmelee joined @fishwife as Head of Growth, the site had minimal systematic testing. Together with their agency partner on/Sight, they worked to change that and mapped out a strategy: target bigger, run fewer tests, and anchor everything to revenue per visitor. When traffic triples, conversion rate usually takes a hit; that's how ecommerce typically works, but for Fishwife, it was a bit different. While sessions surged 77–170% YoY, their revenue per visitor grew 25% at peak. That's not luck. Conversion rate is hard to grow when volume expands this quickly, because each new wave of traffic is lower intent than the last. Growing it anyway, in every quarter, is the clearest sign the program is working. That's what a mature CRO program looks like at this stage of growth: not a single breakthrough test, but a site that keeps converting better even as the brand scales and a compounding record of decisions made on evidence. Full case study is now live, link is in the replies.