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ALT An image divided vertically down the middle. On the left, a woman with red hair is confused. Above her, the text 'Then, Feeling stuck because you're behind on the latest tools and trends." On the right, a black man holds two thumbs up with his laptop in his lap. Above him the phrase "Now, you've picked up new skills, learned new tools, and feel confident in your abilities."

ALT A cork board with 4 images pinned showing college tours at different universities. In white text the kicker Admissions, the headline Campus Tours Have Never Been Bigger, and the dek As it becomes increasingly evident that getting a student to visit campus is one of the best ways to convince them to enroll, colleges are overhauling their tours. Photo illustration by Justin Morrison/Inside Higher Ed | vuk8691/E+/Getty Images | UshakovD/iStock/Getty Images | Trinity University | Albion College | John Carroll University | Howard Ash/SIUE

ALT A text block reads: Enrollment leaders at several campuses told Inside Higher Ed that efforts to improve their tours have fueled student interest and led to major year-over-year increases in the number of tours they conduct annually; at Albion College, a small liberal arts institution in Michigan, tours have increased by about 23 percent since 2022, the first year after COVID-19 that in-person tours reached normal levels.

ALT The quote, âWhen youâre trying to make the decision about the institution thatâs right for you, you can read as much as you want about it, or you can see that big school football game day atmosphere on TV. But actually being on campus, surrounded by the people that are going to be in classes with you, that are going to be teaching youâthat gives you that feeling in your gut that tells you itâs the right place.â from Mandy Konkle, vice president of enrollment management at Albion College

ALT The graphic for The Key Ep 219: Voices of Student Success: What Is the Purpose of College in the Age of AI? On the right, headshots for Joshua Bay, IHE Student Success reporter and host of The Key Podcast, as well as Christa Acampora, Dean, College and Graduate School of Arts & Sciences at the University of Virginia. On the left, a key with a brain shaped key head.
















