Karla Jo Helms (@JOTOPR) header
Karla Jo Helms (@JOTOPR) profile picture

Chief Evangelist & Anti-PR Strategist… A Results-Ravenous Renegade: Master of Disruption!

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Joined September 2024
CEOs Care About Outcomes, Not PR Activity CEOs don’t care about PR activity for its own sake. They care about outcomes. Anti-PR connects visibility to meaningful business impact. Book a call: vist.ly/5qt3f #Leadership #PRResults #B2B
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🎃👻 Happy Halloween! 👻🎃 Time for costumes, candy, spooky vibes, and plenty of fun! 🕷️🍬 Wishing you good scares, great company, and lots of treats. Stay spooky! 🎃🦇 #HappyHalloween #Halloween
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1 BILLION impressions. Sounds impressive. 👀 But did they drive growth or ROI? Traditional PR reports reach. Anti-PR® focuses on business outcomes. 🎯 📅 Book your free Anti-PR strategy call: hubs.ly/Q04CWlh00 #AntiPR #ROI
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Why Is Sales Pushing So Hard? When credibility is missing, sales has to push harder. Anti-PR builds trust before the sales conversation, making it easier for buyers to listen. Book a call: vist.ly/5qnaq #Sales #PRStrategy #B2B
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10 MILLION IMPRESSIONS. 👀 What happened next? If nothing changed, the metric didn’t matter. Anti-PR® focuses on credibility, trust & business impact—not just impressions. 🎯 📞 Book a call with JOTO PR. hubs.la/Q04CFBNY0 #AntiPR #JOTOPR #BusinessGrowth
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Media Attention Isn’t the End Goal Media attention alone isn’t enough. Anti-PR turns visibility into credibility and business impact that supports real growth. Book a call: vist.ly/5qh7x #PRStrategy #Media #B2B
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🐱 Happy National Cat Day! 🐾 Curious, independent, playful, and always entertaining. Today, we celebrate the furry companions who make us laugh, keep us company, and remind us to slow down and enjoy the moment. ❤️ #NationalCatDay #Cats #CatLovers
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🎬 Mission Impossible? Traditional PR chases attention. Anti-PR® builds authority. That's the difference. 🚀 Book your free strategy call. hubs.la/Q04CGkRw0 #AntiPR #BusinessGrowth #Leadership #Marketing #CEO
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Your PR Problem Could Be a Growth Problem If the market doesn’t know or trust you, growth gets harder. Anti-PR turns visibility and credibility into assets that support growth. Book a call: vist.ly/5qbtp #BusinessGrowth #PRStrategy #B2B
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😂 Jerry heard “Traditional PR works” and couldn’t hold it together. Traditional PR: Coverage. Anti-PR®: Credibility, influence & real results. Being seen is nice. Being trusted is better. 👉 Book a call. hubs.la/Q04Cts5D0 #AntiPR #TraditionalPR
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Media Coverage Has to Matter Coverage alone isn’t the goal. Anti-PR focuses on media that builds credibility, reaches the right audience, and supports business growth. Book a call: vist.ly/5q6an #MediaRelations #PRStrategy #B2B
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When someone says Traditional PR guarantees results… 👀 Everyone: “WAIT… GET A PICTURE!” 📸😂 The visibility showed up. The results? Still looking for them. 🔎 That’s why Anti-PR® starts with results. 🎯 For real results, choose Anti-PR®. hubs.la/Q04Cl4YY0
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Stop Making Sales Do All the Work Sales shouldn’t have to create awareness, credibility, and trust alone. Anti-PR builds market confidence before the sales conversation begins. Book a call: vist.ly/5py2g #Sales #PRStrategy #B2B
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The Better Company Doesn’t Always Win The better company doesn’t always win. The company that earns attention and trust can. Anti-PR helps make sure your value gets recognized. Book a call: vist.ly/5pvrp #PR #BrandTrust #B2B
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Anti-PR® isn't about watching competitors. It's about building something competitors can't copy. ✔ Positioning ✔ Clear messaging ✔ Measurable results When you create your own category, you stop competing—you lead. 📅 Book a call: hubs.la/Q04Cc4S_0
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Confidence Isn’t a PR Strategy An agency sounding confident doesn’t mean PR is working. Anti-PR focuses on strategy, proof, and outcomes that actually matter. Book a call: vist.ly/5psxz #PRStrategy #AntiPR #B2B
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Traditional PR reports impressions. Anti-PR® reports business impact. Your board doesn't need vanity metrics. It needs measurable outcomes. Choose results. Choose Anti-PR®. 📅 Book a call with our team. hubs.la/Q04Cb-F30 #AntiPR #PR #Leadership #ROI
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Why CEOs Stopped Trusting Traditional PR Traditional PR taught CEOs not to trust PR. Anti-PR changes that by connecting visibility and credibility to results that matter. Book a call: vist.ly/5pn7t #AntiPR #PRStrategy #Leadership
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“RESULTS WILL COME.” 👀 Finding who said that… Anti-PR® is built around results. 🎯 For real results, choose Anti-PR®. Book a call with JOTO PR. hubs.ly/Q04C2JX10 #AntiPR #TraditionalPR
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Authority Is Built Through Consistency Authority isn’t built with one big moment. Anti-PR keeps your brand showing up consistently, building recognition and credibility over time. Book a call: vist.ly/5pgmv #Authority #PRStrategy #B2B
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