VP of Product Marketing & Training @seoClarity. #seo #contentmarketing - #mandolin #blm #lgbtq 🏳️🌈 they/them Threads: @marktraphagen
Durham NC
Joined April 2009
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Right now Mic King @VeryWellVersed is burning down the "GEO is a distraction" house at @techseoconnect. Category misunderstanding. AI is a BRANDING channel (and for real, SEO has always had a strong branding component as well).
The call is for us SEOs to realize we are first and foremost marketers, and we need to show clients we are and we can help them MARKET via AI search. #techseoconnect
We are now more like marketing management consultants for our clients. - Mic King at @techseoconnect #techseoconnect
The incomparable @lilyraynyc spinning at @techseoconnect in Durham
How to keywords are almost totally driven by YouTube in AIOs - Cindy Krum at #techseoconnect
Digital branding MUST include video - Cindy Krum at #techseoconnect
AIO is about what's said about you across the web, not just on your site - Cindy Krum at #techseoconnect
The algos that matter now are not the trad search ones but the ones that run social sites - Cindy Krum at #techseoconnect
Social video creates search volume up-stream from SEO - Cindy Krum at #techseoconnect
Google has found a way to monetize all the micro moments in the buyer journey - Cindy Krum at #techseoconnect
YouTube dominates search visibility when buyers are ready to act - Cindy Krum at #techseoconnecti
Customer journeys are more complex now. You can't just sit on your website. Map out everywhere people might find you, including video platforms - Cindy Krum at #techseoconnect
YouTube has overtaken Reddit as the go to source on AI search - Cindy Krum at #techseoconnect
Growth of video platforms continues to be huge - Cindy Krum at #techseoconnect
46% of web content used to train AI models is in English - Lauren Green from Microsoft #techseoconnect
A disallow may not erase the past for AI bots - Lauren Green from Microsoft #techseoconnect
You can submit a claim to Claude to have a URL blocked - Lauren Green from Microsoft #techseoconnect
URLs that are more popular are crawled more often by Google - Lauren Green from Microsoft #techseoconnect
Discoverability comes with responsibility. Lauren Green from Microsoft #techseoconnect