@nielsen

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Joined August 2008
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Ohio State’s college football viewership nearly doubled the #2 team this week 🏈 1️⃣ @OhioStateFB – 13.9M viewers 2️⃣ @TexasFootball – 8.6M viewers 3️⃣ @OU_Football - 8.2M viewers Did your team crack the top 10 most watched this week? 👀
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Nielsen retweeted
Vulture
@vulture
Sep 16
Nielsen has measured streaming TV ratings for nearly a decade, but that data has always taken a long time to process and report. In the “single biggest enhancement” to its system yet, that’s finally changing. vulture.com/article/nielsen-…

‘This Changes the Game’: Nielsen Shakes Up Streaming Reports

Nielsen unveils its “single biggest enhancement” since it began tracking streaming shows.

vulture.com
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Step into the Nielsen Media Intelligence Lab. The journey begins when you reveal the records behind every major moment in streaming and broadcast history. Decades of data that decodes human behavior. Learn more: nielsen.com/media-intelligen… #Nielsen #MediaIntelligence #NYC
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On August 27th, @RockstarGames partnered with @Netflix to debut a 27-minute extended look gameplay trailer for Grand Theft Auto VI and the data changed the game… 🎮 61.8M minutes viewed. One trailer. Zero competition. 146% more than the next nearest Netflix show… in just 26 minutes. This is what a cultural moment looks like, measured by Nielsen. Was it worth the wait? 🤔 #GTA6 #GrandTheftAuto #NielsenInsights #Streaming
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2026: The year hispanic talent took over America’s main stages 🎤🇺🇸 A thread on how Hispanic audiences set the pace for American culture this year, backed by the data. 🧵
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📈 Growth: Hispanic share of the Super Bowl audience jumped from 14.4% to 16.4% in a year. 🏆 Engagement: 97 of the top 100 broadcast telecasts among Hispanic viewers were sports, with 78 aired on Spanish-language TV.
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Language isn't a barrier, it's a bridge. The full Hispanic DIS report: nielsen.com/hispanic-dis-rep…
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CTV just got a whole lot more transparent in EMEA. A thread on Nielsen Ad Intel's expansion into France and Italy and why it matters for anyone planning across platforms. 🧵
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What this means for marketers? 📈 Spot where competitors are investing (and where they're not). 💡 Benchmark creative and messaging across markets. 🎯 Plan linear and streaming as one strategy, not two.
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Fragmented viewing isn't a mystery anymore. Get the full breakdown by market 👇 🇫🇷 France: nielsen.com/news-center/2026… 🇮🇹 Italy: nielsen.com/news-center/2026…
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Nominations tell you what’s in the running… viewing hours tell you what actually won the year 🏆
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🎥 Heads of State topped the Movie category, edging out two Netflix titles.
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The Emmys air Monday, September 14th. But the real ballot? Viewing hours. And the data's already in. 👉 See the full 78th Primetime Emmy Awards report: bit.ly/4hsonmX #Nielsen #MediaIntelligence #NielsenInsights #Emmys #EmmyAwards #PrimetimeEmmys #Emmys2026n #78thEmmys #StreamingData #TVRatings #ViewingData
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