The hub for communicators. Conferences, awards and how-to content. #PRNEWS
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Joined March 2009
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This week’s PR Roundup:
Marissa Mayer used AI to describe her daughter. The internet had thoughts.
AI platforms are nudging Senate candidates toward the center.
Lime: two free rides to the polls through Election Day.
Full analysis → buff.ly/vrpaXGr
PRNEWS retweeted
“People change teams less than they change religions.”
AJ Jones II of Monumental Sports & Entertainment joined @PRNEWS at the Mid-Atlantic MarComm Summit to talk global messaging, H2H metrics, AI on game day and why the future of sport is women.
buff.ly/UqY7Vlt
PRNEWS retweeted
“No format substitutes for truth. An adviser’s value lies in pushing back when the client should not make the argument at all.”
Nick DeSarno and Sandeep Kumar pull 5 PR lessons from the Elizabeth Holmes documentary for @PRNEWS buff.ly/UkdYeM9
“No format substitutes for truth. An adviser’s value lies in pushing back when the client should not make the argument at all.”
Nick DeSarno and Sandeep Kumar pull 5 PR lessons from the Elizabeth Holmes documentary for @PRNEWS buff.ly/UkdYeM9
“People change teams less than they change religions.”
AJ Jones II of Monumental Sports & Entertainment joined @PRNEWS at the Mid-Atlantic MarComm Summit to talk global messaging, H2H metrics, AI on game day and why the future of sport is women.
buff.ly/UqY7Vlt
“I’ll get back to you” is a hope. “At the next briefing” is a commitment.
Nicole Junas Ravlin on what Katie Zacharia’s five days at the podium can teach every PR pro — 10 steps for @PRNEWS 👇
buff.ly/nEjqsss
This week’s PR Roundup:
🏈 Eagles’ Jalen Hurts crisis: fragmented facts, conflicting reports, a vacuum filled by speculation.
🌪️ AI visibility research: 17% overlap between engines on the same question.
🌯 Chipotle Boorito turns 25.
Full analysis → buff.ly/nIVYx5R
PRNEWS retweeted
Be seen and heard with original research! Original research remains not only one of the best ways to gain top-tier #media attention but also optimize #AI search visibility. Turn a hypothesis into a newsworthy story worth reporting! @PRNews bit.ly/eng_B2BMktg_121026
PRNEWS retweeted
On October 6, CEO Niki Jones attended the @prnews Platinum Awards ceremony in New York City, as the Mass Decontamination Field Manual we developed for @nyulangone was nominated in the Reputation, Purpose & Public Affairs category. We received an honorable mention for the manual, and want to recognize Lead Graphic Designer Harley Lake, our prime partners Zach Goldfarb and Louis Cook, and the NYU Langone Mass Decon team for their contributions.
Coincidentally, we also recently received these photos of the Field Manuals in action, guiding an emergency training exercise! Knowing our work is helping prepare first responders to save lives is the biggest win we could hope for.
ALT PRNEWS Platinum Awards, October 6, 2026
ALT PRNEWS Platinum Awards, October 6, 2026
ALT The NYU Langone Mass Decon team uses Field Manuals developed by Niki Jones Agency in an emergency training exercise, October 2026
ALT The NYU Langone Mass Decon team uses Field Manuals developed by Niki Jones Agency in an emergency training exercise, October 2026
PRNEWS retweeted
🏆 We're proud to share that REYA Communications has been named Boutique Agency of the Year at the 2026 @PRNews Platinum Awards!
This recognition is a celebration of our boutique approach to public relations: personalized attention, thoughtful storytelling, meaningful media relationships, and a genuine passion for the brands we represent.
Since founding REYA in 2019, our mission has been to champion independent, family-owned, and purpose-driven luxury travel brands that offer extraordinary experiences while making a meaningful impact on the destinations and communities they serve.
We're incredibly grateful to our clients for trusting us to tell their stories, our media partners for helping bring those stories to life, and our dedicated team for making it all possible.
As the luxury travel landscape evolves, we're excited to continue redefining what a boutique PR agency can achieve.
Read our story and learn more about the people and philosophy behind REYA's award-winning approach: reyacommunications.com/post/…
#LuxuryTravel #TravelPR #PublicRelations #BoutiqueAgency #SustainableTravel
Social teams can’t just post and count views. They need to know their audiences, join the conversation and prove their impact. Communications leaders share how they’re making social work harder—even with lean teams.
buff.ly/UEV9yga
PR Roundup:
Zacharia’s first briefing: 14 minutes, mostly prepared remarks, 3 outlets. White House called it “brutal.”
55% of Americans say social media influenced their vote. 79% of Gen Z.
Meltwater’s Kim Cattrall campaign: B2B brand strategy brilliance
buff.ly/7hEB2Nj
Today is the last day of Hispanic Heritage Month.
Who gets quoted on Oct. 16?
Yesenia Reinoso on closing the Hispanic expert visibility gap—for good, not just for the month—for @PRNEWS 👇
buff.ly/nf1sRAm
68% of Google searches are “no-click.” Less than 25% result in direct exposure to your brand.
SEO has a successor—and communicators need to know about it.
Brandon Bankston on Answer Engine Optimization for PRNEWS 👇 buff.ly/B3qXuBG
PR Roundup:
NHL’s “Hot for Hockey” lasted days. Understanding a subculture and earning a place in it are two different things.
Starbucks’ “Sugar-Free” drinks are facing a class-action lawsuit.
AI tops the Reputation Risk Index for the 4th time.
buff.ly/uTf0rYS
The White House press ban raised a press freedom question. It also raised a PR one.
Who counts as "media" in 2026 — and does your media strategy reflect how your audience actually gets its news?
Ramin Beheshti for @PRNEWS 👇
buff.ly/OLmuTKL
Cornell's crisis isn't a communications problem — it's a trust problem years in the making.
Edelman-Yale: half of Americans think an AI-fluent non-doctor can match a doctor on some tasks.
Boston Logan's "Voice of Logan" campaign: Earned, not bought.
buff.ly/33EZHdB
Today is the last day of PR Ethics Month.
"Trust is rarely lost through one spectacular failure. More often, it erodes through a series of decisions that seemed harmless when someone clicked send."
@PRSA CEO Matthew Marcial for PRNEWS 👇
buff.ly/5W43oxa
What makes a journalist trust a PR pro?
MM+M Executive Editor Jack O’Brien shares his take on building real relationships, crafting stronger pitches and keeping patients at the center of healthcare storytelling.
buff.ly/FT9Mn9g
One in 20 podcast guest pitches gets accepted.
So what happens after the booking matters. When a client goes silent after an episode, the relationship cost often lands on the PR pro who made the introduction.
Why podcast promotion is part of the pitch: buff.ly/1YRX9Ua
