Profound

Zero Click London 26 is officially Unlocked 🔓️

Introducing the Profound Playbook for Black Friday and Cyber Monday. Seven plays for retail and e-commerce marketers, based on our research into how Answer Engines respond to holiday shopping questions and how personal shopping agents like Muse and Instinct find and recommend products. Each play includes ways to apply it in Profound, prompts for your AI Marketer, and recommendations from Partners at Accenture Song, @OmnicomMediaGrp, @BainandCompany, and @pmgworldwide.

Announcing our final speakers for Zero Click Singapore. We'll be joined by experts from @LOrealGroupe, @Singtel, @StanChart, @iQuanti, @Unilever and more to discuss the future of AI marketing. Singapore Thursday, 29 October

Applications are now open for the Community Ambassador Program. Bring Marketing Engineering to your city by hosting meetups, workshops, or hackathons. Tell us about your community and what you'd love to bring to life.

We brought Cohort Zero to London on 21 October. Over 100 marketers came together to build agents side-by-side with members of the Profound London team. In a few hours, attendees left with working agents to use with their teams. Marketing Engineering has officially landed in Europe. Thank you to Eleanor Hooker, Ashton Dunn, Emma Mayo, Kaylin Wallen, and Sutejas Chari for hosting, and to everyone who joined us.

Introducing our final external speakers line-up for Zero Click Sydney on Tuesday 🇦🇺 Join experts from @Atlassian, @PrincessPolly, @VirginAustralia, @ahmhealth, TBWA\Australia, @Reddit, and @Rippling to discuss the future of AI marketing. Tuesday, 27 October Sydney, Australia

Over 1,000 marketing leaders joined us at Magazine London yesterday for Zero Click London 2026. Speakers from @EsteeLauder, @DeBeersGroup, @Nestle, @bankofireland, @AnthropicAI, @Barclays, @LinkedIn, @GPContentGlobal, @Accenture, @on_running, and @TheAA_UK shared how they're approaching marketing strategy, team design, and measurement in the AI era. Thank you to @thejamescad (Co-Founder & CEO), @dbabbs (Co-Founder & CTO), @nicklafferty (Founding Marketing Engineer), Jennifer Zou (Economist), @JBlyskal (Researcher), Abigail Tucker (Director, EMEA), and Ali Vaghar (Head of Data), and to every speaker, partner, and attendee who made it happen.

We brought Cohort Zero came to London on 21 October, the day before kicking off the Zero Click by Profound World Tour. Over 100 customers brought a specific opportunity to worked through in small roundtables side by side with our Profound team.

New episode of The Marketing Engineer Podcast with @bcamhi, SVP of Marketing at @Cognition. Cognition just passed $1 billion in revenue, but when Brandon joined its marketing team was still early. So the team hired a Marketing Engineer. Within a week and a half, all of Cognition's paid ads were managed by AI, and list uploads from the field team were too. In this episode, Brandon breaks down how he's building the marketing team at Cognition with an AI first approach.