Rishi Shah (@risk) header
Rishi Shah (@risk) profile picture

CEO of Digioh. AI-powered personalization for ecommerce. Helping brands grow revenue without growing traffic. I love to build and sell.

San Francisco, CA
Joined March 2007
Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)Photo by Rishi Shah (@risk)
I say the word “human” 100x more than I used to. Human onboarding. Human CSM. Human on live chat. Everyone now assumes support means a bot. We use AI for almost everything at Digioh, but when a customer needs help they get a real person. AI does the work. Humans build the trust.
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Best founder stories start with “we were just messing around.” Love this.
Wild story: Whop’s founders met in a Facebook sneaker-reselling group at 13. They built a marketplace for bots that sniped limited-edition sneakers, raised seed funding at a $3M valuation in 2021 (@justinmateen), then expanded into a creator platform. Now worth $5.1B!
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Trust is everything with agents. We built ours so nothing goes live without a human saying yes. The AI does the work, you keep the control.
I surveyed 354 AI agent power users and there were two main findings that point to this being a no-brainer move for 1Password 1/ the #1 pain point/concern was trust (22% of respondents) 2/ 40% of respondents are using AT LEAST 2 agents It's unsettling to hand your passwords to a brand-new vault you haven't built any trust with yet and it is incredibly annoying to re-upload them every single time you try a new agent Letting your agent borrow access from the vault you already use & trust, without uploading everything again, fixes both problems An easy evolution for 1Password to step into the world of security and help users feel safe (& save time) when sharing their passwords with their agents
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9 months ago @chintanturakhia came to our office, ripped out our CTO’s keyboard, plugged in his own, and showed us Claude Code. Today we have agents running 24/7 and rebuilt our entire 10-year-old platform in 6 months. its crazy how some meetings just changing everything.
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Building your store inside Claude is where this is all going. We made Digioh fully headless for the same reason: build and test pop ups and quizzes from Claude without ever logging in.
Day one for Claude Duet and Shopify already connects Design a store right in the chat, then use Duet to stay on top of performance
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With AI, I can pretty much say yes to so many feature requests, I feel like a kid in a candy store
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Saying yes to things on Slack and No to decision meetings is the best thing about running a small business.
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Just build a pop up live on a webinar with the Digioh Agent. Build, Design, Ideate, AB Test all with the Digioh agent. No team required.
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3 tiny pop up changes that keep winning right now: 1. Make the button shimmer 2. Bring the coupon back next visit with a countdown (~1% more conversions) 3. Show the products they viewed inside the exit pop up No redesign needed. Each takes minutes with AI.
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I’m all about remote work. My buddy just got a new job. Now he commutes an hour to get on Zoom calls and fight over meeting rooms. I work a ton and love it, but I still get to pick/drop my kids off. Office makes sense for a 3 person team. After that you’re all on Zoom anyway.
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I haven’t logged into our own dashboard in weeks but have built 100s of self optimized pop ups and quizzes for our customers. Digioh is now fully headless. Run your whole account from Claude: build pop ups and quizzes, A/B test offers, personalize for returning shoppers.
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How do people feel about % of revenue business models? Most customers I talk to love flat fee SaaS models even in the age of AI.
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I'm happiest when I'm launching features and selling at the same time. Real time feedback from sales calls going directly to our CTO. If I'm lucky enough, this is what I'd like to do for the rest of my life.
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I created my perfect day and texted a bunch of people to show up. Made with ChatGPT my favorite AI image generator. Yes, I also love KaChava.
🤖 Made with AI
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Rishi Shah retweeted
6 months ago i started treating claude code like a real coworker, not a chatbot. now it drafts my prs, runs my repros, writes my slack messages. i built a system around it: rules, hooks, slash commands, evals. here's what's inside.
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Just met a DTC operator like no other - profit first, doesn’t care about revenue or growth, true profit first mentality - 50% organic traffic by also having retail (not 100% dependent on the meta gods) - uses 5 identification providers (yes 5) and has 90% identified traffic on first visit - has a subscription for free shipping and exclusive drops - uses the shipping insurance to boost profits on every order - locks in unlimited use SaaS fees including his ESP Any operators interested in meeting this guy? I can setup a group zoom.
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