Rob Williams 🗽

Twenty years ago, online video was a novelty and programmatic advertising was barely walking. As Beet.TV celebrates its 20th anniversary, Matt Sanchez of @Yahoo joined us to reflect on two decades of digital media disruption, from the democratization of video to AI, and why advertisers still face that pesky question of whether all their spending actually produces results. Visit Beet.TV for this video (lnkd.in/eQADiQDB) and much more! Reported by Rob Williams #BeetTV #BeetTV20 #DigitalAdvertising #Yahoo #AdTech #AI Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤

AI promises to revolutionize healthcare advertising, but patients generally prefer being treated like human beings rather than data points with a prescription and a copay. 🩺🤖 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Melissa Gordon-Ring of @OmnicomHealth tells Beet.TV contributor David Kaplan why empathy and trust must remain central to healthcare marketing, even as AI gets better at everything except convincing an insurance company to let you speak to an actual person. Visit Beet.TV for this video (lnkd.in/eiRq3Kyq) and much more! Reported by @robwilliamsNY #HealthcareMarketing #AI #Advertising #OmnicomMedia #BeetOM Join us at the Beet Retreat L.A., Nov. 4-6 @ 🌴😎🎤

Streaming services spent years convincing us to pay extra to avoid commercials, only to discover that commercials might be where the real money is hiding. 📺💰 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Cody Coleman (@codyaustun) of @CoactiveAI told Beet.TV contributor David Kaplan how AI can help advertisers discover valuable opportunities buried in streaming content, giving brands a better reason to show up than simply interrupting the good part. Visit Beet.TV for this video (lnkd.in/eTmbsvDh) and much more! Reported by @robwilliamsNY #Streaming #CTV #ArtificialIntelligence #Advertising #Coactive #OmnicomMedia #BeetOM #AWNY26 Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤