Street Fight

At Street Fight LIVE, #Magnite and #Arpeggio explored CTV's role across the customer journey. Now Magnite is expanding predictive audience and contextual targeting through Proximic by Comscore. hubs.la/Q04CSTBs0 #ConnectedTV #CTVAdvertising #Comscore

That's a wrap on #StreetFightLIVE 2026! A great day in Philadelphia exploring AI, local growth, CTV, media measurement and what's next for multi-location marketing. Thank you to our speakers, sponsors and everyone who joined us! #MarTech #FranchiseMarketing #BrandStrategy

McDonald's loyalty members visit 2.5× more often and account for roughly 30% of sales. The company is prioritizing owned customer relationships and measurable restaurant-level engagement. 👉hubs.la/Q04CPj8S0 #CustomerLoyalty #FranchiseMarketing #McDonalds

From attention to action: How does out-of-home advertising drive local growth? Closing #StreetFightLIVE, John McShane of #OUTFRONT explored connecting OOH with digital campaigns, reaching local audiences and measuring results. #OOH #LocalAdvertising #BrandStrategy

As AI automates more marketing work, what should brands expect from their agencies? At #StreetFightLIVE, Mike Gaydos of #SparkcatcherMedia examines AI capabilities vs. hype, agency fees, transparency and accountability. #AgenticAI #AgencyStrategy

The last click doesn't tell the whole advertising story. At #StreetFightLIVE, Matt McLeggon of #Magnite and Amber Daniel of #Arpeggio explore how CTV contributes across the customer journey. #CTV #MediaMeasurement

MapQuest is back in the spotlight. What's next? At #StreetFightLIVE, GM Doug Berger explores how the iconic navigation brand is responding to renewed consumer interest, using feedback to shape its product roadmap and building long-term loyalty. #MapQuest #LocalDiscovery #Loyalty

At #StreetFightLIVE, Kaci McBride (#soci) examined how local search, reviews and AI visibility differ between growing and contracting chains. #RestaurantMarketing #AISearch

Out-of-home advertising is on the move. At #StreetFightLIVE, Jonathan Frangakis of #RevealMobile and Noah Klas of #MOOHA explored moving OOH, its role in the media mix and how advertisers can measure real-world results . #OOH #OOHAdvertising

Are we measuring which ads drive business results? At #StreetFightLIVE, Elliot Rosenbaum of #GroundTruth examines how media attribution influences investment decisions and how brands can better connect advertising to outcomes. #MediaAttribution #AdMeasurement #BrandStrategy

AI-generated video meets television advertising. At #StreetFightLIVE, Greg Lieber (#Comcast/Universal Ads), Jason Loehr (#AtlasVanLines) and Ben Pashman (#Creatify) explore how brands can create, launch and measure TV campaigns using emerging AI capabilities. #CTV #AIAdvertising

How does a growing brand build trust in each new community? At #StreetFightLIVE, Kim Collier of #DucklingsEarlyLearning Center and Helen Eckhard of #ElysiumMarketing explore brand consistency, local relevance and store-level growth. #FranchiseMarketing #LocalMarketing

Local TV advertising isn't one-size-fits-all. At #StreetFightLIVE, Rachel Blank of #AdImpact explores how broadcast, streaming and competitive dynamics vary by market ... and how advertisers can use local intelligence to make smarter media investments. #LocalAdvertising #CTV

Local SEO and paid media often operate in silos. At #StreetFightLIVE, Andrew Beckman (#Location3) and Adam Terranova (#AuthorityBrands) explore how coordination can lower local customer acquisition costs. #PaidMedia #BrandMarketing

More store visits. No increase in ad spend. At #StreetFightLIVE, Trevor Hamilton of Kochava featured campaigns for Tropical Smoothie and Habit Burger. #LocalAdvertising #LocationIntelligence #TropicalSmoothie #HabitBurger

How can brands buy media at scale while staying locally relevant? Rachel Williams (Harmelin Media) and Katherine Eddleman (Regions Bank) explore localization, media efficiency and measurable growth at #StreetFightLIVE. Now on stage in Philadelphia. #LocalMarketing #MediaBuying

How can brands turn first-party data into more connected, locally relevant campaigns? Hans Fischmann, VP of Product at AdRoll, explores AI, creative, measurement and human judgment at #StreetFightLIVE. 📍Now on stage in Philadelphia. #FirstPartyData #AIAdvertising #AdRoll

57% of 433,558 U.S. franchised units are owned by multi-unit operators, according to #BIA. Rick Ducey opened #StreetFightLIVE today with the 2027 outlook for local advertising budgets, digital growth and media investment. 📍 Philadelphia #LocalAdvertising #Franchising

68.2% of CVS visits last under 15 minutes. Kroger visits average 24.2 minutes. New #PlacerAI research shows why shopping behavior matters when planning in-store retail media. 👉 hubs.la/Q04CtbjT0 #RetailMedia #LocationIntelligence #Kroger #CVS

Tomorrow in Philadelphia: #StreetFightLIVE. Brand, franchise and agency leaders come together to explore AI discovery, local growth, media efficiency and marketing performance. One day of insights and industry connections. 👉 Still time to join us: hubs.la/Q04CsGnv0