Think with Google

"The best marketers today by far are not the CMOs I've met with, it's creators on YouTube." 🎬 Google's @JoshuaSpanier tells @semafor's Ben Smith why @ColinandSamir say brands must become "a character in the creator's universe" instead of forcing a "do what I say" mindset.👇 goo.gle/4ispQd8

How much ad budget are you burning while waiting for offline sales to close? 🤔 See how @TheZebraCo built a predictive feedback loop to optimize Search campaigns in real time → goo.gle/47KVRZd

Lower-funnel performance looks great, but your growth has flatlined. Here's why. You might be stuck in the traditional marketing funnel. @Etsy hit this exact wall until they threw out the old playbook and flipped the script. Search for discovery. YouTube for conversion. Watch how they made the shift 👇

Reorganizing your team around someone else’s wrong prediction is expensive. 💰 In the latest edition of #FrontierCMO, @JoshuaSpanier shares why the “CMO apocalypse” never happened — and how top marketers are using Google AI tools like Veo to cut 12-month productions down to six weeks. Read more: goo.gle/48lfE1r

The hardest part of AI isn't what it can do on paper — it's upskilling your team to integrate it into daily workstreams. Google Marketing solved this with 𝐀𝐈 𝐁𝐨𝐨𝐬𝐭 𝐁𝐢𝐭𝐞𝐬: 10-minute training videos that 1M+ people use to sharpen their AI skills. Here’s how CMOs can use them to upskill creative, data, and strategy teams in minutes 👉 goo.gle/4yPtHr1

Brand strategy isn’t just a marketing asset anymore. In the AI era, it’s an entire operating system. David Edelman, executive advisor and @HarvardHBS professor, breaks down the 4️⃣ forces making brand strategy marketing’s most urgent AI challenge 👇 Learn more: goo.gle/4zdmuSu

Are you cutting brand spend to chase short-term clicks? ❌ Research from @BCG shows for every $1 cut from brand marketing, companies must reinvest $1.92 just to regain lost market share. 💰 Discover how to quantify brand equity with BCG’s Leonardo Fascione → goo.gle/4zmNLlB

Traditional healthcare wasn’t built for the consumer. Here’s how @ro is flipping the script. SVP of Growth @flahertyiv joins Google’s @JoshuaSpanier on a new Frontier CMO episode to share how demystifying AI adoption, bringing technical experts into the creative room, and uniting brand with performance drive real trust. 👇 Watch the mini-episode: goo.gle/3UJW0Jl #FrontierCMO #BrandTrust

"In healthcare, in medicine, in being vulnerable with someone, trust must be at the center of what you're doing." How do you build that trust from scratch? @JoshuaSpanier catches up with @ro's @flahertyiv about going beyond simple clicks to make a real, enduring connection. 👇 Watch the full Frontier CMO episode here: goo.gle/4ihk3av

AI is transforming marketing, but your measurement needs to keep up. Derek Rodenhausen & Paul Limbrey share 4 ways to fix your strategy: 1️⃣ Elevate the toolkit (unify MMM, attribution, incrementality) 2️⃣ Expand scope (include retail media, creative marketing, trade spends) 3️⃣ Integrate partners with one common data set 4️⃣ Align CMOs, CFOs, sales What are your measurement challenges? Let us know below. 👇

Search is shifting from "which keywords are we winning?" to "which conversations are we winning?" 💬 Damon Berger, SVP of marketing shared services at @Gap, shares how the brand uses a "commerce everywhere" mindset to turn Gemini-powered Search into real-time demand. Read more: goo.gle/3Wos0Df

Obsess over the customer experience first. @ATT’s CMO, Kellyn Smith Kenny, tells Frontier CMO host, @JoshuaSpanier, that if you aren't making things people want to rave about, you have to fix the real story first. Hear her takeaways from working across her career 👇

90% of CMOs experiment with new digital tools, but under 10% realize real value. The fix? Move beyond disconnected tests and start designing agentic workflows. 🚀 Read the full marketers action plan → goo.gle/4yqkZ2f

Learn from marketers who don't chase likes, but change lives. 💡 In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with @flahertyiv, SVP of Growth at @ro, to discuss streamlining workflows, empowering teams with data, and bringing experts into the creative process from day one 👉 goo.gle/3W7IPCk

Gemini has completely flipped the script on holiday shopping 🎁 Discovery is now expanding, opening up whole new categories, creators, and brands for consumers. Here are 5 ways AI is reshaping the holiday consideration set and how marketers can win Q4 👇 goo.gle/4hHlksi

We're honored to share that our podcast 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫 𝐂𝐌𝐎 has been nominated for a @signalawards in the Best Video Podcast: Brand Craft category! 🏆 Huge shoutout to our host @JoshuaSpanier and our community of listeners. We’d be honored to have your support — cast your vote here: goo.gle/3TFFzNR

It’s time to step up your video campaign game 👟✨ With 𝐆𝐞𝐦𝐢𝐧𝐢 𝐎𝐦𝐧𝐢 in @GoogleAds, you can go from a simple brief to storyboards and full campaign assets in a single workflow — no massive budget required. Learn more about Gemini Omni and how it can scale your video production without the heavy lifting → goo.gle/4hwt0h1

Is your product feed built to keep up with the next era of Search and discovery?🪴 Check out how @Wayfair uses @GeminiApp models to parse 40M+ catalog items for Google Search and scale creator-driven performance ⬇️ 🔗 Wayfair Case Study: goo.gle/4rJRNkV

People love Etsy. They just weren’t thinking about them often enough. So Etsy tried something new. They ran Search and YouTube together as one powerful engine. AI found exactly what buyers were looking for, and their own sellers told their stories on video. 📈 21% surge in new buyers 🚀 5X more site visits Watch the story 👇 goo.gle/4722Koz

Efficiency isn't the real story. Growth is 📈 By 2030, up to 70% of network traffic will be initiated by AI agents, not humans. But driving real growth takes more than automated volume. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with Kellyn Smith Kenny, chief marketing & growth officer at @ATT, to break down 3 essential questions every marketing leader must ask to drive true transformation 👉 goo.gle/4xWQNeK