Wurl (@wurlctv) header
Wurl (@wurlctv) profile picture

Wurl (An AppLovin Company) is a leader in the streaming TV industry, with technologies for distribution, monetization, and advertising.

Palo Alto, CA
Joined May 2011
Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)Photo by Wurl (@wurlctv)
๐ŸŽ‰ Heading to #NABShow Vegas? So are we! We're looking forward to connecting with partners and friends across the broadcast, media, and entertainment industries. Connect with us at the event: hubs.ly/Q04cz_9J0
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We're proud to sponsor @streamtv_show Europe, taking place April 13-15 in Lisbon, Portugal! ๐ŸŽ‰ ๐Ÿ‘‰ Join us and save 10% on your pass with code WURL10 Register here: hubs.ly/Q03_XrQW0 #StreamTVEurope #StreamingTV
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๐Ÿ“ˆ โ€œAs more people move to streaming, free ad-supported channels have turned into one of the biggest growth drivers in TV...โ€ Catch our CEO, Dave Bernath's, insights and more in @NewscastStudio's latest Industry Insights roundup. hubs.ly/Q03_cgbj0
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๐ŸŽ‰ We're kicking off the new year with a return to Las Vegas for #CES2026 next week! Our team is looking forward to connecting with streamers, publishers, and advertisers across the industry to discuss the year ahead in #CTV. Hope to see you there. ๐Ÿ‘‹
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Wurlโ€™s new Live Programming on FAST guide breaks down how content owners can turn real-time engagement into long-term growth. Inside: Proven tactics to monetize smarter, boost retention, and scale ad performance. ๐Ÿ‘‰ Read it here: hubs.ly/Q03TS6M60
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We'll be at @ParksAssociates Future of Video event next week โ€“ where our CEO, Dave Bernath, will speak on a panel about the global trends and strategies shaping #streamingTV. ๐Ÿ“บ ๐Ÿ‘‰ Interested in joining us at the event? Register here: hubs.ly/Q03T3x4h0
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We're live at the @ANAmarketers Masters of Marketing event this week. ๐ŸŽ‰ Stop by Booth 12 on the expo floor to grab some goodies and say hi to our team. ๐Ÿ‘‹ #ANAMasters
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๐ŸŒŸ Big news from Team Wurl in Europe! Our stellar Business Development and Programming Strategy crew has been shortlisted for @exchangewire's #TheWires25. ๐Ÿ™Œ Theyโ€™re up for Best Client Services Team โ€“ a well-earned nod to their customer-first mindset, tailored support, and strategic expansion across EMEA over the past year. Congrats to the dream team driving streaming TV forward! ๐Ÿ‘‰ Check out the full shortlist here: ow.ly/PL0X50XfJge
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๐Ÿ“Š ICYMI: Our latest CTV Trends Report is packed with new #data on viewer behavior, genre trends, and ad fill rates. ๐Ÿ‘‰ Read it here to uncover the insights and learn more about how they're shaping the free ad-supported #streaming market: ow.ly/qla950XfbOh
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Next up: @ANAmarketers Masters of Marketing โญ Catch our team at Wurl Booth 12 on the expo floor, or book a meeting here: ow.ly/wAUJ50Xf21B ๐ŸŒด See you in Florida!
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๐Ÿ“ˆ The latest edition of our CTV Trends Report is here! Explore fresh data and insights around: ๐Ÿ‘€ Viewer behavior ๐Ÿ“บ Genre trends ๐Ÿ’ฐ Fill rates Check out the video below for a peek into the report's key findings, and access the full version here: ow.ly/6moC50X4klk ๐Ÿ‘‰ For more, be sure to join us TODAY at 2pm ET for our webinar alongside @eMarketer, @FreeWheel, and Transmit, where we'll be diving into the data further and discussing what it means for advertisers: ow.ly/QwpI50X4kll
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๐Ÿ—ฝ Another year, another @advertisingweek New York! We're kicking off the fall events season with a return to The Penn District โ€“ and are showing up bigger and better than ever. Catch's Wurl at this year's #AWNewYork25, where we'll be hosting The Streaming TV Summit โ€“ an exciting block of programming dedicated to the trends and insights shaping the #streaming industry. ๐Ÿ‘‰ More details here: ow.ly/z1Rc50X44Xm
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๐ŸŽ‰ We've been shortlisted for the 2025 @adexchanger Awards! BrandDiscovery is up for the "Most Innovative Use of CTV Technology" category. We're honored to be a finalist alongside an impressive lineup of companies, and look forward to tonight's award ceremony where winners will be announced! ๐Ÿ‘‰ Check out the full shortlist here: ow.ly/4Rag50X3U4z
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Publishers want to grow ad revenue on #streamingTV, but not at the expense of the viewer experience. Transmitโ€™s innovative in-stream ad formats are making that balance possible โ€“ adding new monetization opportunities, improving engagement, and proving that better experiences deliver better results. ๐Ÿ“ˆ ๐Ÿ‘‰ See what our publishers have to say: ow.ly/vWB450WQuQe
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This summer, @WorldRugby partnered with @SamsungTVPlus to launch the RugbyPass TV #freestreaming channel โ€“ expanding access to premium rugby content in key markets. ๐Ÿค Weโ€™re proud to be a part of the team bringing rugby to even more fans around the world! ๐Ÿš€ ๐Ÿ”— ow.ly/vRMZ50WPUvg
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๐Ÿ‘‰ Did you hear? @ladbible has officially made its television debut with the launch of its free ad-supported streaming TV (#FAST) channel โ€“ now available in the UK on @SamsungTVPlus! Weโ€™re delighted to be a part of this exciting move for LADBible, helping to bring its popular original programming to broader audiences on the biggest screen in the home. ๐Ÿ“บ ๐Ÿ”— Read more about the news here: ow.ly/ombT50WNBEb
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๐Ÿ“ฃ ICYMI: Last week, we announced an exciting #integration with @viant_tech. The partnership aims to help marketers achieve a new level of precision in reaching audiences on #streamingTV: aligning creative with on-screen content in real time to create more impactful moments. ๐Ÿ”— Read more here: ow.ly/M6BP50WMrFc
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๐Ÿš€ Today, weโ€™re excited to announce Dave Bernath as our new CEO. A huge thank you and congratulations on retirement to Ron Gutman, who helped lead Wurl through an incredible period of growth over the last few years. Read more about Daveโ€™s vision for the company and whatโ€™s next at the link below. ๐Ÿ”—: ow.ly/xNJi50WJAgI
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๐Ÿš€ This just in! We're excited to announce a new #partnership with @viant_tech to deliver scene-level #contextual intelligence across #CTV. This partnership marks the first time Wurlโ€™s BrandDiscovery-enabled supply is available via direct oRTB in a DSP โ€“ helping advertisers achieve a new level of precision through aligning messaging with on-screen content in real time to create more impactful moments. ๐Ÿ”— Read the full story here: ow.ly/Z9rQ50WIiMs
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๐Ÿ“บ On streaming TV, #attention is hard to win. But emotion is helping brands break through. Join @wurlctv and @TVisionInsights for an upcoming webinar in partnership with @adage to explore how emotional alignment between content and creative is boosting viewer attention and ad impact. ๐Ÿ‘‰ Register now: ow.ly/HxKO50WHQAK
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