The out of home ad marketplace and DSP. 99% of US inventory, 3M+ digital screens in 100+ countries. A dedicated team plans, buys, and measures every campaign.
New York, NY
Joined November 2016
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AdQuick retweeted
Warren Buffett & Charlie Munger LIVE on TBPN 🎃 nitter.cf/i/broadcasts/1DxLdZBwg…
The AI Agent for Out of Home adquick.com/blog/the-ai-agen…
AdQuick retweeted
When talking about the impact of agents on Brands, commerce, disintermediation, the purchase funnel etc
We should be mindful that there are many things that logically the internet should have changed but did not.
In theory
- physical shops would have vanished en mass.
- Everything would come down to price.
- Real estate agents or travel agents would be disintermediated.
- We'd buy things based on reviews not brands
- We'd pick better things and be more involved and happily pay more
What underpins all marketing is human behavior.
And human behavior is a bit weird.
We're not as bothered by efficiency as we assume we are.
We don't even make remotely logical decisions.
We're not especially predictable either.
AdQuick retweeted
I run an out of home software company, so I wondered how often founders on David Senra's shows talk about it.
We transcribed all of Founders and David Senra (250 hours, 3.1M words). Not often: 32 mentions in 223 episodes.
But when someone takes a side, it's positive 14 of 17 times.
ALT Sentiment toward out of home across 32 mentions on David Senra's shows: 3 skeptical, 15 neutral, 11 positive, 3 champion it.
We transcribed 3.1M words of @davidsenra to see how founders actually talk about out of home. Start with Revolut and the airports, stay for Ted Turner's unsold billboards.
I run an out of home software company, so I wondered how often founders on David Senra's shows talk about it.
We transcribed all of Founders and David Senra (250 hours, 3.1M words). Not often: 32 mentions in 223 episodes.
But when someone takes a side, it's positive 14 of 17 times.
ALT Sentiment toward out of home across 32 mentions on David Senra's shows: 3 skeptical, 15 neutral, 11 positive, 3 champion it.
AdQuick retweeted
Happy Thursday. On today's show:
- @icecube (BIG3)
- @arthurquerou (Vibe Co)
- @lukeigel (Kino AI)
- @jakeserval (Serval)
- @jayanthmadhesw1 (Eve Legal)
- Jared Allen (NFL Hall of Famer)
- David Rader (UNA Sports)
See you on the stream.
Chip Wars, Unstoppable Brick V Immovable Snow, Ice Cube Joins, Jared Allen Talks Curling nitter.cf/i/broadcasts/1rxmqpBjd…
AdQuick retweeted
Dusted off the drone for a shot of the new Vice City sign on the MacArthur Causeway.
Hope you all enjoy it because I crashed the drone at the end of the shoot. 😂😂😭😂
#miami #gta #vicecity #gtavı #GrandTheftAuto
On a recent episode of the Madvertising podcast, we asked @barryfrey, President & CEO of @DPAAglobal what young people should do when starting their careers - we love this answer
AdQuick retweeted
Factory VP @sonofalli says AI has marketing teams shipping code every day, but still can't write a funny tweet:
"We see a lot of slop copy on the timeline, and it’s one of my pet peeves. With all of my agents, I’ve trained them to not use LLM speech."
"I tested this with my tweets. Can AI be funny? Can it make a banger meme? And it’s really cringe. It’s really bad. So I think that kind of creativity will remain innately human."
"By the time I left Vercel, my whole marketing team was shipping PRs on a daily basis. It’s the same at Factory. Our head of finance just posted about how he uses it for the finance org, and he's one of the top users at the company."
@FactoryAI
Secret's out!
I've joined @FactoryAI as VP of Marketing to lead our new media and startup initiatives.
Could not be more excited to work with this iconic team. BIG software factory girl.
Look out for lots more soon, we are COOKING.
ps: I'm hiring :)
LFG
At the @DPAAglobal Video Everywhere Summit in New York, our VP of Product Arsalan Nasir debuted AdQuick Agent and the AdQuick MCP. Check out a quick 2 minute summary of his demo below.
Learn about AdQuick Agent (plan and buy OOH in one conversation) adquick.beehiiv.com/p/learn-…
AdQuick retweeted
AI generated content is quickly going to be understood to be an industrialized commodity rather than the fun new toy. Craft and human production is going to have more and more value. Made by hand is modern luxury (and always was).
Introducing “Drawing Prada”, the Prada Holiday 2026 campaign.
A Prada fantasy created by hand, an experiment in craft. A team of legendary animators creates a hand-drawn world of characters for Prada Ambassadors Chen Haoyu, Maya Hawke, Sadie Sink, and Kelvin Harrison Jr., together with Luther Ford.
Discover “Drawing Prada”: tinyurl.com/5a37d4wx
Creative Directors: #MiucciaPrada and #RafSimons
Photographer: #GlenLuchford
Animation Direction: #JohnPomeroy
Campaign Creative Direction: #FerdinandoVerderi
Cast: #ChenHaoyu #MayaHawke #SadieSink #KelvinHarrisonJr #LutherFord
#PradaHoliday #PradaGifts #Prada
AdQuick retweeted
I’ll be seeing all of you LA-based strats and ad nerds here tomorrow. If you’ve ever wanted to physically fight me for any of the opinions I’ve shared on this app, this is your best chance.
AdQuick retweeted
Elf on the Shelf (@elfontheshelf) began when twin sisters Christa Pitts and Chanda Bell, along with their mother, decided to turn their family's Christmas elf tradition into a book in 2004.
The mother-daughter team couldn't find anyone willing to publish their story, so they decided to do it themselves:
"You have a good idea, and that's all it will ever be. Or you're going to have to step out in faith and do something with it."
When getting started at local Christmas markets, their first hurdle was parents not understanding what they were selling.
They needed to explain what the toy actually was, which is a flying elf that ends up in a different spot in the house every morning from Thanksgiving to Christmas Eve.
To get parents and their young children to stop and listen, they started giving away blinking bracelets at their market booth, which was a successful early marketing tactic.
After getting the word out, their second hurdle came when they went to ask the banks for money. Like the book, they were rejected again.
And once again, they took matters into their own hands, pooling their money.
Then they had two big breaks in pop culture:
1. A paparazzi photo of Jennifer Garner holding one of their elves
2. A TODAY Show appearance
These both really boosted awareness and eventually led to a CBS animated special, a Macy's Thanksgiving Day Parade balloon, and their own Netflix show.
AdQuick retweeted
The B2B version is cutting brand and upper-funnel spend because it doesn't show up in last-click, then watching branded search and win rates slowly erode. The hard part is that the damage shows up two quarters later.
This is @rorysutherland's “doorman problem”: a hotel fires the doorman to save $, oblivious to all the things he does beyond opening doors. They celebrate short term savings while the value he created making guests feel welcome, valued, and importantly eager to return is ignored
AdQuick is a preferred partner of Forward by @TatariTV, bringing together leaders across advertising, media, & tech to discuss the future of advertising on Thursday, October 29.
Speakers include Scott Galloway and Reddit CEO Steve Huffman
Learn more at: forwardbytatari.com/?utm_cam…
AdQuick retweeted
Happy Monday. On today's show:
- @fabknowledge (SemiAnalysis)
- @SaasquatchC (SemiAnalysis)
- @chandabell (@elfontheshelf)
- Christa Pitts (@elfontheshelf)
- @MarkSwan_ (Nevis)
- Andre Haddad (Turo)
- David Faugno (1Password)
See you on the stream.
$ANT, Yasmin 🐐, Sneaky Qwen, Samsung Controversy, IGTV nitter.cf/i/broadcasts/1nxnRBwdo…
GTA’s Miami campaign is bringing new attention to the role of out of home marketing for games gamesbeat.com/how-the-releas…
