This is the voice of https://nitter.cf/t.co/imIZCp5Qyi, mostly its founder Andy Plesser. Even if you don't like beets, hope you enjoy the show.
New York, NY
Joined June 2008
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The advertising industry has enough dashboards, platforms and data silos to qualify as a technology museum, except most of the exhibits refuse to communicate with one another. 🤖📊 During Advertising Week New York, Kim Marchan of @StackAdapt told @lgranatstein of Beet.TV how AI can bring campaign intelligence together.
Visit Beet.TV for this video (lnkd.in/gjPHydu6) and much more! #AdvertisingWeek #ArtificialIntelligence #AdTech #StackAdapt #MarketingStrategy #BeetTV #AWNY26
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Out-of-home advertising has come a long way from sticking a giant billboard beside the highway and hoping someone notices it before the next exit. 🚗📊 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, @jillschnitt of Outdoor Media Group (OMG)/ Omnicom Media explained how advances in measurement are making OOH a serious full-funnel marketing channel
Visit Beet.TV for this video (beet.tv/2026/11/ooh-advertis…) and much more! #OOH #OutOfHome #Advertising #MediaPlanning #OmnicomMedia #BeetOM
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Andy Plesser retweeted
Affle 3i Limited (NSE: AFFLE) a global AI-powered consumer technology company, has entered into a definitive agreement to acquire Perion Network Limited (NASDAQ: PERI) for $11.70 per share in an all-cash transaction valued at approximately $420 million.
LUMA Partners served as exclusive financial advisor to Affle on the transaction. Congratulations to the @affle team led by Anuj Khanna Sohum, Kapil Bhutani and Sameer Sondhi. Congratulations also to the @PerionNetwork team led by @TalJacobson and Elad Tzubery.
The transaction underscores the resurgence of scaled M&A in Ad Tech. As AI reshapes the competitive landscape, companies are increasingly turning to strategic combinations to expand capabilities, achieve scale and strengthen their market positions. We expect this momentum to accelerate.
businesswire.com/news/home/2…
Audiences are streaming, scrolling and shopping...sometimes before your media plan has cleared approvals. 📺📱🛍️ Join @WPP's Mike Bregman, @PublicisColl's Britt Travis, @pmgworldwide’s Sam Bloom and Boys & Girls Club of Metro LA board member Wendy MacGregor at Beet Retreat L.A., Nov. 4-6, to explore how video, creators and commerce are converging, and what that means for budgets, partnerships and measuring what works. Sign up here: events.beet.tv/la 🌴😎🎤 #BeetLA
Twenty years ago, online video was a novelty and programmatic advertising was barely walking. As Beet.TV celebrates its 20th anniversary, Matt Sanchez of @Yahoo joined us to reflect on two decades of digital media disruption, from the democratization of video to AI, and why advertisers still face that pesky question of whether all their spending actually produces results.
Visit Beet.TV for this video (lnkd.in/eQADiQDB) and much more! Reported by Rob Williams #BeetTV #BeetTV20 #DigitalAdvertising #Yahoo #AdTech #AI
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
Advertisers have long dreamed of connecting ad impressions to actual purchases, preferably without letting the same company sell the ads, grade the results and award itself a gold star. 📊🏅 At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Brennan Lake of @Cuebiq told Beet.TV contributor David Kaplan how a coalition of technology partners is bringing closed-loop measurement to connected TV and the open web.
Visit Beet.TV for this video (lnkd.in/eXaYVg8D) and much more! #ConnectedTV #CTV #ProgrammaticAdvertising #AdTech #Cuebiq #OmnicomMedia #BeetOM
Join us at the Beet Retreat LA, Nov. 4-6 events.beet.tv/la 🌴😎🎤
Loyalty marketers are gaining influence over corporate strategy, armed with something executives increasingly find irresistible: actual evidence of what customers want, rather than another round of educated guessing. 📊 At the @EpsilonMktg Loyalty Summit, Chris Kurylec of @vaillantuk told Beet.TV contributor David Kaplan how data-driven loyalty programs are earning marketers a seat at the executive table, where the rewards are bigger, the decisions are tougher and nobody gets double points on Tuesdays.
Visit Beet.TV for this video (lnkd.in/eWYHKq7U) and much more! #CustomerLoyalty #LoyaltyMarketing #CustomerExperience #Epsilon #BeetTV
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
More than 80% of marketers have caught AI serving up inaccurate audience insights, yet remarkably few bother to verify the results, perhaps deciding that fact-checking is somebody else's problem. 🤖📊 Jason Mander of GWI tells Beet.TV during Advertising Week New York how the company's Artificial Confidence research exposes a troubling gap between AI skepticism and actual oversight.
Visit Beet.TV for this video (beet.tv/2026/10/gwis-jason-m…) and much more! #ArtificialIntelligence #MarketingResearch #ConsumerInsights #GWI #BeetTV #AWNY26
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤
What’s next for digital? And how are industry leaders preparing? The Beet.TV Leadership Series at @eMarketer Summit: The Future of Digital features voices from across research, brands, agencies and platforms for a series of video interviews featuring: Nate Elliott, Sarah Marzano, Blake Droesch, Sky Canaves and Max Willens of @eMarketer; Heather Physioc of @VMLYR; Carol Reed of @Ogilvy; Felicia Zhang of @barkeeperfriend; Matt Collins of @weareMNTN and Sean Black of Audience Path / @Dailymotion
Watch the series: lnkd.in/ecSwFW5K
#BeetTV #EMARKETER #DigitalMarketing #MarketingLeadership
AI promises to revolutionize healthcare advertising, but patients generally prefer being treated like human beings rather than data points with a prescription and a copay. 🩺🤖
At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Melissa Gordon-Ring of @OmnicomHealth tells Beet.TV contributor David Kaplan why empathy and trust must remain central to healthcare marketing, even as AI gets better at everything except convincing an insurance company to let you speak to an actual person.
Visit Beet.TV for this video (lnkd.in/eiRq3Kyq) and much more! Reported by @robwilliamsNY #HealthcareMarketing #AI #Advertising #OmnicomMedia #BeetOM
Join us at the Beet Retreat L.A., Nov. 4-6 @ 🌴😎🎤
Marketers used to celebrate impressions, clicks and attention, but CFOs have an annoying habit of asking whether any of that actually made money. 💰
At the Beet.TV Leadership Summit with @OmnicomMediaGrp, Jake LaDuke of @databricks told Beet.TV contributor David Kaplan how AI-powered predictive analytics could help marketers forecast business results before campaigns launch, giving CMOs something more convincing to bring to budget meetings than a colorful chart and an optimistic smile.
Visit Beet.TV for this video (beet.tv/2026/10/databricks-j…) and much more!
#Advertising #AI #MarketingAnalytics #Databricks #OmnicomMedia #BeetOM
Join us at the Beet Retreat L.A., Nov. 4-6 events.beet.tv/la 🌴😎🎤