Sto the Last. (@BigSto) header
Sto the Last. (@BigSto) profile picture

35. Creative/Artist Marketing Consultant - Best-Selling Author -🖊 for Darkchild, Aria Lanelle, Brainorchestra, Abhi the Nomad, Braille, Imani Nichele + more

Cincinnati, OHIO.
Joined March 2009
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what's up new followers! 🌟 reintroducing myself: Sto here, been working in hip-hop for 16 yrs 🎶✍️ + author vibes. last 8 yrs, it's all about creative development: bios, press releases, 1-on-1s, QnAs – im here to assist & serve need anything? Holla anytime!
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listen i understand as men we gotta talk about issues going on in our lives and stuff. love grabbing a blunt and having a chat. but do you DUMMIES have to upload it for your "podcast" every time???
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next week. you will be mine.
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😭😭😭 some indie artists have a problem with me calling out AI trash. be the same ones claiming no one in the industry fights for independent artists. when your likeness is used for profit outside of your creation i have strange feeling some artists will flip.
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start putting together your end-of-year newsletter. fit with: -show performances. -links to all your releases. -interviews you did. -GUEST APPEARANCES -production placements etc.
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20 years later and Larxene is still flattening me out like ive never held a video game controller in my life. wtf. KH2 best game ever. also figure out how to bring more women into Organization XIII.
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writing bios. designing press kits. writing press releases. tackling consultations for those who need help heading into 2027. HMU if you need any assistance!
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nice, rainy, cloudy autumn afternoon with my little puppy.
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let's make sure to believe in ourselves today too.
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ok the second trips in Kingdom Hearts 2 on Proud Mode are absolutely destroying me.
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begging to perform, then getting to perform and documenting none of it, only to go back to begging to perform is something i watch too many artists do.
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Sto the Last. retweeted
Bruiser Wolf & Conductor Williams The Dealer Wins November 11th. Pre-Save Now.
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some of the press releases i get from other labels and "marketing firms" are horrifically bad. no intro, no info, just a list of artists and a link. we gotta do better.
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over 14% of all television viewing in July 2026 was done on YouTube. compared to 7% on Netflix. as an independent artist. stop sleeping on YouTube. it is for MORE than music videos.
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"normalize supporting artists before they blow up." PEOPLE ARE ALREADY SUPPORTING YOU AND OTHER INDIE ARTISTS YOU JUST DON'T CARE because you haven't blown up yet.
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a lot of people only see and care about results, rarely the sacrifices taken simply to get to this point.
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i may be the marketing guy. but that doesn't mean im not also creative.
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thank God i voted last week. fuggin hell.
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idk man i wish my acumen was enough to just get me paid. because i have the results to prove it. but just like any business you have to think about marketing, business and stuff outside whatcha create. something artists HATE to hear despite everyone else dealing with the same.
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