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In 1893, Frédéric Boucheron became the first of the great contemporary jewelers to open a boutique on Place Vendôme.
In 2026, Claire Choisne chose to pay tribute to the Maison's founder through four exceptional pieces that best define him. The Address is the first.
#HighJewerly
A drop of memories, suspended in time. Serpent Bohème brings Boucheron’s signature savoir-faire to pieces made to be cherished and passed down.
#Boucheron #SerpentBohème
Set with round diamonds against a twisted chain design, Serpent Bohème's sculpted signature drop motif and honeycomb detailing never cease to catch the light.
#Boucheron #SerpentBohème
A statement piece that's as light as air. Floating in the embrace of a peacock's wings, an exquisite aquamarine completes the Plume de Paon ring in a dazzling display of savoir-faire.
#Boucheron
Balancing act. As light as air, Wladimir tiptoes across the delicate links of the Plume de Paon Necklace.
#Boucheron #LesAnimaux
Here's looking at you. Wladimir meets his alter-ego: the Wladimir ring, adorned with a dazzling trillion-cut aquamarine.
#Boucheron #LesAnimaux
Wladimir: a Boucheron icon. The Maison's beloved black cat poses alongside his namesake pearl and sapphire necklace, in a nod to a vintage campaign from the 1970s.
#Boucheron #LesAnimaux
Choose your collar. Which Boucheron necklace is Wladimir's favorite?
#Boucheron #LesAnimaux
There's only room for one cat in this town.
#Boucheron #LesAnimaux
On the occasion of Xiao Zhan 2026 "Here Comes Our Exit" – Nanjing, Global Brand Ambassador Xiao Zhan wore creations from Boucheron.
#Boucheron #XiaoZhan
Gently does it. Wladimir can't resist the touch of the Plume de Paon collection, crafted in white gold and pavé diamonds.
#Boucheron #LesAnimaux
Watch as the wings of the Papillon de Nuit ring unfold. A silhouette delicately sculpted from shimmering mother-of-pearl, studded with diamonds and finished with inky black lacquer. An encounter between shadow and light.
#Boucheron
Larger than life. Wladimir, Boucheron’s mascot, presents the Fuzzy ring: the ideal leopard cat for those in search of freedom.
#Boucheron #LesAnimaux
The only birds this cat can't catch. Two delicate diamond-paved hummingbirds hover on a pear-shaped morganite in the Hopi ring - but that hasn't stopped Wladimir from trying.
#Boucheron #LesAnimaux
Legend has it, the red panda was once nicknamed 'the bear-cat'. Safe to say, Wladimir approves.
#Boucheron #LesAnimaux
Cats of a feather. Wladimir posts proudly atop the Plume de Paon ring's oversize aquamarine, placed in a nest of diamond feathers.
#Boucheron #LesAnimaux
Color conversations with Boucheron: deep ruby is revealed in all its richness against vivid cobalt and forest green. There's no higher contrast than this.
#Boucheron #ColoredStones
Good enough to eat. Rich ruby shines when placed alongside whimsical bubblegum pink.
#Boucheron #ColoredStones
In the heat and the dark underground, good things comes to those who wait. Rediscover the ruby.
#Boucheron #ColoredStones
Color conversations with Boucheron: rules are what you make them. Deep sapphire blue pairs perfectly with shades of bronze in a game of hot and cold.
#Boucheron #ColoredStones
True blue. No matter the shade, sapphire comes into its own when placed alongside airy sky blue.
#Boucheron #ColoredStones




















