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Created in 1858, Boucheron is the first of the great contemporary jewelers to open a boutique on Place Vendôme.

Paris
Joined May 2009
Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)Photo by Boucheron (@Boucheron)
In 1893, Frédéric Boucheron became the first of the great contemporary jewelers to open a boutique on Place Vendôme. In 2026, Claire Choisne chose to pay tribute to the Maison's founder through four exceptional pieces that best define him. The Address is the first. #HighJewerly
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A drop of memories, suspended in time. Serpent Bohème brings Boucheron’s signature savoir-faire to pieces made to be cherished and passed down. #Boucheron #SerpentBohème
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Set with round diamonds against a twisted chain design, Serpent Bohème's sculpted signature drop motif and honeycomb detailing never cease to catch the light. #Boucheron #SerpentBohème
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A statement piece that's as light as air. Floating in the embrace of a peacock's wings, an exquisite aquamarine completes the Plume de Paon ring in a dazzling display of savoir-faire. #Boucheron
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Balancing act. As light as air, Wladimir tiptoes across the delicate links of the Plume de Paon Necklace. #Boucheron #LesAnimaux
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Here's looking at you. Wladimir meets his alter-ego: the Wladimir ring, adorned with a dazzling trillion-cut aquamarine. #Boucheron #LesAnimaux
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Wladimir: a Boucheron icon. The Maison's beloved black cat poses alongside his namesake pearl and sapphire necklace, in a nod to a vintage campaign from the 1970s. #Boucheron #LesAnimaux
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Choose your collar. Which Boucheron necklace is Wladimir's favorite? #Boucheron #LesAnimaux
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There's only room for one cat in this town. #Boucheron #LesAnimaux
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On the occasion of Xiao Zhan 2026 "Here Comes Our Exit" – Nanjing, Global Brand Ambassador Xiao Zhan wore creations from Boucheron. #Boucheron #XiaoZhan
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Gently does it. Wladimir can't resist the touch of the Plume de Paon collection, crafted in white gold and pavé diamonds. #Boucheron #LesAnimaux
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Watch as the wings of the Papillon de Nuit ring unfold. A silhouette delicately sculpted from shimmering mother-of-pearl, studded with diamonds and finished with inky black lacquer. An encounter between shadow and light. #Boucheron
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Larger than life. Wladimir, Boucheron’s mascot, presents the Fuzzy ring: the ideal leopard cat for those in search of freedom. #Boucheron #LesAnimaux
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The only birds this cat can't catch. Two delicate diamond-paved hummingbirds hover on a pear-shaped morganite in the Hopi ring - but that hasn't stopped Wladimir from trying. #Boucheron #LesAnimaux
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Legend has it, the red panda was once nicknamed 'the bear-cat'. Safe to say, Wladimir approves. #Boucheron #LesAnimaux
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Cats of a feather. Wladimir posts proudly atop the Plume de Paon ring's oversize aquamarine, placed in a nest of diamond feathers. #Boucheron #LesAnimaux
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Color conversations with Boucheron: deep ruby is revealed in all its richness against vivid cobalt and forest green. There's no higher contrast than this. #Boucheron #ColoredStones
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Good enough to eat. Rich ruby shines when placed alongside whimsical bubblegum pink. #Boucheron #ColoredStones
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In the heat and the dark underground, good things comes to those who wait. Rediscover the ruby. #Boucheron #ColoredStones
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Color conversations with Boucheron: rules are what you make them. Deep sapphire blue pairs perfectly with shades of bronze in a game of hot and cold. #Boucheron #ColoredStones
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True blue. No matter the shade, sapphire comes into its own when placed alongside airy sky blue. #Boucheron #ColoredStones
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