Brafton

“There’s a much larger audience out there that is being quiet.” Join Bianca Baker on Nov. 18 at noon EST to explore how behavioral science and email experimentation can help us better understand customer motivations. Register: bit.ly/4dWDGmP

Email isn't just a distribution channel. It can be a research tool, too. Learn how to use your campaigns to test ideas, observe behavior and uncover audience insights. 📅 Nov. 18 | 12 p.m. EST Save your spot: app.univid.io/session/6ad12d…

Google’s September 2026 spam update is officially complete. It ran from September 24 to October 8. Seeing ranking movement? Here’s how to figure out whether it’s the update or something else: bit.ly/4z6bZAq

Let’s hear it for our project managers! They’re some of the best in the business.

The biggest PPC mistake? Trying to target every keyword variation. Successful campaigns prioritize relevance and user intent — not keyword quantity. Here’s how a focused keyword strategy can improve SEM performance: bit.ly/4zT9Acv

A niche audience doesn’t have to mean little engagement. In fact, specialized markets can be highly engaged when content speaks directly to their exact operational problems. Here’s how we did it for PMC Legal: bit.ly/4k1sjxG

Your emails could be telling you more about your audience than you think. Join Bianca Baker and Tricia Calder to explore how behavioral science and experimentation can unlock new insights. 📅 Nov. 18 | 12 p.m. EST Register: app.univid.io/session/6ad12d…

Accounting firms can’t rely on referrals alone anymore. If your CPA firm isn’t showing up in search results, potential clients are finding your competitors instead. Here’s how SEO helps accounting firms increase visibility and attract new clients: bit.ly/4hVSEMj

Winning AI citations isn't about optimizing one page — it's about your whole site. Here are 4 strategies to make your website AI Overview-ready: bit.ly/4dOew9Z

Your target audience speaks a unique language – and chances are they’re using it to quiz ChatGPT about your business. Your existing clients and sales teams can help you translate your content for high-intent searchers.

This mistake can make your marketing messages feel less professional, trustworthy and polished. Here’s why you need a dedicated ESP!

A recent PHP issue caused concern for website owners across the internet. We broke down what happened, its potential impact and how you can protect your site moving forward. bit.ly/4eQkDuG

Schema markup won't get you a backstage pass to an AI Overview. But it will make your content a lot easier for machines to understand. Our blog covers what actually matters: bit.ly/4iwWYSk

Brafton’s State of AI Adoption in Marketing Teams: Year 2 report explores where marketers are actually using AI, what's holding them back, why human oversight remains essential and where the industry is headed next. Get your copy: bit.ly/4bmrQ49

Two of your own pages fighting for the same keyword? That's keyword cannibalization, and deleting one at random isn't the fix. Read our blog for help diagnosing and treating the problem: bit.ly/4yzCRHP

As AI handles more bidding, targeting and creative, what should paid media teams focus on? We answer that and six more audience questions from our AI ads webinar, from ChatGPT ads to opportunities for smaller brands. bit.ly/3VLakS6

94% of B2B buyers use AI at some point in their vendor research process. Our blog explains how strategic GEO and building topical authority around key business areas can get you cited by AI — and shortlisted by buyers. bit.ly/4s4rhTI

YouTube SEO isn’t just about keywords anymore. Learn how search intent, viewer satisfaction, metadata, transcripts and topic clusters can boost your visibility across YouTube, Google and AI search: bit.ly/4rZmy5y

B2B email not driving the pipeline you’d hoped for? Learn practical tips to drive more than just opens here: youtu.be/ydB7GlyadI0

Right back at you, Dylan! Thanks for the extremely thoughtful review.