The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.
Dubai, United Arab Emirates
Joined February 2009
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We Are Social will lead social strategy, creative development, content production and community management for DWTC’s Hospitality and Free Zone businesses, tailoring distinct narratives to strengthen visibility and audience engagement.
campaignme.com/dwtc-picks-we…
G42’s Faheem Ahamed reveals that as AI agents reshape customer decisions and agency economics, the UAE’s opportunity lies not in producing more campaigns, but in reimagining the businesses and experiences behind them.
Read the full article here: campaignme.com/the-next-crea…
Dubai-based AYC Network has launched a commerce media network for dine-in venues, bringing independent cafés, restaurants, bars and regional chains together to give brands access to their guests.
Find out more here: campaignme.com/ayc-network-l…
KFC has marked a collaboration with Marvel Cinematic Universe’s newest villain, Doctor Doom, with a global campaign.
Find out more here: campaignme.com/kfc-and-marve…
Slang Advertising on what happens when a reward stops feeling like loyalty and starts feeling like Friday night.
Read the full article here: campaignme.com/how-qis-fawz-…
Abdallah Adra, Senior Vice President - Investment and Trading at WPP Media MENA will take the stage at Campaign Middle East’s final Breakfast Briefing event of 2026.
A limited number of early-bird tickets are available here or at the link in bio: dubai.platinumlist.net/event…
Ahmed Aly, MEA Media Ecosystem Director at Mars will take the stage at Campaign Middle East’s final Breakfast Briefing event of 2026.
A limited number of early-bird tickets are available here: dubai.platinumlist.net/event…
لماذا أصبحت بيانات قطاع التجزئة اللحظية ضرورة لاتخاذ قرارات تسويقية أكثر ذكاءً؟
أمين خان، الرئيس التنفيذي لشركة رينتل (Rintel)، حول سدّ الفجوة بين الحملات الإعلانية ومبيعات التجزئة
لقراءة المقال كاملاً اضغط هنا: campaignme.com/ar/%d9%84%d9%…
Fashion Factor has appointed Brand4mance, a Choueiri Group company, as its exclusive commercial representation partner for its three annual fashion shows.
Find out more here: campaignme.com/fashion-facto…
Shamal and IMPACT BBDO’s Deeply Able campaign turns underwater communication into an invitation to learn Emirati Sign Language, connecting deaf-led lessons with guest experiences, employee training and a learning hub.
Find out more here: campaignme.com/inside-deeply…
Hyundai Motor Group appoints Tariq Jaser as Head of KSA Marketing
Find out more here: campaignme.com/hyundai-motor…
SEC Newgate, a global insight, communications and advocacy group, has appointed John Hobday as its CEO of SEC Newgate Middle East, with operations in Dubai and Riyadh.
Find out more here: campaignme.com/sec-newgate-a…
Campaign Middle East Marketing Game Changers Awards 2026 welcomes Maria Gedeon, Chief Executive Officer, Gedeon MOHR and Partners, as part of its jury.
Winners will be announced in the Campaign Middle East December issue.
GymNation has launched the GymNation Foundation, a formal, funded commitment to supporting the next generation of health and wellness businesses, athletes and community initiatives.
Find out more here: campaignme.com/gymnation-lau…
Campaign Middle East Marketing Game Changers Awards 2026 welcomes Eleni Kitra, Executive Director, ABG Middle East, as part of its jury.
Winners will be announced in the Campaign Middle East December issue.
Every month, Campaign Middle East selects a collection of work to display in its monthly issue.
These are the work picks for October 2026 – featuring campaigns from Lenskart, The Wadi, IKEA Alsulaiman, Almarai and Saudia.
Find out more here: campaignme.com/here-are-camp…
Campaign Middle East Marketing Game Changers Awards 2026 welcomes Conrad Egbert, Head of PRCA MENA, as part of its jury.
Winners will be announced in the Campaign Middle East December issue.
SQUATWOLF’s Chris Bishop calls for marketing to shape commercial strategy through insight into buying behaviour, retention and customer economics.
Read the full article here: campaignme.com/know-your-rea…
Facto ME has launched “Hey Man”, a men’s mental health campaign that encourages men to pick up the phone, ask someone they care about how they are really doing, and listen to the answer.
Find out more here: campaignme.com/facto-middle-…
Paws & Co, a newly established UAE pet healthcare company, has turned the potential cost of delayed veterinary care into a 12m-long bill as part of its “Wait and See, Isn’t Free” campaign.
Find out more here: campaignme.com/paws-co-pet-b…
