Google Ads

Are outdated bidding habits costing you peak season sales? Smart Bidding adapts in real time when holiday demand surges. Here are 3 moves to capture peak demand without sacrificing ROI: 1. Adjust budgets and targets in real time without worrying about resetting learning 2. Look beyond a 24-hour snapshot and review performance over 1 to 2 conversion cycles 3. Uncap budgets and align CPA and ROAS targets with current holiday business goals Full guide below 👇

Is your test setup holding back your AI Max results? Behind every great AI Max test is the right setup. Here are 4 steps to get the best results in Search: 1. Set conversion goals and pick campaigns with headroom 2. Match your test method to your monthly conversion volume 3. Keep settings steady and wait 7 to 14 days for conversion lags 4. Exclude the learning period and roll out winners Full guide below 👇

Still hoping to increase your ROI without auditing your data strength? Hope isn’t a strong strategy. With the AI-era holiday season upon us, proving performance is top of mind. But as measurement legends Simo Ahava (Co-founder, Simmer) and Charles Farina (VP of Digital Strategy, Adswerve, Inc.) point out, true discoverability in 2027 isn’t just about showing up – it’s about showing up with context your customers expect. And getting your data fundamentals right is essential to connect with your customers. To maximize your ROI right now, Simo and Charles shared their advice: 💎 Treat data strength as an ongoing benchmark. Simo emphasizes that data health is a constant quality metric, not a single project you “set and forget” before the holiday rush. He advises teams to focus heavily on signal strength by auditing tagging and thoroughly reviewing server-side infrastructure. 💎 Consolidate your customer touchpoints. Charles recommends leveraging tools like Data Manager to seamlessly pull in your offline transactions, CRM data, and phone calls. By bridging these gaps, you ensure your bidding models aren’t flying blind. 💎 Modernize your remarketing tactics. Charles also advises leaning into Product Feeds to make sure your product context matches real-time customer intent when they circle back ready to buy. Improve your data strength today. Maximize your signals with Data Manager so Google AI can find you more high-value customers.