🎃 Halloween is almost here! Beyond the costumes and candy, 47% say it brings members of their community together, while 49% say it doesn’t play a major role in their community.
Explore the findings: ow.ly/geOX50ZZGMM
From AI-assisted shopping to in-store decisions, consumer journeys are evolving. Join our next Ipsos KEYS webinar, The New Moments of Truth, and discover how brands can stay closer to moments that matter. 📅 Register now: ow.ly/cop05102pnx
62% would like their country to be the way it used to be.
Retreat to Old Systems explores what people may be seeking in the past as they navigate an uncertain future.
Discover the trend in Ipsos Global Trends 2026 👉 ipsosglobaltrends.com
What’s driving the rising cost of living? Across 33 countries, 76% say war/conflict and its consequences contribute to rising costs, ahead of the global economy (74%) and national governments (70%).
Find out more 👉ipsos.com/en/ipsos-cost-livi…
Would people recognise your brand without seeing its name?
A product shape, a colour, a character or a few notes of sound can bring a brand instantly to mind. In a world of fragmented attention, these distinctive assets help brands get noticed, remembered and chosen.
🔹 Combining visual, verbal and sonic cues to reinforce memory.
🔹 Using assets consistently across channels and over time.
What makes your brand unmistakably recognisable?
Download Ipsos Voices: Recognisably You and discover how to make your distinctive assets work harder 👉 tinyurl.com/pk3h2nvk
70% feel they’re doing all they can to fight climate change.
As concern remains high, people increasingly look to organisations for practical ways to adapt. Explore Climate Convergence in Ipsos Global Trends 2026 👉 ipsosglobaltrends.com
Across 33 countries, 38% say they are financially comfortable or doing alright, compared with 27% who are finding it difficult.
Explore the findings in the Ipsos Cost of Living Monitor 2026 ⬇️
ow.ly/C1Hn51004g2
The Group confirms its objective of achieving an operating margin rate in line with 2025, reflecting its ability to maintain rigorous financial discipline while continuing to make the investments required to execute its Horizons strategic plan.
Read the full press release here: lnkd.in/eykeD78K
Access the investor presentation here: lnkd.in/eVDZnW9D
The quarter was marked by the appointment of Kelly Beaver as Chief Executive Officer of Ipsos. She has reaffirmed the Horizons strategic plan, with a clear priority on accelerating its execution. Since her appointment on 30 July, the Group has notably:
▪️Launched a programme promoting the prioritised use of Ipsos.Digital, our end-to-end digital research platform, across a wide range of studies, with the aim of accelerating their execution and delivery;