Director of Content Marketing, Dodgers and Lakers fan, science freak. Devoted father and husband. Not in that order. Opinions are my own.
Patterson CA
Joined September 2008
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Watch as LMAX Group, a long-time @AzulSystems customer, explains in a new video how #AzulPlatformPrime has helped their Java applications run 48% faster! #Java #JavaPerformance #TechInnovation sprou.tt/1FJtLSdxldI
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Why not try a 55-yard field goal with under 3:00 left? Now a Cincinnati field goal wins it. #AFCChampionshipGame
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Q2 Talk honestly about your community’s challenges and solutions, don’t badmouth your competition, and don’t pretend your sh!t doesn’t stink. #ContentChat
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A1 What’s the point of saying anything if no one believes you? Who’s going to come back to a source they don’t trust? #ContentChat
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A6 Agree that gaining alignment is critical if everyone will buy into the measurement results #contentchat
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A6 Sometimes you have to watch for the popularity contest - people assume a project was valuable because of who executed or socialized it #contentchat
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A4 If you don't connect content measurement tools, measuring and improving becomes so manual it's essential unmanageable #contentchat
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Why is driving a motor vehicle a privilege and owning a firearm a right?
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This is the new new new new new new new new low point in the Lakers season #lakers
A3 Think of your experiences as a consumer. If content doesn't resonate for you, you leave. If it does, you want more. #cmworld
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A1 Marketers have good intentions, but they can be bad about documenting parameters for personalization: buyer journey, personas, and implementation guides.
The result: lack of shared knowledge, wasted time, and mediocre results #cmworld
A1 So huge!
- Make content creation more turnkey
- Set expectations for others involved
- Create efficiencies so you can do extra fun projects #CMWorld
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A1 I’m impressed by how Geico, Liberty Insurance, State Farm, Allstate, and other insurance companies have turned something so boring into entertainment #CMWorld
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