KATO ON THE TRACK

When something starts working, things get INTERESTING. Opportunities, money, abundance… But before any of that happens, you’ll spend 10x more effort trying shit that nobody ever sees.

Social media is your megaphone. It’s your stage to share, perform, and talk about whatever you want. Just know your stage is next to 1,000 other stages that are all competing for the attention of the audience. If you have something genuinely valuable, they’ll pay attention. But you gotta stay on that stage and keep sharing.

To all my Musicians (but also applies to content creators, entrepreneurs, etc)… Things get much more interesting and fun when you figure out something that WORKS. But before that happens, you’ll be stuck in trial-and-error PURGATORY for a long time, feeling discouraged, confused and probably wanting to quit. If you make it past that stage, your chances of success go way up.

Some of y’all are thinking about quitting music at 30 because u think u missed your window… Meanwhile, Artists are just now getting their spotlight in their 30s and 40s, and songs recorded decades ago are finding literally millions of new fans TODAY thanks to TikTok and social media. You’re not late. We’re in the best era ever for music discovery.

Just got plaques for another 150M streams in the catalog 🙏

People will see how much $$ streamers make and downplay how insanely difficult it actually is to be in front of an audience 24/7 and entertain them long enough to make this type of 🍞. There’s a reason why less than 1% succeed at it… can’t even compare it to any 9-5, totally different realm of reality, literally 😂

I know yall hate and complain about this current era of music and the industry, but it’s fkn cool that there are no rules anymore. The door has been kicked the fuck down, and it’s wide open for you to walk through it and start making your own path if you’re not afraid of some hard work and patience.

For everyone who blew up this video and asked if she got paid from the song…

Why I think Artists stop working with Producers that made their biggest songs.

20’s were my development phase - getting good at music, discovering my sound, developing my taste… 30’s+ is when skills, experience and relationships start to make a material difference. There’s no more deadlines on success. Anyone at any age can change their life.

Stop putting timelines on your success as a Musician… 30 is the new 20!!!

The biggest reveal to me that an artist is getting in their own way is how many excuses they have for why they’re “stuck”. Social media sucks, streaming is robbery, the industry is rigged… All of that may be true but those aren’t excuses to not do the work. Do the work first and show ppl why none of it got in ur way.