The Mac Observer

Apple finally makes a touchscreen MacBook Pro and the internet immediately points out they built the wrong one — people want it to fold back so you can actually draw on it like a normal person. macobserver.com/news/this-is…

Apple gave stores 80% of iPhone Duo inventory so they could have launch day lines while online orders slipped to January. The optics matter more than the logistics. macobserver.com/news/apple-s…

The touchscreen tax is $650 and all you get is an extra pound to carry around. If you use your MacBook Pro at a desk, Amazon just made that choice very easy. macobserver.com/deals/m5-pro…

The 1TB MacBook Air costs $300 more than the base model but you also get 25% more GPU cores that Apple just quietly throws in without telling anyone. macobserver.com/deals/m5-mac…

Ternus finally admits touch belongs on the Mac after spending a decade explaining why it doesn't. At least he's not pretending the old position made sense. macobserver.com/news/john-te…

They put a 3.1-inch touchscreen on a mouse because Apple won't put one on the Mac itself. Peak accessory market desperation. macobserver.com/news/new-kic…

Mac users spent a decade begging for touchscreen Macs and now that they're getting one, they're terrified Apple will ruin the desktop OS to accommodate it. macobserver.com/news/mac-use…

They're now marketing the hell out of ports they spent five years telling you were obsolete while you carried around a dongle bag like an idiot. macobserver.com/news/apple-i…

Apple spent months hyping the world's most advanced display tech and immediately the internet's priority is ripping the wallpaper off it so you can fake it on your old MacBook. macobserver.com/news/macbook…

After 17 years of "you're holding it wrong," Apple ships a Mac with a touchscreen and prices it $400 more than the base 14-inch Pro. macobserver.com/news/touchsc…

Apple released these seven months ago and they're already $100 off. Either demand cratered or the margins were obscene to begin with. macobserver.com/deals/airpod…

Ternus is now CEO and he's doing product teases on X the night before an event like he's Elon with a Cybertruck. Very different energy than the Cook era. macobserver.com/news/john-te…

They're putting the Dynamic Island on the MacBook Pro three years after shipping a notch that everyone hated, which means they always knew the notch was temporary but made us live with it anyway. macobserver.com/news/macos-2…

The biggest camera upgrade on the iPhone 18e is the one pointed at your face, not the world. macobserver.com/news/iphone-…

M6 starts at $1,999 with 1TB of storage while M5 started at $1,599 with 512GB. They just made the entry price 25% higher by bundling in storage most people were buying anyway. macobserver.com/tips/round-u…

The 8.5-inch OLED iPad mini costs $699, which is exactly what the 11-inch iPad Air with the same screen tech costs. You're paying a $200 premium for smallness. macobserver.com/tips/round-u…

They skipped M5 entirely for the iMac and went straight to M6, which means the desktop that sits on your desk for years at a time now gets chip updates faster than the laptop you carry every day. macobserver.com/news/apple-l…

Instagram spent a decade training us to scroll past anything longer than 15 seconds and now wants us to watch 90-minute videos on the same app. macobserver.com/news/instagr…

They're splitting the announcement across two days so the $599 Neo doesn't steal all the attention from the actual Pro machines. macobserver.com/news/apple-c…

The foldable iPhone made it four days before Apple had to set up a replacement program for cracked screens. macobserver.com/news/apple-c…