Marketecture

Marketecture is proud to announce we have acquired and revived legendary advertising website @adland, the world's largest collection of ads. Read more 👇

How are AI and automation making advertising easier for political and independent agencies? On the latest episode of our Built-In, Built-On series, sponsored by @FreeWheel, @AdtechGod and @JeremyBloomHere are joined by Alex Ibarguen, Director of Platform Sales at @FreeWheel, to talk about AI, automation, and the future of CTV advertising. We got into how FreeWheel’s Buyer Cloud is helping agencies simplify campaign management, make faster decisions, and work more efficiently. Alex also shared her perspective on the challenges of political advertising, from audience targeting to creative approvals, and how new technology is helping agencies navigate it all. Watch here: youtu.be/j70RM3cZbYI

One of the unspoken questions facing advertisers in the age of agentic AI is whether marketers will help brands—and their customers—retain their humanity in a world increasingly dominated by AI automation. In our latest episode of Big Apple Hot Takes, industry leaders caught up with Marketecture’s @JeremyBloomHere and @Jackelyn_Keller to tackle questions of AI vs humanity head-on. Thanks to our partners Newton Research for supporting this series, along with our guests Stephani Estes, Rob Christensen, @jason_harris, and David DiAngelo for joining us. This is one you don’t want to miss. Watch the full video now.

The future of TV advertising goes well beyond the big screen. On the latest episode of The Advertising Forum's Built-In, Built-On series, sponsored by @FreeWheel, @JeremyBloomHere and AdTechGod sit down with Meagan Myers, VP of Programmatic Strategy and Partnerships at FOX, to explore what's next for CTV and premium video advertising. We discussed how streaming is changing the way audiences watch content, why advertisers need to think differently about targeting and measurement, and how programmatic is evolving to keep up. Meagan also shared her perspective on creating better ad experiences and what it takes to make advertising work across streaming, linear TV, and live sports. youtu.be/zBgN67KTlXY

If we're being honest, working in advertising can feel like a year-round haunted house. Which one of these nightmares are you being personally victimized by right now?

Spooky season 🤝 earnings season. Netflix’s ad outlook took a spooky turn. Meta’s AI-fueled growth requires advertisers to compromise on control. Spotify’s ad business is growing but discoverability continues to fall flat. New Delivered in Full is out now. YouTube: youtu.be/VjGkqkTfOZU Spotify: open.spotify.com/episode/0CW…

Brands know: the path to purchase is no longer linear or predictable, meaning they can’t afford to wait until consumers hit the search bar to reach them. In this edition of Hot Takes at Amazon #unBoxed 2026, Anthony Fioravanti, Account Strategy Director at Front Row Group, joins Marketecture’s @JeremyBloomHere to discuss why omnichannel thinking and top-of-funnel investment are critical to brand growth. Watch the full conversation. Big thanks to the team at @AmazonAds for supporting this series.

Navigating AI & Constant Change: A Conversation with Nicole Kane Nicole Kane of @bimbo_bakeries joins @sam_khoury1, Co-founder and Chief Strategy Officer At Marketecture Media, and Natalie Bastian, Co-Host from @SheRunsItOrg, at Marketecture Live Chicago for a conversation about staying ready for what’s next.

Commerce media has the data. But is it putting it to work? In this edition of Hot Takes at AWNY 2026, Marketecture correspondents @JeremyBloomHere and @Jackelyn_Keller catch up with @DewiPaulino of @AffinitySolutns, @IanMaier of @HightouchAI, and Jeremy Fain of Cognitiv on what commerce media needs next: deeper audience insights, smarter data monetization, and a bigger role for DSPs. Thanks to @Fluent_HQ for teaming up with us on this series. Now let’s get into it.

In/Organic host @cehassold sits down with Thad Kahlow, Founder and CEO of @bol_agency, to discuss the Brandcave acquisition, AI-driven agency growth, and the future of B2B marketing. Watch the full episode: YouTube: youtu.be/bICESQvGhws Spotify: open.spotify.com/episode/6A6… Apple Podcasts: podcasts.apple.com/us/podcas…

Agentic direct is the future, but the future is in your hands. This week on AdTech Therapy: Scott’s vision for agent-booked campaigns going straight into the ad server, and Jana pressure-testing whether publishers actually win. Bring your crisis 👉 adtechtherapy.com 🛋️ AdTech Therapy. The session starts now. 🎧 Listen: open.spotify.com/show/0bpEb5… Interested in sponsoring the show? Contact ⁠ marketecturemedia.com

What does smarter advertising look like on the sell side of streaming? On the latest episode of our Built-In, Built-On series, sponsored by @FreeWheel, AdTechGod and @JeremyBloomHere are joined by Charlie Goodman, SVP of Product Management at @Skydance, to talk about CTV, AI, automation, and ad decisioning. We got into how publishers are improving ad relevance, delivering better outcomes, and using new technology without compromising the viewer experience. Charlie shared some great perspectives on where streaming advertising is headed and the opportunities still ahead. youtu.be/eSNOHsBXY-I

Fortune cookies as ad space? @aripap and @ericfranchi talk with Carlo Palomino of @OpenFortune about inventive brand campaigns—and break down the latest ad tech news. Listen in: news.marketecture.tv/podcast…

How do you turn non-buyers into customers? At Amazon unBoxed 2026, Witailer ’s Alessandro Patarnello chats with @JeremyBloomHere on how Amazon Marketing Cloud drove 80%+ more brand searches & a 20%+ lift in detail page view rate for their client, De’Longhi. Watch the full take now.

This week on Delivered in Full, we’re talking control freaks: Netflix wants your attention, Prebid wants Google to play by new rules, and Big Tech is making a play for your brand budgets and your wallet. Meanwhile, Meta and TikTok are beefing again. New episode out now. YouTube: youtu.be/PQv2Pb9tuig Spotify: open.spotify.com/episode/6jZ…

We’re kicking off FutureProof at Marketecture Live Chicago with Natalie Bastian, Co-Host from @SheRunsItOrg, joining @sam_khoury1, Co-founder and Chief Strategy Officer at Marketecture Media, and @Jackelyn_Keller, Chief Commercial Officer of Marketecture Media, for a conversation about staying ahead of what’s next.

Everyone has a take on agentic AI. But at AWNY 2026, we’re here for the Hot Takes. Good thing we captured a series of spicy thoughts on where agentic AI is headed and what's needed to get there. @Jackelyn_Keller and @JeremyBloomHere caught up with @ForresterLynn of @OpenX, Nico Greco of @Channel_Factory, and Alex Brownstein of AHB Advisors to get into what’s really driving agentic AI forward, from infrastructure and specialized data to the need to agree on what the term agentic actually means. Catch their full thoughts in the video.

How is mobile data redefining the retail media moment? Danielle Mathews (Pura) & Will Hoyt (Blis) unpack audience targeting, omnichannel strategy, & measurement in their session from Marketecture Live: Chicago, "It’s All in Your Pocket: The Phone Connects the Pieces." Link below. news.marketecture.tv/podcast…

What happens when you build a customer success team with AI baked in from day one? @dafdent, Co-Founder of wordPower talks with Tony Rafetto, Director of Strategic Accounts at @limy_ai, about how his team is using Claude to move faster, build better customer reporting, and test what clients actually need before turning it into a product. Episode 4 of The AI Rollout: YouTube: youtube.com/watch?v=epiM_fPj… Spotify: open.spotify.com/episode/6W0… Apple Podcasts: podcasts.apple.com/us/podcas…

Private equity, agency acquisitions, and AI deals are heating up. In the latest In/Organic episode, hosts @cehassold and Ayelet Shipley unpack Zambezi’s investment deal, creator agency M&A, and the latest industry moves. Watch now! Spotify: open.spotify.com/episode/6ez… Apple Podcasts: podcasts.apple.com/us/podcas… YouTube: youtu.be/fNEA1UHP2Oo Interested in sponsoring the show? Contact ⁠ marketecturemedia.com

“I’ve tried everything but AdTech Therapy.” AdExchanger Talks turned 500 and put our therapists on the couch. This week the session runs on our feed: the GAM non-breakup, impression counting, and who holds the data. Bring your crisis 👉 adtechtherapy.com 🛋️ AdTech Therapy. The session starts now. 🎧 Listen: open.spotify.com/show/0bpEb5… Interested in sponsoring the show? Contact ⁠ marketecturemedia.com