Melissa Mackey (@Mel66) header
Melissa Mackey (@Mel66) profile picture

Search engine marketing pro specializing in PPC. Top 100 PPC Expert. Head of Paid Search at Compound Growth Marketing. Also found at @beyondthepaid

East Lansing, Michigan
Joined June 2008
Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)Photo by Melissa Mackey (@Mel66)
Hi all - yes I really am back on my OG account. My beyondthepaid account has been hacked and I'm currently unable to access it, but was able to get into my old one after years of being locked out. Go figure. Anyway, it's really me.
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Melissa Mackey retweeted
The rats are fleeing and praying they don't get investigated
BREAKING: Two more top Trump DOJ officials have just resigned: * John Eisenberg, the head of the national security division * Jason Reding Quiñones, who just saw Trump's picks to spearhead the bogus 'grand conspiracy' probe — under Reding Quiñones's supervision — resign
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Wordle 1,966 3/6 🟨⬜🟨🟨⬜ 🟨🟩⬜⬜🟨 🟩🟩🟩🟩🟩
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Even the PM's are named Max at Google 😎
Replying to @GoogleAds
10/11 💡 Pro tip from our PM Max Hagler: When running an A/B test, compare two different opening visual hooks in the first 3 seconds, and include both vertical and horizontal videos.
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Melissa Mackey retweeted
No comment needed.
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Wordle 1,965 4/6 🟨🟩🟨⬜⬜ 🟨🟩🟩⬜⬜ ⬜🟩🟩🟩🟩 🟩🟩🟩🟩🟩
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Yep. We got leads from ChatGPT Ads but they were all garbage. Disappointing because it seemed promising at first #ppcchat ChatGPT ads generate 64% less revenue per visit than Google Search: Study searchengineland.com/chatgpt…
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I sense a disturbance in the force. Google has for some reason split search term match type into two metrics. The new "(keywords)" version only covers legacy vanilla match types & only for Search campaigns. AI Max & other campaign types are covered via the non-(keywords) version.
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Tonight, the American people sent a clear message — they want a politics that brings people together rather than divides them, and leaders who offer concrete solutions to the challenges they face. These results were only possible because outstanding candidates stepped forward in every region of the country — including in areas once considered long shots. They came from different backgrounds and represented a range of political perspectives, but were united by shared values, a belief in public service, and a commitment to putting the people of their districts and states first. We also owe a debt of gratitude to the thousands of election officials and volunteers from both parties who helped ensure a smooth election and carried out one of the most essential functions of our democracy. While this administration has another two years in office, our job now is to roll up our sleeves, make changes wherever we have the power to do so, prevent further damage, and lay the groundwork for the future.
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Melissa Mackey retweeted
AND I FEEL LIKE A MILKSHAKE
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I have known Will's family for years. Beyond excited for him and for our district!
Mid-Michigan, we did this together. From the bottom of my heart, thank you.
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Melissa Mackey retweeted
Abdul El-Sayed has won the U.S. Senate election in Michigan, defeating Republican Mike Rogers. (via AP) He becomes the first Muslim elected to the U.S. Senate.
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Wordle 1,964 3/6 ⬜⬜⬜⬜⬜ 🟨⬜🟨🟨⬜ 🟩🟩🟩🟩🟩
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Today's word should have been VOTED, but alas Wordle 1,963 4/6 ⬜⬜🟨⬜⬜ 🟨🟨⬜⬜🟨 🟩🟨⬜🟩🟩 🟩🟩🟩🟩🟩
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Crazy that Brantley is still playing for MSU! Some classics here
The Paul Bunyan Trophy's on the line this week 🏆 That being the case, let's revisit some memorable Michigan-Michigan State finishes 👇
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