Pembina Institute

ALT Social media graphic promoting a news article about home electrification. A yellow banner at the top reads “The power to choose.” The main image shows a house roof covered with solar panels in bright sunlight. Below, the headline reads: “Over 60% of people want heat pumps, solar and batteries to power their next home, new report finds.” The Independent logo appears on the article preview, and the Pembina Institute logo is displayed at the bottom.

ALT Infographic showing changes in Canada’s emissions between 2024 and 2025. The headline states that emissions increased in 2025, mainly due to higher natural gas use in buildings and electricity generation. A horizontal bar chart compares emissions changes across sectors, showing the largest increases in buildings and electricity. The source is listed as the 440 Megatonnes Early Estimate of National Emissions.

ALT Black-and-white historical photograph of the 1982 Lodgepole sour gas blowout near Drayton Valley, Alberta. The image shows a well site surrounded by forest, with a large plume of gas or smoke rising into the air. Text on the graphic reads: “44 years ago, an industrial disaster changed Alberta forever.” A caption below notes that the blowout killed two people, polluted the air for weeks and exposed major gaps in energy regulation. The photo credit cites the Edmonton Journal and the Provincial Archives of Alberta.

ALT Historical photo of the 1982 Lodgepole blowout showing a large column of flame rising from a well site and reflecting on a nearby body of water. The graphic includes the headline: “Local residents demanded change...” and notes that community members pushed for stronger safeguards around sour gas development and greater accountability. A photo credit identifies the image as an Alberta Energy Regulator photo of the Lodgepole Blowout, 1982.

ALT Graphic featuring a 1984 newspaper clipping from The Western Review about the Lodgepole blowout inquiry. The page includes a photo of a public hearing attended by local residents and a photo of a person speaking into a microphone. Text below reads: “…and they got it. New regulations followed, and many remain in place today. In 1984, those same rural Albertans founded the Pembina Institute.”

ALT Group photo of Pembina Institute staff standing and sitting outside a modern office building with large glass windows. The Pembina Institute logo appears above the group. Text below reads: “The mission continues.” Additional text notes that the organization’s work has grown from a grassroots push for accountability to advancing climate solutions, strengthening energy policy and accelerating electrification. The image is dated 2025.

ALT Promotional graphic for a webinar about electric vehicle adoption. The image shows a vehicle assembly line with a partially assembled electric vehicle surrounded by robotic manufacturing equipment. On the left, text reads: “75% by 2035: What Will It Take?” Below is a headshot of Adam Thorn from the Pembina Institute. In the upper-right corner, a label reads: “Nov. 3 • 7:30 p.m. ET.”

ALT Social media graphic promoting a Toronto Star opinion article about electric vehicles and government support for the auto sector. A yellow label at the top reads “Electric Vehicles.” The main image shows two people standing at a podium, with Canadian flags visible in the background. Below, the headline reads: “Opinion | Ottawa and Ontario pledged $2.5 billion for automaking. Nobody knows what it’s actually for.” The Toronto Star logo appears on the article preview, with a byline for Adam Radwanski.

ALT Breaking news graphic featuring a large electricity transmission tower and power lines against a cloudy blue-grey sky. The headline reads: “Ontario future-proofs economy by strengthening local utilities.” A red banner at the top left reads “BREAKING NEWS,” and the date shown is October 27, 2026. The Pembina Institute logo appears at the bottom.

ALT Quote graphic from the Pembina Institute on a blue background featuring a faded electric vehicle charging symbol. The quote reads: “As Canada works to double electrification across the economy, we have an opportunity to power more of our daily lives with affordable, Canadian electricity, including the cars we drive.” The phrase “power more of our daily lives with affordable, Canadian electricity” is highlighted in yellow. Attribution at the bottom reads: “Chris Severson-Baker, Executive Director, Pembina Institute.” The Pembina Institute logo appears in the upper right corner.

ALT Social media graphic promoting an Electric Autonomy article about EV charging in multi-unit housing. A yellow label at the top reads “Electric Vehicles.” The main image shows a blue sign marked “EV” with a charging plug symbol, installed in front of an apartment building. Below, the headline reads: “EV groups urge Ottawa to triple charger-ready parking in apartments and condos.” A subheading notes that the campaign aims to help residents of multi-unit buildings access home EV charging. The Electric Autonomy logo appears on the article preview.

ALT Social media graphic promoting a Toronto Star opinion article about vehicle choice and electric vehicles. A yellow banner at the top reads “The power to choose.” The main image shows a circular automated car storage facility viewed from above, with dozens of vehicles parked in curved rows around a central shaft. Below, the headline reads: “Opinion | When it comes to the cars we drive, Canadians would rather be a little more European.” The Toronto Star logo appears on the article preview, and the Pembina Institute logo is displayed at the bottom.

ALT Infographic showing the projected health benefits of faster electric vehicle adoption. A line chart compares baseline and ambitious EV adoption scenarios through 2050, showing reductions in premature deaths and new pediatric asthma cases despite population growth and increased vehicle activity. The headline reads: “Faster electric vehicle adoption could significantly reduce the health impacts of road pollution, even as population and traffic grow.” The Pembina Institute logo appears in the bottom right corner.

ALT Renewable energy engineer smiling in a hard hat, safety glasses and high-visibility vest standing at a wind farm with large wind turbines visible in the background.

ALT Infographic showing electrotech costs falling sharply from 2010–2025: line charts show wind down 63% (71% onshore, 63% offshore), solar down 89%, and battery storage down 93%, each crossing below fossil-fuel or ICE break-even cost lines.

ALT Aerial view of coastal wind turbines on a green headland beside the ocean, overlaid with campaign text: CANADA'S CLEAN ENERGY FUTURE IS NOT ONLY POSSIBLE — IT'S ALREADY UNDERWAY, plus a "YES AGENDA" badge and yesagenda.ca

ALT Breaking news social graphic showing two people standing beside an electric vehicle, overlaid with a blue-tinted filter. Large text reads: “Canada invests billions in EV manufacturing; delays policy that would bring affordable EVs to Canadians.” The graphic is dated October 21, 2026, includes a link to pembina.org/canada-invests-billions-ev-manufacturing, and features the Pembina Institute logo at the bottom. A red banner at the top left reads “BREAKING NEWS.”