Every entry-level job asks for experience. Today we’re launching a way to get it.
The Rokt Residency is 18 paid weeks on a Rokt team in New York, building with AI from day one. First cohort starts Jan 12.
Apply now → apply.workable.com/rokt/j/61…
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A secret peep into the life of some of our @ROKT Red Bull Esports Drivers 👀
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As brands ramp up spending ahead of Black Friday and the holiday shopping season, the pressure is on to measure incremental sales rather than simply count clicks and conversions. Daniel Handwerker of @ROKT joined us at Beet Retreat L.A. to discuss how advertisers can evaluate the effectiveness of checkout advertising and determine whether their campaigns are actually driving additional purchases. 🎥 Coming soon on Beet.TV! #BeetLA #BeetTV #RetailMedia #Incrementality #HolidayAdvertising #AdTech
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As holiday shopping ramps up, advertisers are looking beyond traditional retail media placements to reach consumers at checkout, when purchase intent is high and opportunities to acquire new customers may be especially valuable. Jarrod Laban of @ROKT joined us at Beet Retreat L.A. to discuss how brands can reach potential customers during checkout at other businesses, even when those businesses operate in entirely different categories. 🎥 Coming soon on Beet.TV!
#BeetLA #BeetTV #CommerceMedia #CheckoutAdvertising #HolidayAdvertising #CustomerAcquisition #RetailMedia
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[Field notes] from Advertising Week New York, where Lauren Copland, Block's Ecosystem Partnership Lead joined @ROKT and @eMarketer for “Beyond the Brand" session.
Lauren shared how thoughtful partnerships can grow beyond an initial use case when teams stay focused on:
- Building from a strong customer and business need
- Using early learnings to identify where else a partner can create value
- Tailoring each opportunity to the specific business, customer, and moment
- Protecting trust and customer experience as partnerships scale
As AI reshapes how people discover and decide, arrival context is becoming a powerful signal for real-time relevance in the Transaction Moment™. Our latest perspective explores why closing the intent gap could be the next opportunity to improve the customer experience and business outcomes.
rokt.com/guides/the-intent-g…
More than half of AI-referred shopping sessions now begin on product pages, highlighting how AI is compressing the path to purchase.
In @Forbes Australia, Rokt's Michael Dunlop shares why the checkout remains one of the few moments brands truly own, and why that moment is becoming even more valuable as AI agents reshape ecommerce.
forbes.com.au/brand-voice/br…
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🎙️We welcomed Callum Donnelly, SVP of Strategic Key Accounts at @ROKT, to the #podcast today to discuss how consumer intent changes throughout the year and what actually happens to shoppers in the seconds after they complete a transaction.
Tune in: youtu.be/BVMwy5AG9aA
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Brand loyalty starts with an emotional connection.
At FQ Beach, Elizabeth Buchanan, Chief Commercial Officer at @ROKT, and I talked about how the relationship between brands and consumers has fundamentally changed. Today's consumers choose where they spend their time, attention, and dollars. That means brands have to do more than just talk at people, they have to create genuine connections that people want to be part of.
The brands that will thrive are the ones that lead with authenticity, earn trust over time, and make people feel something.
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🎙️We welcomed Nicholas Craig, Head of GTM at Rokt mParticle to the EMARKETER podcast! Tune in as we discuss the patterns behind where AI agents are being built and the technologies that are enabling marketers to do things they couldn't do before: youtu.be/bPi2cUpjosk
@ROKT
The confirmation screen is QSRs' most overlooked growth lever. In @RestaurantDive, Rokt's Rob Murphy explains how leading brands are turning that high-intent moment into incremental revenue and lasting customer relationships.
restaurantdive.com/spons/the…
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By reaching high-intent shoppers through Rokt Ads, BJ's Wholesale Club grew monthly member acquisition 300% in two years, at a steady cost per acquisition, while bringing in members averaging 10 years younger than their existing base.
rokt.com/case-studies/bjs-wh…
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Rokt's Callum Donnelly, SVP of Strategic Key Accounts, joined Marcus Johnson and Sky Canaves on @EMARKETER's Behind the Numbers podcast last week. They talked about where consumer intent actually peaks across the year, what happens in the seconds after a transaction completes, and what it means to buy a moment rather than media.
content-naf.emarketer.com/po…
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Most loyalty programs can't answer the question what was the repeat purchase rate before the program existed?
Without that number, a high return rate tells you customers came back. It doesn't tell you the reward had anything to do with it. If you can't separate the ones whose behavior actually changed from the ones who were already on their way back, you're paying for outcomes you didn't create.
See what Rokt's Director of Product has to say:
retaildive.com/spons/the-loy…
The Wall Street Journal asked our CEO & Co-Founder, Bruce Buchanan, why Rokt is doubling down on entry-level hiring while the rest of the industry freezes junior roles and points at AI.
His answer: the companies following the herd in a downturn are the ones that fall furthest behind when it turns.
wsj.com/lifestyle/careers/ai…
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Sam Dozor is Rokt’s new Chief Technology Officer. Sam spent more than 13 years building Rokt mParticle into a leading customer data platform. Now, he’s leading engineering across Rokt’s full platform as we accelerate the next chapter of real-time relevance.
rokt.com/blog/rokt-appoints-…
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Attribution shows where a conversion was recorded. Incrementality is what caused it.
At Rokt, we help advertisers measure true causal impact, so brands can understand the additional conversions, customers, and revenue driven by their campaigns.
Through our partnership with Haus, we help marketers bring more rigor to measurement and experimentation.
rokt.com/blog/incrementality…
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“It’s pure profit without disrupting the brand experience.”
@backcountry’s SVP of Marketing, John St. Juliana, shares how they partner with Rokt to unlock incremental revenue while keeping customer experience and brand control front and center.
rokt.com/fr/case-studies/cas…
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The hidden cost of a marketplace integration partner isn't the fee. It's what it takes to keep it running.
Beach Bunny Swimwear evaluated an alternative to Rokt Catalog for Brands. Two weeks later, they were back. Speed, dedicated support, and clear ownership are the difference between a tool your team manages and a partner that runs alongside you.
rokt.com/case-studies/how-be…
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