Marketing and growth exec | Innovation leader | Growing @resumption_co | Board #FrenchTech Australia | Quondam fui aliquis, nunc umbra.
Sunshine Coast, Queensland
Joined April 2011
- Tweets79.8K
- Following26.2K
- Followers34.1K
- Likes23.1K
Pinned Tweet
Welcome to my Twitter page.
I tweet about what I do - and like:
🤓 Entrepreneurship/Intrapreneurship
🤓 Marketing/Social Media
🤓 Technology
... And the occasional rant - or piece of smart.
Hum, @prixtel vous ne voulez vraiment pas que je passer commande ?
Code de verification pour commander, quand j'ai deja indique au support que ca ne marche pas...
Le chien qui se mort la queue, non ?
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"Every successful life requires wasting some part of your potential."
- @thejustinwelsh
Or is it true only once you've actually reached success?
Survival does not allow for nor rewards waste.
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Well done (not) @SingaporeAir "assistance". Request daughter's pram early at gate.
Then send 5yo daughter with Perthes disease, 50m from gate to stand (...) and wait for boarding group...
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#BackToBasics marketing:
Me: "Ask me any question".
Wife/Friends/Clients: "Why should I care?"
AI: ("internal reflection, this is a role play with questions to be asked").
"[insert 6+ sentences of long, complex, reflection and questioning]"
> Ask your customers directly!
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Obvious outcome.
Yet, you (many of you) let AI build your sales and marketing plan... .
Why?
#marketing
Would you be comfortable with an AI agent making purchase decisions for you autonomously ?
Example: Agent is connected to your bank, grocery store, credit card, email, etc... It knows you're running low on XYZ and goes and buys it for you.
19%Yes
81%No
115 votes • Final results 1
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Marketing after input 🙂
Just missing v2.2, v3, v4, v5_final, v6_final_this_time, v... whatever, vx_closing_on_final, ... 😜
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Write to think - and think to write (better).
Remember that putting thoughts on paper (pen + paper) helps process and retain information. Similarly, not delegating thinking, or writing, helps retain and develop expertise.
HT Jay Yang
#Expertise #Marketing
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Trust is the currency of business.
Always has been, and even more so these days.
#BackToBasics
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Good ol' truth for brand management - and risk management: associate with the right people...
#InfluencerMarketing #KOL
Brands are so worried about getting caught up in the influencer discourse that they’re starting to outline tennis etiquette for people invited to the US Open by them.
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The good ol' basics...
Not the current shiny object but what actually drives, or at least impacts, your business.
Decades old, never truer.
#BackToBasics
Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort.
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Grew up around farmers in Brittany. Deals got sealed with a handshake. No lawyers, no fine print, just your word and what it was worth.
I started in sales and it still was true, early 2000's.
That doesn't scale to strangers on the internet.
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