Softtek

Today marks a new chapter for Softtek. David Jiménez takes office as Global CEO, while Blanca Treviño remains Executive President and President of the Board. Building on what made Softtek strong, and looking ahead to what’s next. Read the announcement: tinyurl.com/323nxh3v

The season ends, but fandom doesn’t. We help pro sports teams build digital ecosystems that keep fans engaged year-round—while unlocking new revenue opportunities. See how 👉 tinyurl.com/36zeyh6k #FanEngagement #SportsTech

The real challenge of a Dark Software Factory isn't automating everything, but knowing which tasks AI agents can handle independently and where human judgment remains essential. Discover where human oversight matters most 👉 tinyurl.com/3y4maj7b #AI #SoftwareEngineering

What does it take to grow in a competitive market? Luis Martínez, Softtek's Country Manager in Colombia, shares his perspective on the decisions behind business growth. Explore his perspective 👉 tinyurl.com/2prhmrr7 (Interview in Spanish) #BusinessStrategy #Leadership

An AI idea may sound promising, but what happens when it's time to put it to work? Discover how a focus on execution can help organizations turn AI initiatives into business results 👉 tinyurl.com/3f78jbax #AI #DrivingResults

AI makes it easier for brands to produce content at scale. But relying too heavily on automation can make campaigns feel generic. Discover how brands can use AI without losing their identity 👉 tinyurl.com/2pmtk3vu #AI #BrandStrategy

30% of healthcare organizations use GenAI, but only 2% have deployed it enterprise-wide. What's preventing broader adoption? Explore the challenges and opportunities 👉 tinyurl.com/muvaekan #GenAI #Healthcare

AI can help journalists work faster, but human judgment remains essential. Our Softtekian Sabrina Tocho, FRIDA Offer Manager, explored this balance at our press workshop in Chile. Read more 👉 tinyurl.com/3uknmrzn (Article in Spanish) #AI #Journalism #Innovation

Everyone is talking about AI—but many businesses still depend on mission-critical legacy systems. Learn how Softtek helps James Hardie keep those essential applications running while enabling future growth. #ArtificialIntelligence #LegacySystems #DrivingResults

Judgment is becoming the new velocity. When machines can generate at scale, the differentiator shifts to how well humans decide, validate, and adapt. What does that mean for Agile? 👉 tinyurl.com/4jb8jtu2 #Agile #GenAI #FutureOfWork

Who will help companies make AI safer, more responsible, and easier to integrate into the business? A new generation of AI specialists is emerging. Meet 5 roles to watch 👉 tinyurl.com/yf87c2f5 (Article in Spanish) #AI #Careers #FutureOfWork

As insurers give AI more responsibilities, keeping data secure and decisions accountable becomes essential. Learn why AI governance and security are becoming priorities for the insurance industry 👉 tinyurl.com/2arjttvy #Insurance #AIGovernance

What started as Level 1 support has grown into a long-term collaboration spanning multiple countries across the Americas. Proud to help Hilti scale operations and drive greater efficiency over the years! #DrivingResults #Softtek

Finding bugs before release is important. Preventing quality problems throughout development is even better. Discover Softtek's approach to AI-powered Quality Engineering 👉 tinyurl.com/8ed3zzae #QualityEngineering #AI

AI tools can improve how work gets done, but technology alone won't change an organization. Explore why people, processes, and clear business goals are just as important 👉 tinyurl.com/56dazw9f #AI #DigitalTransformation

What happens to technical jobs when AI agents can complete tasks independently? Explore why human expertise is becoming increasingly important for supervising automated systems 👉 tinyurl.com/mscefpr4 (Article in Spanish) #AI #Automation

Building AI systems is only part of the job. Companies also need people who can evaluate their risks and reliability. Explore 5 emerging roles shaping the future of AI 👉 tinyurl.com/9dkwzh96 (Article in Spanish) #AI #AIGovernance

A great hotel stay should feel effortless, from check-in to check-out. Discover how technology helps hospitality businesses simplify guest experiences while improving operations 👉 tinyurl.com/2awrm54n #Hospitality #CustomerExperience

Building an engineering team in a new country takes more than finding talent. See how Softtek helped a global insurer establish the local capabilities needed to activate its engineering hub in Colombia 👉 tinyurl.com/3wcd29b3 #Insurance #Engineering

Software problems can quickly become customer experience problems. Discover how a retailer transformed its quality assurance approach to deliver more reliable digital experiences 👉 tinyurl.com/4cm9zkak #Retail #QualityAssurance

Customers expect shopping to be fast, simple, and personalized. Discover how technology can help retailers create better experiences across every interaction 👉 tinyurl.com/sdn72thp #Retail #CustomerExperience