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MOGL

@TheMOGLApp

Improve paid social results with Athlete Ads. MOGL helps brands run ads through trusted athlete handles, built around your CPC and CPA goals.

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Joined May 2020
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  • Following409
  • Followers1.5K
Athlete influence just became performance media. 🚀 Introducing MOGL Athlete Paid Social: turning athlete handles into high-powered, measurable media channels for brands. Authentic voices. Paid scale. Real performance. The next era of athlete marketing starts now. 🏆
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Your athletes probably aren't why your campaign stalled. The handoffs between your team and theirs are. 1/3
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So give every handoff one owner: sourcing, deal clearance, ad permissions, creative, launch, and measurement. Campaigns rarely die because of the content. They die when a permission lapses or a report stops at clicks and nobody owned it 2/3
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For more, go here: mogl.online/blog/how-to-mana…
How to Manage Meta Partnership Ads With College Athletes

How to Manage Meta Partnership Ads With College Athletes

Most college athlete Partnership Ads break between steps. Here are the six handoffs, from sourcing to measurement, and who should own each one.

mogl.online
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If you judge athlete ads on cheap reach, you're paying for applause, not sales 1/4
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YouTube and Snapchat are better at getting athletes seen and driving traffic than proving sales. Amazon proves sales, but only the ones on Amazon. Match the platform to what you need to prove 3/4
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Read on: mogl.online/blog/which-paid-…
Which Paid Media Platforms Can Prove NIL Campaign ROI?

Which Paid Media Platforms Can Prove NIL Campaign ROI?

Cheap reach is not a return. Compare Meta, TikTok, YouTube, Snapchat, and Amazon on how far each can trace an athlete ad past the click to a sale.

mogl.online
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Buying athlete posts and hoping for leads is the mistake. A post can't tell you what a sign-up cost 1/4
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NIL FanBox ran two college athletes as Partnership Ads: 103 leads at $5.01 cost per lead, 44% below the $9.03 industry average. Optimizing for landing page views beat the pixel lead objective 3/4
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Dig in here: mogl.online/blog/how-to-choo…
How to Choose Athlete Paid Social Platforms for Lead Generation

How to Choose Athlete Paid Social Platforms for Lead Generation

Most platforms stop at athlete content. Compare five platform types on lead objectives, audience testing, and cost per lead reporting before you spend.

mogl.online
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Athlete posts beat brand posts on likes. Judging them on likes alone funds the wrong content 1/4
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Scotch Porter ran five college football and basketball athletes with no paid media: 146,300 reach, $0.04 per engagement, 138.6% return on investment 3/4
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For more, go here: mogl.online/blog/how-to-meas…
How to Measure Athlete Content on Engagement, Trust, and Conversion

How to Measure Athlete Content on Engagement, Trust, and Conversion

Athlete content often wins on engagement. Here is how to measure it against your brand content on engagement, trust, and conversion, with a simple tracking sheet.

mogl.online
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Free product isn't free marketing. A lot of brands never add up what seeding really costs, or what it sells 1/4
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When Roon ran two college athletes as whitelisted ads on Meta, it paid $0.18 per click against a $0.70 benchmark, with a 7.7% click-through rate vs a 1.71% average 3/4
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Read on: mogl.online/blog/influencer-…
Influencer Whitelisting vs Seeding: Which Drives Real Lift?

Influencer Whitelisting vs Seeding: Which Drives Real Lift?

Influencer whitelisting vs seeding, side by side. See what each buys you, score both on one scorecard, and run a holdout test to prove real lift.

mogl.online
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Most brands stop testing once creator ads get cheaper. That's when the real test should start 1/4
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Roon ran two college athletes as whitelisted ads and got a 7.7% click-through rate against a 1.71% industry average, at $0.18 per click 3/4
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Dig in here: mogl.online/blog/how-to-test…
How to Test Creator Whitelisting Ads for Higher Click-Through Rates

How to Test Creator Whitelisting Ads for Higher Click-Through Rates

Creator whitelisting ads can lower your CPMs. Here is what to test, in order, to turn cheaper impressions into a higher click-through rate and lower CPC.

mogl.online
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