Although some have claimed the wearing of remembrance poppies has been politicised in recent years, few Britons believe people wearing them are making a political statement
See wearing poppy as about…
Remembering war dead: 86%
Supporting RBL: 67%
Showing respect for armed forces: 63%
Expressing patriotism: 38%
Backing military action: 14%
Expressing right-wing views: 5%
Expressing anti-immigrant views: 3%
Most Britons say they are unaware of purple or white poppies, but say they are acceptable for remembrance season
Purple 'animal' poppies
Heard of: 38%
Not heard of: 54%
Acceptable: 70%
Unacceptable: 9%
White 'peace' poppies
Heard of: 35%
Not heard of: 57%
Acceptable: 64%
Unacceptable: 15%
Full results on attitudes to poppies available here: yougov.com/en-gb/articles/55…
Support for a slave trade apology by 2024 vote
Green: 71% support
Lab: 68%
LD: 62%
Con: 37%
Reform: 18%
Support for reparations
Green: 40% (net -2)
Lab: 29%
LD: 22%
Con: 9%
Reform: 6%
yougov.com/en-gb/articles/55…
The prouder someone is of the British Empire, the less they support a slave trade apology or reparations
More ashamed of Empire
-Apology: 86% support
-Reparations: 54%
Neither ashamed nor proud
-Apology: 54%
-Reparations: 17%
More proud
-Apology: 33%
-Reparations: 10%
yougov.com/en-gb/articles/55…
Full results on rectangle or oblong available here: yougov.com/en-gb/daily-resul…
Full results on familiarity with 'mogging' available here: yougov.com/en-gb/daily-resul…
Negativity towards the United States as a country has risen significantly in Britain since Trump was re-elected
Favourable: 31% (-18 from Aug 2024*)
Unfavourable: 61% (+19)
Net: -30 (-37)
*Prior to Trump's re-election
yougov.com/en-gb/articles/55…
Full results on British attitudes to the US midterms and American politics available here: yougov.com/en-gb/articles/55…
Our latest Westminster voting intention poll (1-2 November 2026) shows a close race between the largest parties
Labour: 26% (-1 from 25-26 Oct)
Conservative: 24% (+2)
Reform UK: 21% (+1)
Lib Dem: 11% (=)
Green: 10% (=)
Restore Britain: 3% (-1)
SNP: 3% (+1)
Plaid Cymru: 2% (+1)
The Conservatives' 24% share in our latest voting intention (1-2 November 2026) is the highest recorded for the party since our tracker restarted in January 2025
yougov.com/en-gb/articles/55…
Full results on our 1-2 November 2026 voting intention available here: yougov.com/en-gb/articles/55…











