🕉️ Sanatani | AI-first marketer | Building @MarkhitStudio | 💼 Ex-Marketing Director @AethirCloud | Ex-Global Marketing @0xPolygon | Ex-Marketing @YouTube
Proud 🇮🇳
Joined May 2014
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Pinned Tweet
Hot take:
The best marketers aren’t the ones who know the most marketing tactics.
They’re the ones who can look at a complicated product and figure out:
“Why should anyone give a shit?”
That’s been my career.
9+ years across digital, Web3, crypto, AI infrastructure and B2B tech.
@0xPolygon → ecosystem, developer, DeFi/DEX & product growth.
@AethirCloud → built and led a 20-person global marketing team for a $147M+ ARR AI infrastructure business.
@MarkhitStudio → helped 250+ companies and founders with positioning, GTM and growth.
Along the way:
→ 150K → 1.5M+ social growth
→ 50K+ developer/dApp onboardings
→ 500+ institutional partnerships
→ 1,500+ media placements
→ Built teams from the ground up
But honestly, the numbers aren't the interesting part.
The interesting part is that I've repeatedly walked into markets where the product was complicated, the category was changing, and the playbook didn't exist yet.
And that's exactly where I do my best work.
So if you're a founder building something ambitious in AI / crypto / Web3 / infrastructure / fintech and you're thinking:
"We have a great product. We just need more people to understand why it matters."
We should probably talk. DMs are open!
Nishit Mehrotra retweeted
Hot take:
The best marketers aren’t the ones who know the most marketing tactics.
They’re the ones who can look at a complicated product and figure out:
“Why should anyone give a shit?”
That’s been my career.
9+ years across digital, Web3, crypto, AI infrastructure and B2B tech.
@0xPolygon → ecosystem, developer, DeFi/DEX & product growth.
@AethirCloud → built and led a 20-person global marketing team for a $147M+ ARR AI infrastructure business.
@MarkhitStudio → helped 250+ companies and founders with positioning, GTM and growth.
Along the way:
→ 150K → 1.5M+ social growth
→ 50K+ developer/dApp onboardings
→ 500+ institutional partnerships
→ 1,500+ media placements
→ Built teams from the ground up
But honestly, the numbers aren't the interesting part.
The interesting part is that I've repeatedly walked into markets where the product was complicated, the category was changing, and the playbook didn't exist yet.
And that's exactly where I do my best work.
So if you're a founder building something ambitious in AI / crypto / Web3 / infrastructure / fintech and you're thinking:
"We have a great product. We just need more people to understand why it matters."
We should probably talk. DMs are open!
Curious to hear from founders here:
What’s the hardest marketing problem you’re facing right now?
Positioning? Distribution? Demand? Finding the right audience?
I’ve probably seen a version of it somewhere along the way.
Nishit Mehrotra retweeted
I sit on the floor (by choice) when I meet religious saints. They always offer me a chair but I decline. I did not realize I am very low-agency.
I go there to let go of egoic attachment. The Guru is not just a person, they represent Sanatana Dharma itself.
Let me narrate something that moved me. Her Holiness Mata Amritanandamayi, when she comes to the stage to speak, does a namaskaram to the audience, and the same audience treats her as the embodiment of God. Why is she bowing to her devotees?
That is the subtlety of Sanatana Dharma. God is the act of devotion, Bhakti.
If the doctor learns some humility, he may come to appreciate her and the wisdom of Dharma she embodies.
As the Zen master said, as long as his cup is full, nothing will enter him.
Dear @theliverdoc, I think you have made a rather large assumption about a person you know nothing about, based on a clip.
You have no idea what I stand for, what I believe in, or the context of that conversation.
And there is nothing wrong with being seated on the floor. I was perfectly comfortable there and it was out of my own choice.
Sometimes respect has less to do with where someone is seated and more to do with how we choose to speak about people we don’t know.
Perhaps a little more context, and a little less assumption, would serve us all well.
Wishing you a low Resting Entropy
Nishit Mehrotra retweeted
My experience with @myspinny has gone from frustrating to genuinely concerning.
I bought Renault Kwid 2021 Petrol Automatic model expecting the peace of mind that Spinny promises through its inspection and quality-check process.
Instead, the vehicle has repeatedly ended up in workshops every 1.5–2 months starting from the first month of purchase.
I’m sharing the complete timeline and evidence because this now needs senior-level attention.
🧵
.@niraj001s @ramanshumahaur - tagging both of you to look into this matter as a final step and to make things right before I pursue this matter in court.
cc: @jagograhakjago
My experience with @myspinny has gone from frustrating to genuinely concerning.
I bought Renault Kwid 2021 Petrol Automatic model expecting the peace of mind that Spinny promises through its inspection and quality-check process.
Instead, the vehicle has repeatedly ended up in workshops every 1.5–2 months starting from the first month of purchase.
I’m sharing the complete timeline and evidence because this now needs senior-level attention.
🧵
My experience with @myspinny has gone from frustrating to genuinely concerning.
I bought Renault Kwid 2021 Petrol Automatic model expecting the peace of mind that Spinny promises through its inspection and quality-check process.
Instead, the vehicle has repeatedly ended up in workshops every 1.5–2 months starting from the first month of purchase.
I’m sharing the complete timeline and evidence because this now needs senior-level attention.
🧵
I just got off a call with Mr. Abhishek from the senior escalation team and he has given me a timeline of 24-48 hrs to look into the details of this matter (even after studying the case). If I don't get the appropriate resolution that I've highlighted above within the next 48 hrs, then I'll be forced to pursue this matter in Consumer Court.