topological

some raw thoughts on building in crypto vs. consumer so far. and to preface, it’s been generally fun, but the contrasts are very noticeable: - there are nearly no real distribution channels. and the ones that do exist (like KOLs) charge disproportionate amounts without verifiable attribution beyond referrals (which users often avoid!). think up to $1/impression, while in consumer you can be at ~$1 CPM - users are way more involved, naturally, for better and for worse. the upside is that they can become that key distribution channel you’re missing! - esp when you’re designing a flywheel or adding a new mechanic, a surprising amount of time goes into thinking through second-order behavior (likely to be truer on gamefi than other crypto niches) - userbase metrics like to peak at launch instead of compounding over time (similar to social products with viral launches). naturally a skill diff though! we're working to amend this - generally much higher expectations around access to the team, something you don’t really see in any other industry - there's a constant tension between building for the users you have today vs. building for the next wave got more. maybe post later if this gets interest we keep going boys