10up (@10up) header
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The expert #WordPress practice of @fueled, crafting impactful websites and tools for clients like @Disney @Google @MayoClinic @California using open source.

Joined July 2009
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🗞️ Big news: 10up has officially unified under the @Fueled name, with a bold new brand, mission, and vision for the future. 10up is now the brand of Fueled’s enterprise WordPress practice. 10up.com/blog/2025/new-fuele…
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A loyalty program can reward a purchase without earning the next one. Explore strategies for repeat purchases and retention in our new retail white paper, Loyalty Beyond Enrollment: fueled.com/blog/white-paper-…
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Grow + monetize your newsletter with WordPress + @beehiiv. Join our webinar for a live plugin demo and hear how we built the 9to5 network’s integration around its editorial workflow to keep extra work to a minimum. 📅 Nov. 5, 1 PM ET beehiiv.com/virtual-events/w…
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Replying to @VeroBeachMuseum
@VeroBeachMuseum’s campus transformation site earned a Silver award at the 2026 @W3Awards 🎉 We were proud to partner with the museum to bring its expansion plans to life. Congrats to the Vero Beach Museum of Art team! Learn more: fueled.com/blog/vero-beach-m…
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We’re partnering with @MonetizationOS to modernize content access and subscriptions. Our first project together is live at @Independent, with millions of users migrated and zero downtime. fueled.com/blog/fueled-partn…
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Asking @jakemgold how AI helped build the official WordPress Browser Extension is a bit like asking how tires help a car get to its destination. Learn more about his AI-native approach: fueled.com/blog/official-wor…
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WordPress’s open-source ecosystem gives newsrooms a lot to build on. We paired Newspack’s shared tools with custom engineering to fit the way Maine Trust for Local News works.
Modern publishing within reach for local news. We helped Maine Trust for Local News rethink its WordPress platform with shared tools, custom engineering, and AI-native development. fueled.com/work/maine-trust-…
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iOS 27 and iPhone Duo give app makers new ways to engage customers. Think side-by-side product comparisons and tasks completed through Siri without opening an app. Explore where to invest. fueled.com/blog/iphone-duo-a…
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Recruiters face too much manual work. Applicants experience too much silence. Our client research for a Gen Z career platform and a global food and beverage retailer’s careers websites offers lessons for better hiring experiences. fueled.com/blog/designing-be…
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From the hidden cost of AI cleanup to customer journeys that cross channels, Fueled colleagues share practical perspectives in our latest media & appearances roundup. Catch up: fueled.com/blog/q2-q3-2026-m…
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We partnered with Viking Cruises to redesign its mobile and web app around the whole cruise experience, connecting pre-departure planning with life on board. fueled.com/work/viking-cruis…
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Nine of our WordPress specialists helped shape @WordPress 7.1, including @mukeshpanchal27 & @pwcc, who were recognized as Noteworthy Contributors. We’re proud to see this team keep contributing to the open source platform that has been at the heart of our work from the beginning.
WordPress 7.1 is here. 🙌 The release brings easier styling for different screen sizes, better Notes with @mentions, and faster media editing and management. Read what’s new and how Fueled helped shape the release: fueled.com/blog/fueled-helps…
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Looking forward to seeing everyone at #WCUS 🤝
Fueled team members are heading to Phoenix for #WCUS this week! We’re especially excited to see our own James Osborne take the stage to share practical, no-code strategies for understanding and engaging website audiences. 📅 Tuesday at 11:30 a.m. us.wordcamp.org/2026/speaker…
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The official WordPress Browser Extension is now available for Chrome and Safari. In our latest Q&A, @jakemgold shares the story behind the project, why he continues to invest in open source, and how AI-assisted development accelerated the build. fueled.com/blog/official-wor…
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A personal itch project grew into something bigger: the official @WordPress Browser Extension, coming to the Chrome Web Store and Mac App Store. 🙌🏻
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We partnered with Woo and Square to strengthen Square for WooCommerce, improving reliability, onboarding, payments, sync, and multi-channel commerce features for merchants selling online and in person. fueled.com/work/woocommerce-…
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Outdated information can cause AI platforms to misrepresent a brand. One AI Brand Visibility Audit traced inaccurate answers to old PDFs, incorrect external sources, and outdated Wikipedia content, then prioritized corrections to strengthen SEO and GEO. fueled.com/blog/ai-visibilit…
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Freedom and control are core values that built @WordPress. @jeffpaul explains how that philosophy influenced the official WordPress AI plugin, and the freedom to choose your AI model and provider. Full Q&A: fueled.com/blog/open-source-…
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Excited for this next chapter of ElasticPress: enterprise search for WordPress, now one click away for @getpantheon customers, with AI-powered discovery ahead.
We've worked with @getpantheon to make ElasticPress, our enterprise-caliber, AI-ready search solution, available across their platform. Enable it right from the Pantheon dashboard today. fueled.com/blog/fueled-panth…
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Engineering Director @darinkotter explains that while he engineered the official WordPress AI plugin for plug-and-play simplicity for a wide audience, our ClassifAI plugin focuses on those needing granular customization and control. fueled.com/blog/open-source-…
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SiteWatch brings the experience behind some of the web’s most demanding WordPress platforms to ongoing maintenance, security, and support, helping organizations like the Bulletin of the Atomic Scientists stay ready for their highest-visibility moments.
Our latest case study looks at how we help keep the @BulletinAtomic’s WordPress site secure, stable, and ready for global attention during the annual Doomsday Clock announcement. fueled.com/work/bulletin-of-…
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