As the optical industry’s leading publication, 20/20 is your source for the best in frame fashion, the latest product innovations and eyecare technology.
Joined February 2009
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In NYC, it is quite common to see long lines formed outside of stores & businesses. People wait on these lines for a multitude of reasons—the chance to buy an exclusive new item dropping, to score giveaways, or the opportunity to enjoy an experience. buff.ly/pC1mj1t
A&A Optical presents new Cruz eyewear styles for men, including Skylane Dr, Brighton Dr, Hiatus Rd and Griffin Rd. buff.ly/3eWgVc8
Offered in classic black, this @IZOD sunglass from @CVOptical is lightweight and easy to wear all season long. buff.ly/EhVyGYF
We spend a lot of time helping patients find frames they love, but not nearly enough time making sure those frames fit. Fit is often the missing link between a great selection experience and long-term satisfaction.
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Tortoise fades into periwinkle on this soft and curvy @VeraBradley sunglass with a hidden pop of print inside the temples for a boho touch from The @McGeeGroup. buff.ly/T1Zn7Zc
Let your eyewear be the ultimate accessory with a geometric frame. These unique designs create both funky optical styles and ultra-cool sunwear options. buff.ly/GjGtfOH
This sustainable @BenSherman design from L'Amy America comes in the perfect shade of khaki brown evoking the classic tones of autumn. buff.ly/KiPBBdV
See what's new in the world of lenses and eyewear technology with our L&T New Products. buff.ly/HtCadFg
@EuropaEyewear introduces its first @CocoandBreezy Eyewear collection, bringing the independent brand to optical retailers nationwide. buff.ly/HLlw1yt
Add a colorful touch to your tortoise with these optical styles from @MarieClaire and New York Eye; RACHEL @RachelRoy and A&A Optical. buff.ly/xXJisTf
Shiny gold on this L.A.M.B. frame pairs perfectly with deep green and blonde tortoise accents adding a glamorous touch to her eye style.
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FDA grants De Novo authorization for Avulux, the manufacturer of clinically-proven precision light-filtering lenses for people living with migraine and light sensitivity. buff.ly/WSPiJjp
American Medical Association Backs Formal Classification of Nearsightedness as a Disease buff.ly/Sutcpa0
Depending on the shades chosen, an ombre frame can be subtle and understated, or daring and showstopping. Either way, this gentle transition from one hue to another brings a level of artistry and uniqueness to any frame.
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Structured and sleek, rimless @Dior sunglasses add a luxurious touch of sophistication to his look with a mixed metal moment on the temples. buff.ly/5MRLKzl
Spotted in Venice, actress Claire Foy styles @BartonPerreira’s sleek black sunwear style 007 Joe with a silk black top and gray blazer. buff.ly/BNlJyEh
The McGee Group has released its newest optical and sunglass styles from the @VeraBradley Foundation for Breast Cancer collection. Each sunwear style in the collection is named after a person who is or has been affected by breast cancer. buff.ly/HNXAWWv
