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Ever wondered why eating KFC at Christmas is such a big thing in Japan? 😂🍗 Turns out there's some very clever marketing behind it. 42courses.com/blog/inventing…

🎃 Trick or treat? 👻 We've got a little Halloween surprise for you! Pick your trick or treat and see what spooky discount awaits. 🧙‍♀️ Get up to 42% off any course or the Pass! But be quick, the magic disappears on Sunday 1 November! ✨ 🎃 42courses.com/halloween

Rory Sutherland explains the IKEA Effect, and why the effort we put into something can make us value it even more. Learn more behavioural insights with our Behavioural Economics course at 42courses.com.

Best practices keep you safe. Unique practices might lead to the breakthrough. Jules Goddard on why experimenting, failing and testing new ideas can lead to much bigger rewards. Learn to think differently in our new Anti-MBA course, 42courses.com/courses/the-an…

Campaign of the Day: M&M’S RickTok by BBDO Chicago 🍫 Rick has more than 3,000 pieces of M&M’S memorabilia, but there’s one thing he’s never managed to find. So M&M’S turned his search for a vintage salt-and-pepper shaker into a global scavenger hunt, getting fans to check attics, thrift shops and anywhere else it might be hiding. Such a lovely bit of storytelling. One fan, one missing object, and suddenly the whole internet wants to help. @mmschocolate | @BBDOWorldwide

🎃 Trick or treat? 👻 We've got a little Halloween surprise for you! Pick your trick or treat and see what spooky discount awaits. 🧙‍♀️ Get up to 42% off any course or the Pass! But be quick, the magic disappears on Sunday 1 November! ✨ 🎃 42courses.com/halloween

Nobody likes being the person who brings bad news to the boss. But what if the best leaders actually encouraged it? Our latest blog shares a brilliant story from Ford that might just change how you think about leadership. 42courses.com/blog/the-red-s…

Why do we see intention where there is none? 👀 Rory Sutherland on why our brains are wired to see patterns and even faces where they may not exist. Explore more behavioural insights with our Behavioural Economics course, 42courses.com/courses/behavi…

Jules Goddard explains pre-mortem thinking, with a little help from Winston Churchill. Learn more from Jules and his brilliant insights in our upcoming Anti-MBA course, 42courses.com/courses/the-an…

Campaign of the Day: Hyundai’s 'Forests Without Names' by BBDO New York How do you get people to care about something they can’t even see? Hyundai is helping map and name underwater sea forests, giving these hidden ecosystems an identity people can actually recognise and remember. A beautifully simple idea: give something a name, and suddenly it becomes much harder to ignore. @hyundai | @BBDOWorldwide | @BBDONY

Are meetings really a waste of time? 🤔 We've all sat through meetings that could have been an email. 😂 But a study of 9,000 Norwegians suggests there might actually be more value in meetings than we think. This might just change how you feel about your next meeting! 42courses.com/blog/in-defenc…

Why do we sometimes value things more when we've had to put a little effort into them? Rory Sutherland shares a brilliant little example of how a tiny bit of effort can make all the difference. 🧠 Discover more of Rory's insights in our Behavioural Economics course, 42courses.com/courses/behavi…

Campaign of the Day: Brewlander’s A.I. Irresponsibly by BLKJ Havas What if a billboard gave you the tools to make your own ad instead of showing you one? Love how Brewlander has turned AI into part of the creative idea itself, and invited everyone to have a go! 🍺🤖 @brewlander Get creative with AI in our AI for Marketers course at 42courses.com.

Rory Sutherland on why we sometimes treat objects as if they had feelings of their own. From swearing at vending machines to attacking a broken car, our brains can be strangely human about very non-human things. Learn more from Rory in our Behavioural Economics course, 42courses.com/courses/behavi…

OOH Campaign of the Day: Mercado Libre 'Custom Billboards' by GUT Buenos Aires What happens when AI meets traditional billboards? Mercado Libre has found a clever way to make outdoor advertising feel a whole lot more personal, using AI to create ads that adapt in real time. @MercadoLibre | @gutbuenosaires A brilliant example of creativity and AI working together! 💡 🤖 Explore what's possible with AI in our AI for Marketers course at 42courses.com.