SPUTNIKO! スプツニ子！🚀

Some news: On 1 October, Cradle, the company I founded in Tokyo, became part of Plus Alpha Consulting, a listed Japanese HR tech company. They have bought 85% of the company and I am staying on as CEO. In 2010, as an MA Design Interactions student at the Royal College of Art, I made Menstruation Machine (second image), a wearable device that simulates the pain and bleeding of menstruation for someone who has never experienced it. The question behind it: why is women's health so often treated as taboo, so easily overlooked, and so rarely a priority for new technology and design? The question stayed with me, and in the end I decided to work on it directly, in the workplace. Cradle is a subscription service that employers in Japan provide to their staff, with e-learning videos, expert seminars, online consultations and access to partner clinics. Launched in 2022, it is now used by more than 90 companies, including Honda, Nissan, NEC, Panasonic Connect, Nomura and Mitsubishi UFJ Financial Group. It started with women's health and now also covers male menopause, caring responsibilities, disability, LGBTQ+ inclusion and harassment prevention. Plus Alpha's platform, Talent Palette, is used by more than 4,800 companies in Japan, and we plan to bring Cradle to many more of them. My thanks to our clients, to the team who built Cradle with me, and to Plus Alpha for backing it. Ninety companies is a start, and I intend to keep at it. Menstruation Machine asked a question; Cradle is my attempt at an answer, and I'm still working on it. I'm also making new work for next year. More on that soon ☺️
 Sputniko!

【ご報告】 10月1日、Cradleはプラスアルファ・コンサルティング（東証プライム上場、以下PAC）のグループに加わりました。株式の85%を譲渡し、私は引き続き代表として、Cradleをさらに大きく育てていきます。 Cradleは法人向けのSaaSです。サービス開始から4年半で、大企業を中心に約90社に導入いただきました。女性の健康支援から始まり、いまでは男性更年期、育児や介護との両立、ハラスメント防止など、働く人の健康と働きやすさを幅広く支えています。 2010年、学生だった私は「生理マシーン、タカシの場合。」という作品を作りました。生理のない人が生理を体験するための装置です。その作品で考えたことに、自分で答えようとして始めたのがCradleです。 これからは、PACの「タレントパレット」を使う多くの企業にCradleを届けていきます。信じてくださったお客様、一緒に作ってきたチーム、迎えてくださったPACの皆さんに感謝しています。 約90社は、まだ始まりです。作品もまた作ります。 引き続き、どうぞよろしくお願いします。