A3 Communications

If you've been in PR or tech journalism for 20 years or longer, this post will put a smile on your face: 'From snail mail to QR codes: how has PR changed since 2003?' a3.ax/UwVdq #A3is20 #StoragePRSpecialists

Is your outdated archiving strategy worthy of cold storage and giving you the chills?😱 Happy Halloween everyone! #A3Cartoon #StoragePRSpecialists

“I would always be interested in chatting to start-ups as early as possible.” Independent analyst John Abbott on why early conversations matter. Hear more on the upcoming #A3Podcast: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations #PR

ISG research highlights how AI is driving IT infrastructure demand. Beyond compute, AI needs scalable, high-performance data storage to handle the explosion in data: a3.ax/kpjiT  #StoragePRSpecialists #AI

Today, A3 Communications, the #DataStorage industry PR agency, celebrates 23 years! Back in 2003, Fibre Channel was all the rage, and Gadzoox was acquired for $5.8m. A huge thank you to everyone who’s made the journey so much fun. Here’s to the next 23! #StoragePRSpecialists

AI is raising the bar for data storage. GartnerIO 2026 puts AI-ready infrastructure, scalability, resilience and cloud cost optimisation in focus. Is your storage ready? a3.ax/FnHYF #StoragePRSpecialists #AI

As 2026’s IT infrastructure conference season continues, data storage remains central to the conversations shaping tomorrow’s AI-ready infrastructure: a3.ax/AnXUk #StoragePRSpecialists #AI

News embargoes, when done well, can really enhance an organisation’s PR plan. They also enable journalists to write a more in-depth story and publish it on the day the news goes live. See more about this on our blog: a3.ax/fsZFj #StoragePRSpecialists #A3Blog

Paul Speciale, Scality: "Technology Live! gives us one opportunity in a single room with 20 people that really know our industry inside and out. We can use that as a wonderful way to communicate with them and get all the feedback that we need." #A3TechLive #StoragePRSpecialists

The 2026 OCP Summit showcased how AI is driving advances in data-centre storage, from high-bandwidth flash to connectivity and archival technologies. Open standards remain key to building more efficient, scalable infrastructure: a3.ax/QpVvU #StoragePRSpecialists #AI

Quantum leap! Toronto researchers have identified octupolar magnetism in a quantum material, opening new research directions for magnetic data storage and unconventional quantum states. Dive in, learn more: a3.ax/McyLs #StoragePRSpecialists #NextGenDataStorage

Nvidia’s AI-everywhere vision raises a critical storage question: can data infrastructure keep pace with the demands of AI training, inference and increasingly autonomous systems? a3.ax/qlAxy StoragePRSpecialists #AI

AI agents need trusted data storage and rigorous testing. Miro reportedly raised text-to-SQL accuracy from ~50% to ~90%. But 90% isn’t enough when real-world decisions are at stake. Trust must be measured, not assumed. Learn more: a3.ax/QXyBm #StoragePRSpecialists #AI

AI shopping agents will favour platforms with integrated data and infrastructure, potentially increasing demand for scalable, real-time data storage. Physical retailers will need to differentiate through service and advice: a3.ax/yUywH #StoragePRSpecialists #AI

Gartner warns AI infrastructure spending is outpacing reality: data-centre owners need $8.5tn revenue by 2030 to justify investment, versus $3.6tn projected AI revenue. Data storage faces pressure from NAND and SSD/HDD shortages: a3.ax/icUhk #StoragePRSpecialists #AI

David Norfolk at Bloor Research: "Technology Live! is an accessible and interactive source of information about an evolving field." #A3TechLive #StoragePRSpecialists

Digital sovereignty is moving from ambition to action. Demand is growing for open-source solutions, sovereign data storage and reduced vendor lock-in, creating new opportunities for consultancies. a3.ax/bBMJA #StoragePRSpecialists #DigitalSovereignty

EU cloud sovereignty could cost €115bn over a decade, six times the Commission’s estimate. But sovereignty is more than storage: it’s who controls data, who can access it, and under which laws. Can Europe afford not to invest? a3.ax/YvtHZ #StoragePRSpecialists #AI

AI’s infrastructure bill, from compute to storage, is outpacing revenue potential. With trillions at stake, overinvestment could leave stranded capacity and trigger a shakeout among cloud providers. Can AI pay for itself? a3.ax/IJojT #StoragePRSpecialists #AI

The rapid proliferation of AI agents is outpacing enterprise security, leaving organisations unable to identify or deactivate agents with excessive permissions, while increasing the need to secure the data they access and store. a3.ax/VKlOI #StoragePRSpecialists #AI

A new study brings DNA data storage closer to reality! Porous silica enables 11× higher oligo yield, with 121-nucleotide synthesis and successful data recovery pointing to huge potential for ultra-dense, scalable data storage: a3.ax/bDNah #StoragePRSpecialists #DNA