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We are passionate about helping people and organizations get the most value from their @SAP investment. Follow along for thought leadership, news, and events!

North America
Joined April 2009
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Some of the best conversations at ASUG Tech Connect might be the ones where you bring the question. ASUG Community Conversations are a chance to find your people: the ones working through the same challenges you are. Bring your questions, share what’s working (and what isn’t), and learn from the experiences around you. Because sometimes the answer comes from someone who’s been there. And sometimes the best takeaway is realizing you’re not figuring it out alone. Find a Community Conversation at ASUG Tech Connect and join in: bit.ly/4zeRAJB ASUG Tech Connect Community Conversations 🗄️ BDC Community Conversation: Preparing Your Data Landscape for AI November 2 | 12:15–1:05 PM CT | Room 201C 💻 App Development Community Conversation: ABAP Cloud, Joule Studio on SAP Business AI Platform November 2 | 3:40–4:30 PM CT | Room 201C 🤖 AI Community Conversation: Exploring AI Use Cases Across the Business November 3 | 12:15–1:05 PM CT | Room 201C ☁️ Cloud ERP Community Conversation: Building the Autonomous Enterprise November 3 | 3:40–4:30 PM CT | Room 201C 🌱 ASUG Collective Community Conversation: AI and Your Career: Deciding What Comes Next November 3 | 4:40–5:20 PM CT | Room 202D 🏛️ Enterprise Architecture Community Conversation: Aligning Governance with Transformation November 4 | 12:15–1:05 PM CT | Room 201C 🔗 Integration Community Conversation: A Customer Journey November 4 | 3:15–4:05 PM CT | Room 201C
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👻 It's October. You know what's haunting SAP practitioners right now? Legacy customizations. 48% of ASUG members say too many customizations in their old instances is the top migration risk they've experienced. It's also the #1-ranked risk overall. The ghost of every workaround ever built is coming back to haunt your S/4HANA migration. The full story is in our 2026 S/4HANA Research Report. bit.ly/4itG72N
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What should SAP customers be paying attention to after the Q3 earnings call? Joshua Greenbaum and Jon Reed join ASUG Talks to get beyond the numbers and discuss what they heard, what they’re watching, and what it could mean for customers. 🎧 Listen to the conversation: bit.ly/4imCdHI
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If you work in the utilities sector, you are already feeling the pressure of AI-driven demand growth hitting the grid in real time. What is less clear for many organizations is what to do about it strategically. ASUG sat down with KPMG's Brad Stansberry and Adrian Leaf to dig into how AI, data center expansion, and electrification are reshaping what utilities need to do, what capabilities matter most right now, and why the window to define your organization's role in the energy and compute ecosystem is shorter than it looks. If your team is working through any of these questions, this conversation is a practical place to start. Read it here: bit.ly/4AZ9G3F
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Utilities have no shortage of promising AI use cases. The harder question is: How do you move them beyond the proof of concept? @AWS looks at what it takes to operationalize agentic AI across SAP environments, including the orchestration, governance, and access needed to connect intelligence with real business processes. Read more: bit.ly/3WFPKmp
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👻 You made it to go-live. Now what? For 36% of live organizations, the top support need is figuring out where and how to apply SAP Business AI, Joule, and AI agents. For 31%, it's knowing which S/4HANA capabilities to adopt next. And it does not matter how long you have been live—the need for AI guidance is consistent across S/4 Newcomers and Pros alike. Go-live changes the questions, not the pressure. The full story is in our 2026 S/4HANA Research Report: bit.ly/4itG72N
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What happens to @SAP change management when AI starts creating the changes? That’s becoming an important question as AI takes a larger role in producing code, tests, configurations, and other change artifacts. Rev-Trac looks at the two-sided challenge ahead: keeping the SAP environment stable and governed while also managing the changes AI helps create. Read more: bit.ly/4BsLo2f
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What happens after SAP for Utilities? Today at 2 PM CT, we’re getting the utilities community back together to talk about exactly that. Join Beyond SAP4U: What’s Next for the Utilities Community to hear what resonated with utilities leaders, exchange perspectives with peers, and keep the conversations from SAP for Utilities moving forward. You don’t have to have attended SAP for Utilities to take part. 🔗 Join the conversation: bit.ly/4e3jsrH
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There’s something special about being in a room full of people who get what you do. ASUG Chapter meetings bring those conversations to life. Ideas, connections, insights… all in one place. See what’s coming up next for members: bit.ly/3Nj5aZA
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The hands-on labs at ASUG Tech Connect are filling up fast. 👀 Nearly half the labs already have 50+ attendees, and many are completely sold out. Don't wait to make your plans. Join us and see what everyone's showing up for: bit.ly/4yFKfBv
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👻 It's October. You know what's haunting SAP practitioners right now? Legacy customizations. 48% of ASUG members say too many customizations in their old instances is the top migration risk they've experienced. It's also the #1-ranked risk overall. The ghost of every workaround ever built is coming back to haunt your S/4HANA migration. The full story is in our 2026 S/4HANA Research Report. bit.ly/4itG72N
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Global enterprise asset management (EAM) gets complicated fast. On the latest ASUG Talks, @PepsiCo’s Aaron Gladura takes us inside the company’s approach to creating greater consistency across its EAM processes with SAP. We get into the Global Template, spare parts, adoption, governance, and what it takes to make change work at PepsiCo’s scale. 🎧 Tune in: bit.ly/4zJReKW
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Most companies didn’t set out to build a hybrid strategy; their operations produced it anyway. Manufacturing data lives on the factory floor, but SaaS applications like SAP Concur and SAP Ariba only run in the cloud. Ultimately, enterprise strategy ended up following the reality. @Intel explored what that means for @SAP modernization in a five-part video series produced with ASUG at SAP Sapphire & ASUG Annual Conference 2026. The conversations cover the control and cost questions, as well as the implications of infrastructure choices for AI readiness. Five interviews. One page. Check it out here: bit.ly/4r98h5Q
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An audit trail is only as strong as the documentation behind it. In a new ASUG Partner Insight, Doxis Director of International Growth Fabian Rückels explains how organizations can fill SAP's documentation gaps from within SAP itself, keeping data centralized, processes cleaner, and audit readiness within reach. Read it here: bit.ly/4j8RMF8
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Got challenges? We’ve got experts. Join a virtual event to get practical insights and solutions you can use immediately. Reserve your spot ➜ bit.ly/4rZ3DXs
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From the event floor to your inbox. #SAP4U ⚡ Join Lauren Dixon for a quick recap of highlights from the event, conversations from the community, and a quick peek at what's coming up in ASUG First Five. The event may be over, but conversations continue. Make sure you're signed up for ASUG First Five for the top SAP updates and insights delivered straight to your inbox: bit.ly/4ilw9jV
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IT director? Enterprise architect? Developer? This one's for you. In our latest Hot Seat, Kara Hughes breaks down who #ASUGTechConnect is built for, what she's most excited to see from customer teams, and why it's worth three days in Fort Worth. Nov. 2–4 | In partnership with SAP TechEd Save your seat: bit.ly/4xmw44B
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Missed SAP Connect 2026? Kelly Dowling and Elizabeth Tuckwell join ASUG Talks to break down the biggest announcements, the ongoing importance of governance, and how SAP customers are using AI across the business. 🎧 Tune in to catch up here: bit.ly/4hXvGDl
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The utilities industry is being reshaped by forces that did not exist at scale just a few years ago. AI adoption, surging data center demand, and the pace of electrification are creating new strategic questions that most utilities are still working out how to answer. What enterprise capabilities do you actually need to lead in this kind of environment? What choices are on the table, and what are the tradeoffs? @KPMG's Brad Stansberry and Adrian Leaf bring a grounded perspective to those questions in a new conversation with ASUG, drawing on their work with the KPMG Energy Orchestrator series. Read the full article: bit.ly/4AZ9G3F
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What turns an emerging technology into a meaningful business innovation? In this ASUG Talks conversation, Yaad Oren explains how SAP’s research and innovation teams identify promising technologies, explore their possible applications, and focus their work on creating customer value. From AI and data to robotics, the episode offers a closer look at how SAP researches the developments that could influence the next era of enterprise technology. 🎧 If you missed it, listen here: bit.ly/4gdWob2 #ASUG #SAP #EnterpriseAI #Robotics #Innovation
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