Aaron Tartakovsky (@ATartakovsky) header
Aaron Tartakovsky (@ATartakovsky) profile picture

Co-Founder + CEO @epiccleantec | Associate Producer @amongneighbors | Creator of recycled💧beverages | 2x TIME Best Invention + FastCo World Changing Ideas

San Francisco, CA
Joined September 2018
Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)Photo by Aaron Tartakovsky (@ATartakovsky)
Aaron Tartakovsky retweeted
OneWater™ Rain just won @archrecord’s 2026 Products of the Year in Building Systems & Materials! 🏆💧 Designed to capture, treat, and reuse rainwater and HVAC condensate, OneWater™ Rain proves that water treatment technology doesn’t have to be hidden away in a basement. It deserves to be seen. 🔗 Check out the full list of winners in Architectural Record: na2.hubs.ly/H08QNj70
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Aaron Tartakovsky retweeted
🍺 What does beer have to do with the future of water reuse? More than you might think. We created Shower Hour IPA and Laundry Club Kölsch with @devilscanyon to tackle one of the biggest barriers facing recycled water: public perception. By turning highly purified recycled water into something familiar (and delicious), we’re helping people experience firsthand just how safe and reliable advanced water treatment can be. 🔗 Read the full story: na2.hubs.ly/H08wgrp0
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Aaron Tartakovsky retweeted
San Francisco’s water reuse ordinance: “A lot of cities recognize now, especially in the western United States, that recycled water needs to be part of the long-term strategy,” @ATartakovsky of @EpicCleantec told Smart Cities Dive. smartcitiesdive.com/news/wat…
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Aaron Tartakovsky retweeted
We’re thrilled to share that Epic Cleantec’s OneWater™ Rain system has been named a winner of the 2026 @metropolismag Planet Positive Awards in the Technology category! 🏆 OneWater™ Rain captures, treats, and reuses rainwater and HVAC condensate to create a renewable onsite water supply for uses like irrigation, toilet flushing, cooling towers, and laundry. This recognition celebrates an idea at the heart of everything we do at Epic: buildings can play an active role in creating a more resilient water future. Thank you to Metropolis for the recognition, and to the partners, developers, and design teams building a more water-resilient future with Epic. 💧 🔗 na2.hubs.ly/H089BNV0
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Yom Kippur in two photos The first photo is from Warsaw in 1940, under Nazi occupation, when Jewish gatherings like this were forbidden. And still, despite the danger, Jews came together. The second photo is from my synagogue in San Francisco. For my non-Jewish friends, Yom Kippur begins at sundown tonight and is the holiest day of the Jewish year. We fast, pray, reflect, ask forgiveness, think about where we fell short over the last year, and try to go into the new year a little better than we were before. Jews have been observing this day for thousands of years, long before the Roman Empire even existed. Through exile, persecution, war, and every attempt to erase Jewish life, we kept doing this. And we still are. Still fasting. Still praying. Still saying the same ancient words. Still filling synagogues. Still bringing our kids. Still choosing Jewish life. There’s something incredibly powerful about that continuity. To my Jewish friends and family observing, wishing you an easy and meaningful fast. גמר חתימה טובה
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Walking into synagogue with my family this Rosh Hashanah morning felt like a snapshot of Jewish life right now. Before we reached the sanctuary, we passed armed officers, police dogs, facial scanners, metal detectors, and a security drone circling overhead. And then we walked inside. Inside, the synagogue was overflowing. Children darting through the halls. Families squeezed together in the pews. The sound of hundreds of voices singing. So much warmth, so much life, so much Jewish pride. That contrast stayed with me. The threats facing Jews feel more serious than they have in generations. And yet, at the very same time, there is a resurgence of Jewish pride and a determination to raise proud young Jews. We are being reminded, once again, that Jewish life has to be protected. But we are also being reminded that it is worth protecting. And that the answer to fear cannot only be more security. It also has to be more Jewish life. More learning. More singing. More community. More children growing up knowing who they are and feeling proud of it. Shanah Tovah 🍯🍎✊🏼✡️ Here’s to the year ahead bring more joy, more peace, and more reasons to be hopeful
🤖 Made with AI
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Nice to see greywater reuse land at No. 3 in @guardianeco's list of 10 climate policies Britain needs now. The tech to safely reuse shower, sink and laundry water has been ready for years. Regulation is a big bottleneck — nice to see movement happening to clear it. @sandralaville
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Aaron Tartakovsky retweeted
📣 We’re Hiring: Director of Revenue Marketing Epic Cleantec is reimagining how buildings manage water. From cutting-edge onsite water recycling systems to recycled water beer, we're building a future where water reuse is the norm, not the exception. We're looking for a Director of Revenue Marketing to help drive the next phase of our growth by building and scaling programs that generate awareness, engagement, and revenue. 🔹 7+ years of B2B marketing experience, including ownership of revenue or demand generation programs. 🔹 Proven success building ABM strategies that drive measurable pipeline growth. 🔹 Expertise with HubSpot, marketing analytics, attribution, and modern GTM systems. 🔹 Strong analytical mindset with experience scaling processes, reporting, and cross-functional initiatives. If you're passionate about sustainability, growth marketing, and creating measurable impact, here's why Epic is the place for you: 🌟 Inc. Best Workplaces (2024 + 2025 + 2026) 🏆 Fast Company’s #1 Most Innovative Small Company (2023) 📰 TIME Best Inventions (2x!) 👉 Learn more or apply here: na2.hubs.ly/H068k5R0
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Aaron Tartakovsky retweeted
As AI continues to reshape industries around the world, it’s also driving important conversations about the future of our water and energy infrastructure. Join Epic’s CEO & Co-Founder Aaron Tartakovsky at @SPUR_Urbanist’s in-person forum, Aligning AI Data Centers with Sustainable Solutions for Grid Efficiency, where industry leaders will explore how innovative technologies can help meet growing AI demand. 🔹 Aaron Tartakovsky — CEO & Co-Founder, Epic Cleantec 🔹 Chris Lander — Vice President of XFRA, SPAN 🔹 Sean Elsbernd — President & CEO, SPUR (Co-Moderator) 🔹 Jon Meyer — Chief Technology Officer, CAPTRUST (Co-Moderator) 📅 June 24, 2026 | 12:30-2 PM 📍 SPUR Urban Center, San Francisco Learn more and register: na2.hubs.ly/H0664mJ0
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Aaron Tartakovsky retweeted
🏆 We’re honored to have received the 2026 Ripple Effect Award from @USGBCCalifornia at this year’s California Green Building Conference! This product award honors innovation driving sustainable water management and our recycled water beers, Shower Hour IPA and Laundry Club Kölsch, were recognized for helping reshape public perception around water reuse. 🍻 As Ben Stapleton, CEO of USGBC California, shared: “By normalizing recycled water through everyday experiences, these beers catalyze cultural change essential to scaling water solutions.” na2.hubs.ly/H05QpPM0
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Aaron Tartakovsky retweeted
Water and sewer rates are projected to rise by as much as 115% over the next decade in major U.S. cities, rising faster than general inflation. 💧 Cities are implementing aggressive multi-year utility rate increases as aging infrastructure, climate pressures, and funding gaps strain municipal systems. And unlike many other operating costs, water and sewer charges aren’t negotiable. Our newest blog breaks down: 🔹 Why utility rates are surging 🔹 How rising rates can impact building asset value 🔹 Why onsite water reuse is becoming a financial hedge 🔹 A case study showing the impact of installing a reuse system Read the full blog here: na2.hubs.ly/H05Hjgv0
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Aaron Tartakovsky retweeted
Water connects everything. That’s why Epic Cleantec is proud to partner with @Water.org, the global nonprofit founded by Gary White and Matt Damon, that helps remove the barriers that stand between families and access to safe water and sanitation at home. Through this partnership, purchases of our recycled water beers help support their work to expand access to safe water and sanitation worldwide. Learn more: na2.hubs.ly/H04lZs-0 For every 4-pack of Shower Hour IPA and Laundry Club Kölsch sold before Dec 31, 2026, Epic Cleantec will donate $0.50 to @Water.org. Follow the link for more details.
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Our film @amongneighbors just climbed to the #8 documentary on @AppleTV Right behind Mr. Nobody Against Putin… the 2026 Oscar winner. Wild. 🙏 tv.apple.com/us/movie/among-…
🤖 Made with AI
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After nearly two decades in the making, our film @amongneighbors is coming to @AppleTV on May 12. At a time when the office of the President in Poland is actively trying to ban our film, we want to make sure as many people as possible can see it. This story is ultimately about how quickly neighbors can turn on neighbors when fear, hatred, and extremism take hold. If this resonates with you, I hope you’ll consider watching and sharing the film Link to pre-order below: tv.apple.com/us/movie/among-…
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Aaron Tartakovsky retweeted
What does it take to make onsite water recycling the norm, not the exception? That's the question the Epic team unpacked last week at our annual retreat in Sonoma. We spent time with our investors and board members mapping where the industry is headed, then stepped back to align on how Epic keeps pushing the water reuse movement forward. The way buildings use water is changing, and the systems we design today will shape how cities respond to scarcity, growth, and resilience in the decades ahead. In between strategy sessions, there were shared meals, inspiring views, and plenty of laughs. The work ahead is ambitious. But so is this group.
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Aaron Tartakovsky retweeted
Taking the meaning of a shower beer to a whole new level. 🚿♻️🍺 Shower Hour IPA and Laundry Club Kölsch are turning heads for what's inside the can AND on the outside. Our packaging tells the unique story: two craft beers made with highly purified recycled water sourced from the showers and washing machines of Epic Cleantec projects in California. "People lean in with curiosity rather than hesitation. Once they understand the process, even skeptics become enthusiasts." 📖 Read more on @PackagingDigest: na2.hubs.ly/H04Lnxf0
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Aaron Tartakovsky retweeted
When we launched our recycled water beers, the goal was simple: prove that water reuse isn’t just safe…it’s something worth celebrating. Now that idea is going even further. Through our partnership with @Water.org, each purchase helps support efforts to expand access to safe water and sanitation around the world. Because water solutions shouldn’t stop at the building scale. They should ripple outward. Learn more about our collaboration: na2.hubs.ly/H04l_Qd0 For every 4-pack of Shower Hour IPA and Laundry Club Kölsch sold before Dec 31, 2026, Epic Cleantec will donate $0.50 to @Water. Head to our website for more details.
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Aaron Tartakovsky retweeted
Epic Cleantec has been selected as winner of the Water Tech Company of the Year award by @TopTechAwards! 💧 The CleanTech Breakthrough Awards celebrate solutions that push the boundaries of climate and sustainability innovation, setting a benchmark for excellence while inspiring continued progress across the industry. Thank you to our team, partners, and clients who make this work possible!
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Aaron Tartakovsky retweeted
💧Water costs are rising, and the trend is not slowing down. New data from @BluefieldWater shows U.S. water and sewer bills increased 5.1% in 2025, outpacing inflation and reaching a five-year high. As one analyst puts it: “Utilities are facing their own inflationary pressures… increasing the cost of maintaining and modernizing outdated infrastructure.” This is where onsite water recycling can come in. Water reuse is not just a sustainability strategy; it’s a cost and resilience strategy. At Epic Cleantec, we see water reuse as a way to turn a growing cost pressure into a long-term asset.
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