AJ Orbach 🐳 (@AY_Orbach) profile picture

Building the smart data platform at Triple Whale

Joined July 2012
Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)Photo by AJ Orbach 🐳 (@AY_Orbach)
🤯 a new world
moby escaped its sandbox to go crush Q4 pipeline for @ZachRego haha @mobyai, @runneth why don’t you guys try working together on some LPs and ads?
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You can now switch models mid-conversation in Moby. Pull the data with GPT-6.1 Sol. Switch to Claude Opus 5.5 and build the dashboard. Same thread. Read the creatives with Gemini. Switch to Claude Opus 5.5 and make the videos. Every model. One thread.
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I pointed Moby at building me a personal agent in 24 hours. 26 databases, 46 tools, and it works proactively off your goals. It's an experiment, live for about a week, free to try. (Moby edited this video too.) scoutagentapp.com/
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In video format done by Moby
Announcing three major scientific discoveries, one each in mathematics (harmonic analysis), computer science (complexity theory), and physics (quantum field theory). AI starting to help us improve our understanding of the universe! openai.com/index/building-sc…
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The Future is here, don't get left behind
Running @triplewhale new agent system is so wild. This weekend for a single brand the agents generated 100+ ads and for each ad a new lander variant with cohesive messaging and even multiple buy box tests. I think brands who start using systems like these are going to have a huge advantage this Q4.
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Huge Triple Whale Update, New IOS and Android native apps are now live🐳 What this means👇 1️⃣ everything on mobile is about 5X faster 2️⃣ Attribution page and summary page now have horizontal view 3️⃣ Moby is fun to use, similar to the other big AI apps
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Moby connects to 100+ of your tools. Ad channels, Klaviyo, Stripe, HubSpot, Slack, Notion, Snowflake, Sheets. All in one chat. Hook yours up in the Connection Hub and just ask.
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AJ Orbach 🐳 retweeted
Spot on, really cool what we're seeing so far at @AploGroup running AMB from @triplewhale with some of our brands. Exciting times.
I think agencies are going to have a great wave to ride with agentic advertising. Back in the day the arb was media buying. I think the new arb will be building better agentic ad ops. Still need a winning offer. Optimizing agents at scale may be like media buying in 2016.
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👇👇👇 Over 500M annually of ad spend is on this system now, over the next year it will be billions
We are using the new agentic media buying system from @triplewhale at @AploGroup and I think this is how everyone is going to run paid ads and landing pages. Absolutely wild the amount of volume we can push through this platform.
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This is great, we use this to power Moby🐳 we love working with Anthropic
Claude Models on Google Cloud (Anthropic managed) is now generally available. Get the full set of Claude Platform features on Google Cloud, with Google Cloud IAM credentials, billing, and commitment retirement.
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Klaviyo MCP is now live in Moby, alongside email & SMS connectors for Attentive, Omnisend, Sendlane, and more. We're bringing more of your ecommerce stack into Moby every single day. What should we connect next?
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AJ Orbach 🐳 retweeted
Replying to @triplewhale
I just made 150 ads with Moby. GOATED
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AJ Orbach 🐳 retweeted
Video ads? At this point Moby is just showing off. triplewhale.com/moby-ugc?utm…
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Moby Video agent is here, and it crazy We are starting to roll this out
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AJ Orbach 🐳 retweeted
Some competitors are emailing our customers...mostly lies. So I read the receipts on camera. Then Moby edited the video: blur, stamps, stats, end card. No editor. No timeline. Literally one prompt. Moby is the best video agent in the world. If you can describe it, Moby can make it. He could even make me seem excited in this video if I wanted, but I prefer authenticity.
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Moby is the best video agent in the world right now.
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Video edition 30 minutes. Film edited and produced by Moby🐳
interpretability might be the most important scientific problem in the world right now, as I don't think we can solve alignment if we don't know what we're building. I think I have good news about it. I co-authored early work in mechanistic interpretability at OpenAI and came away pessimistic, because neural networks appeared to fold into arbitrary tangled knots. years later, I started openai's first large-scale automated interpretability project, finding about 2% of neurons legible with the primitive tools we had with modern agentic tools and a much closer look, the picture looks totally different. the vast majority in models up to trillions of parameters are legible, and their circuits beautiful. many famous examples of tangled neurons turned out to be misunderstood. The roadblocks I expected mostly aren't there. I now think ambitious interpretability will be solved by the time we need it most, and possibly quite soon, as automated scientists keep improving. it may be a bitter lesson for interpretability: the simple thing, at absurd scale, works already-clean.goodfire.com/
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Better in video format Made by Moby
Hi, I'm Felix. I'm an eng lead working on Claude. I love watching people take flight and do things they never thought possible. We often describe that as "being more ambitious" when using AI, which is tricky advice to follow. I wrote a tutorial: felixrieseberg.com/how-to-be…
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Paul Graham's "Do Things That Don't Scale" as a 5-minute film. Made with AI: ElevenLabs narration, Seedance 2.5 footage and dialogue, AI music, animation by Moby. Scenes are dramatized; characters are fictional. Essay: paulgraham.com/ds.html
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