
Event Videographer 🎬 Entrepreneur💡 CCMO @chiefsesc 💻 CEO @trueapparelco 👔 Owner Ace Fit App
Adelaide, South Australia
Joined September 2021
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The esports ecosystem is tougher than most people realise, even at the highest level.
The recent news surrounding ENCE, Evil Geniuses, Complexity and others highlights just how difficult it is to build a sustainable esports organisation.
These are established brands with international success, major championships and years of history. Yet even they have struggled to survive.
Now imagine the challenges here in Oceania.
Smaller audiences, fewer sponsors, limited commercial opportunities and enormous travel costs make an already difficult industry even harder.
Everyone wants more. Bigger salaries, better opportunities, greater investment. And there’s nothing wrong with ambition.
But the expectations don’t always match the effort required to build something sustainable.
Too often, players and creators expect organisations to operate like FaZe or OpTic without understanding the difference in resources, market size and commercial value.
There’s also a misconception that securing a sponsor means an organisation is suddenly making money. In reality, that funding often goes straight back into travel, production, player support, staffing and operational costs.
Esports isn’t just about competing anymore.
Content, community engagement, professionalism, sponsor deliverables and brand loyalty are what help create commercial value.
It needs to be a two-way relationship. Players and creators deserve fair compensation, but organisations also need people willing to contribute to the brand’s growth, not just benefit from it.
At The Chiefs, we’re doubling down on our efforts to demonstrate the genuine value of esports through better content, storytelling, partnerships and community engagement, and we are lucky to have such great creators, staff and players who understand the bigger picture and are genuinely working with us to build something great.
We believe in this industry and what it can become, especially in OCE.
But passion alone doesn’t pay the bills, and sponsorship doesn’t automatically equal profit.
If we want esports to grow, we need to stop thinking about what we can take from the ecosystem and start thinking about what we can contribute to building it.
Because without sustainable organisations, the opportunities everyone wants simply won’t exist.
#Esports #OCEEsports #EsportsBusiness #TheChiefs #GamingIndustry
CHF Acethem 🛡️ retweeted
The details make the difference. 👀
Something’s taking shape behind the scenes.
We’ve been cooking. 🔥
#WeAreCHIEFS🛡️ | #CHFWIN🛡️
We lost a good one. Deeply rooted into my childhood this man gave us someone to look up too on honour, kindness and bravery on and off the screen.
I hope that earl grey is forever brewed perfectly for you up in space.
“I'd rather believe that time is a companion who goes with us on the journey and reminds us to cherish every moment, because they'll never come again.”
Could be one of the best trailers for a game I've seen in maybe forever...hit right in the nostalgia feels
youtube.com/watch?v=xqkNEx5z…
Wow, I honestly didn’t expect this much of a response!
As much as it sucks seeing so many people around the world feeling the same pressures in esports, it’s also encouraging to see how many of us want the same thing.
Maybe there is some light at the end of the tunnel, and if we keep having these conversations and working together, we can build a healthier, more sustainable esports ecosystem where everyone has the chance to benefit and enjoy what we all love so much.
Appreciate everyone sharing and responding. ❤️
The esports ecosystem is tougher than most people realise, even at the highest level.
The recent news surrounding ENCE, Evil Geniuses, Complexity and others highlights just how difficult it is to build a sustainable esports organisation.
These are established brands with international success, major championships and years of history. Yet even they have struggled to survive.
Now imagine the challenges here in Oceania.
Smaller audiences, fewer sponsors, limited commercial opportunities and enormous travel costs make an already difficult industry even harder.
Everyone wants more. Bigger salaries, better opportunities, greater investment. And there’s nothing wrong with ambition.
But the expectations don’t always match the effort required to build something sustainable.
Too often, players and creators expect organisations to operate like FaZe or OpTic without understanding the difference in resources, market size and commercial value.
There’s also a misconception that securing a sponsor means an organisation is suddenly making money. In reality, that funding often goes straight back into travel, production, player support, staffing and operational costs.
Esports isn’t just about competing anymore.
Content, community engagement, professionalism, sponsor deliverables and brand loyalty are what help create commercial value.
It needs to be a two-way relationship. Players and creators deserve fair compensation, but organisations also need people willing to contribute to the brand’s growth, not just benefit from it.
At The Chiefs, we’re doubling down on our efforts to demonstrate the genuine value of esports through better content, storytelling, partnerships and community engagement, and we are lucky to have such great creators, staff and players who understand the bigger picture and are genuinely working with us to build something great.
We believe in this industry and what it can become, especially in OCE.
But passion alone doesn’t pay the bills, and sponsorship doesn’t automatically equal profit.
If we want esports to grow, we need to stop thinking about what we can take from the ecosystem and start thinking about what we can contribute to building it.
Because without sustainable organisations, the opportunities everyone wants simply won’t exist.
#Esports #OCEEsports #EsportsBusiness #TheChiefs #GamingIndustry
We did things @stakkyTTV
From the Warzone to the unboxing table. 📦🔥
We teamed up with @LogitechG_ANZ to showcase 3 epic pieces of gear, with a little help from @stakkyTTV & Ghost. 💀
A50X Headset
Pro X2 Rapid Keyboard
Pro X3 Super Strike Mouse
🎬 Check out the full showcase 👇🏼
#WeAreCHIEFS #CHFWIN #Logitech
30 weeks of progress.
Started 91.8kg.
20 weeks mark 85.3kg.
Now 81.7kg 💪
It’s not a race it’s about consistency..
6 more weeks to get to a clean 80kg
Update: in regards to esports and gaming in S.A the Minister of State Development shall be reaching out to me to look at my proposal.😎
Looks like they’re interested 👀🫶🏼
Love to see it 💪
$22,487.55 raised directly for Pierre so far and counting!
You love to see it. 😊
Thank you for bringing more attention to it @maniac62072 🙏
leetchi.com/fr/c/solidarite-…
#Pokemon ———> #Lorcana
#Fance #PierreMicromania #Pierre
CHF Acethem 🛡️ retweeted
The hero we didn't know we needed these past few days. 🦸♂️🔥
Absolute legend.
Haters will say it's AI. 💀😂
CHF Acethem 🛡️ retweeted
Next stop: @FortressMelb 🎯
We caught up with our Quake pro @LureQuake to talk about his upcoming @kuachicups LAN and what’s ahead. Hear what he had to say 👇
#WeAreCHIEFS 🛡️| #CHFWIN🛡️
I’m a man of my word @StitchKings 🙏🏻 thank you for finding him 🫶🏼
leetchi.com/fr/c/solidarite-…
CHF Acethem 🛡️ retweeted
Putting @stakkyTTV in the hot seat 🔥🎮
11 quick-fire gaming questions. How many answers do you agree with? 👀👇
#WeAreCHIEFS 🛡️| #CHFWIN🛡️
Soooo I be honest the @CallofDuty Campaign is probably one of the best in the series it’s sits somewhere 1st or 2nd with MW2019…poops on the black ops series’s as well.. graphics are very impressive too…hand to hand combat was epic and the motion-capture/voice acting was movie quality.
Good to be heading back to Melbourne in November for @kuachicups LAN to watch my boy @LureQuake turn it up 💪 🔥
Can’t beat some old school quake the purist fps
CHF Acethem 🛡️ retweeted
Gaming this month is ridiculous 😂
🎮 Battlefield Season 5
🎮 Wardogs Season 2
🎮 World of Warcraft Forever
🎮 COD MW4 / DMZ / MP / WZ
🎮 AION 2
Too much gaming, not enough time. Being an adult is really getting in the way 😂
What games are coming to your system this month?
#WeAreCHIEFS🛡️ | #CHFWIN🛡️
CHF Acethem 🛡️ retweeted
Next time your team loses make sure you hang around to see & support them like an org owner does.
Hope you enjoyed your flight home 🇦🇺✈️🇺🇸
@JeffTheMVP 🤡

















